BAE Systems Applied Intelligence Limited

Digital Customer Experience Services and Service Design

We offer ready-formed teams experienced in designing digital products and services. Our teams achieve improved customer service, increased sales and brand engagement through best-in-class user-centred design. Our approach allows the organisation to adapt their customer engagement design based on an analysis of the data derived from regular interaction with customers.


  • User experience specification
  • Visual design and animation
  • Data and personalisation framework
  • Business Process Optimisation
  • Digital workforce (mobile) services
  • Personas and user needs matrix
  • Brand exploration
  • Programme Management
  • Atomic Design framework
  • Agile methodology


  • Increased user adoption
  • Quicker time to market
  • Improved customer loyalty
  • Increased sales
  • Increased online leads
  • Reduction in homepage bounce
  • Cost savings
  • Improved customer engagement
  • Lower total cost of ownership
  • Improved collaboration between internal teams


£600 per person per day

  • Education pricing available

Service documents


G-Cloud 11

Service ID

8 6 7 9 5 5 3 8 7 0 1 4 7 4 6


BAE Systems Applied Intelligence Limited

Hannah Johnson



Planning service
How the planning service works
We offer ready made multi-disciplined teams who are skilled in working across UX, Agile and DevOps methodologies to help you with your move to the Cloud. Our UX specialists are used to working on cloud implementations (for example alongside open-source software) during strategy, design and implementation phases. Through the adoption of agile delivery principles our multi-award winning creative teams are able to retain a focus on the end user right from the very start of the design process.
Planning service works with specific services


Training service provided
How the training service works
Our specialist UX teams are able to provide bespoke training packages for employees if the client wants to upskill their creative capability internally.
Training is tied to specific services

Setup and migration

Setup or migration service available
How the setup or migration service works
Keeping focused on the end user is crucial for a successful migration to Cloud. Our multi-award winning creative teams play a key part in helping our clients to transform their applications and services to ensure that key success measures such as maximising customer loyalty levels and improved user engagement is achieved during the move to Cloud ready platforms.
Setup or migration service is for specific cloud services

Quality assurance and performance testing

Quality assurance and performance testing service
How the quality assurance and performance testing works
Our multi-award winning UX specialists are experienced within multi-disciplinary teams to ensure that a rigorous set of testing and quality procedures are embedded into the programme planning cycle to ensure we implement a 'shift-left' approach - with early lifecycle testing and feedback a critical part of successful migration to Cloud. A key element within successful programmes is enabling experimentation and learning from mistakes. There also needs to be an emphasis on close monitoring and measuring of success throughout our toolchain process. With specific attention being placed upon security and automated testing tools.

Security testing

Security services

Ongoing support

Ongoing support service

Service scope

Service constraints
Team members will need to be sufficiently trained/experienced in their respective areas e.g. UCD.

User support

Email or online ticketing support
Phone support
Web chat support
Support levels
An Account Manager will be assigned to your programme to help field day to day queries. All BAE Systems delivery team members will be made available via e-mail/phone for programme related queries.


Supplier type
Not a reseller

Staff security

Staff security clearance
Conforms to BS7858:2012
Government security clearance
Up to Developed Vetting (DV)


£600 per person per day
Discount for educational organisations

Service documents

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