Equal Experts UK Limited

Rapid Service Design

The transition to cloud-based digital services to Government Digital Service standards, benefits from a lightweight, value-oriented, ​incremental​ service design process. By combining user needs research, opportunity mapping and journey mapping, our techniques like low-fidelity, visual prototypes help us create​, test, validate and implement an evidence-based approach for service design decisions.


  • Use evidence to validate the feasibility of service design ideas
  • Provide greater transparency of ideas
  • Provide greater transparency of organisational processes and pain points
  • Prioritise ideas collaboratively, prioritised list of potential value generating ideas
  • Collaborative design techniques (and training in) design thinking
  • A rapid mechanism to realise ideas
  • Design sprint process: form the basis of future design templates
  • Rapid design testing
  • 3rd party organisational view
  • Respond to urgent new requirements quickly, eg for Covid-19 solutions


  • Investigate: understand the organisation and its stakeholders.
  • Explore organisational remit, culture, environment, people, processes
  • Explore organisational communication mechanisms, stakeholders, user groups
  • Understand strategic metrics and governance
  • Create, test and evolve rapid design template
  • Design sprint: explore and structure multiple designs
  • Ideate to uncover opportunities for innovation
  • Prioritise requirements to maximise business value and return on investment
  • Build your internal capability to own the service design process
  • Fail fast- prevent wasted investment by testing service designs early


£250 to £1500 per person per day

  • Education pricing available

Service documents


G-Cloud 11

Service ID

8 3 2 8 2 4 3 6 7 2 1 2 8 5 6


Equal Experts UK Limited

Louis Abel

+44 7968 157766



Planning service
How the planning service works
Our service is recommended for any public sector organisation embarking on cloud technology adoption and usage, with the consequent need to plan for the deployment of new cloud-­based digital products and services as part of managing their transition.

Our service designers use evidence from user research and testing as the basis for design decision-making; early stage design thinking informs planning for service delivery.

We help to identify and validate innovative new approaches to service delivery and work towards improved outcomes for customers and benefits realisation from transformation. Our approach to design thinking is key to finding out what your users actually need, and what opportunities for innovation and fresh thinking there are.
Planning service works with specific services


Training service provided

Setup and migration

Setup or migration service available

Quality assurance and performance testing

Quality assurance and performance testing service

Security testing

Security services

Ongoing support

Ongoing support service

Service scope

Service constraints

User support

Email or online ticketing support
Phone support
Phone support availability
9 to 5 (UK time), Monday to Friday
Web chat support
Support levels
We provide an engagement manager on all G-Cloud engagements with responsibility for ensuring customer objectives are met, and for addressing any issues with service delivery. Our engagement managers act as an escalation point, and can be reached via phone or email, to respond to issues beyond the control of the team providing the service. Engagement management is included within our service pricing.


Supplier type
Not a reseller

Staff security

Staff security clearance
Other security clearance
Government security clearance
Up to Security Clearance (SC)


£250 to £1500 per person per day
Discount for educational organisations

Service documents

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