Google Analytics 360 (Premium)

Google Analytics 360 is a hosted, SaaS web analytics platform used for measurement of websites and marketing channels.


  • Website analytics
  • Real time access


  • Understand website performance
  • Measure marketing performance
  • Measure engagement with website content


£98560 to £233920 per licence per year

Service documents

G-Cloud 11



Richard Eccles

033 0060 3057

Service scope

Service scope
Software add-on or extension No
Cloud deployment model Public cloud
Service constraints N/A
System requirements Web based browser

User support

User support
Email or online ticketing support Email or online ticketing
Support response times Within 1 hour, 09:00 - 17:00 weekdays.
User can manage status and priority of support tickets No
Phone support Yes
Phone support availability 9 to 5 (UK time), Monday to Friday
Web chat support No
Onsite support Onsite support
Support levels We provide technical and analytics support to implement, analyse and generate insight on web analytics data.
Support available to third parties Yes

Onboarding and offboarding

Onboarding and offboarding
Getting started We provide full implementation assistance.
Service documentation Yes
Documentation formats PDF
End-of-contract data extraction The Google Analytics 360 account is downgraded to the standard version, with users retaining access to the vast majority of data within the platform.
Data can be also be exported from the platform prior to the end of the contract via the service APIs or the BigQuery integration. For more information on the ramifications of downgrading from Google Analytics 360 to Standard see:
End-of-contract process The ramifications of downgrading the Google Analytics service level from 360 to Standard are detailed here:

Using the service

Using the service
Web browser interface Yes
Supported browsers
  • Microsoft Edge
  • Firefox
  • Chrome
  • Safari 9+
Application to install No
Designed for use on mobile devices Yes
Differences between the mobile and desktop service Performance is better on desktop.
Service interface Yes
Description of service interface The Google Analytics 360 interface displays web analytics data in both tabular and graphical formats. The service provides a large number of default data views (reports) which can be customised through the addition of dimensions and metrics or by segmentation. The service interface also allows users to control account structure and settings. The interface is based on Material Design principles.
Accessibility standards None or don’t know
Description of accessibility N/A
Accessibility testing None.
What users can and can't do using the API The management API allows users to configure web analytics accounts and control user permissions. The core reporting API allows exporting of data from the main reporting setup.
API documentation Yes
API documentation formats HTML
API sandbox or test environment Yes
Customisation available Yes
Description of customisation The interface provides users with the ability to configure filters, goals and other setup functionality. Reports can also be edited and customised.


Independence of resources This is hosted on Google's network of global servers.


Service usage metrics No


Supplier type Reseller providing extra features and support
Organisation whose services are being resold Google

Staff security

Staff security
Staff security clearance Conforms to BS7858:2012
Government security clearance Up to Baseline Personnel Security Standard (BPSS)

Asset protection

Asset protection
Knowledge of data storage and processing locations Yes
Data storage and processing locations
  • United Kingdom
  • European Economic Area (EEA)
  • EU-US Privacy Shield agreement locations
  • Other locations
User control over data storage and processing locations No
Datacentre security standards Supplier-defined controls
Penetration testing frequency Never
Protecting data at rest Encryption of all physical media
Data sanitisation process No
Equipment disposal approach Complying with a recognised standard, for example CSA CCM v.30, CAS (Sanitisation) or ISO/IEC 27001

Data importing and exporting

Data importing and exporting
Data export approach Users may export data via several methods: download directly from browser-based (service) interface, APIs and via a native integration with BigQuery.
Data export formats
  • CSV
  • Other
Other data export formats JSON
Data import formats CSV

Data-in-transit protection

Data-in-transit protection
Data protection between buyer and supplier networks Other
Other protection between networks Don't know.
Data protection within supplier network Other
Other protection within supplier network Don't know.

Availability and resilience

Availability and resilience
Guaranteed availability 99.9% assured by contractual commitment.
Approach to resilience Available on request.
Outage reporting Public dashboard

Identity and authentication

Identity and authentication
User authentication needed Yes
User authentication
  • 2-factor authentication
  • Username or password
Access restrictions in management interfaces and support channels Multiple user levels can be set.
Access restriction testing frequency Never
Management access authentication
  • 2-factor authentication
  • Username or password

Audit information for users

Audit information for users
Access to user activity audit information No audit information available
Access to supplier activity audit information No audit information available
How long system logs are stored for User-defined

Standards and certifications

Standards and certifications
ISO/IEC 27001 certification Yes
Who accredited the ISO/IEC 27001 Ernst and Young
ISO/IEC 27001 accreditation date 29/04/2016
What the ISO/IEC 27001 doesn’t cover N/A
ISO 28000:2007 certification No
CSA STAR certification No
PCI certification No
Other security certifications No

Security governance

Security governance
Named board-level person responsible for service security Yes
Security governance certified Yes
Security governance standards ISO/IEC 27001
Information security policies and processes ISO 27001

Operational security

Operational security
Configuration and change management standard Supplier-defined controls
Configuration and change management approach N/A
Vulnerability management type Undisclosed
Vulnerability management approach N/A
Protective monitoring type Supplier-defined controls
Protective monitoring approach Available on request.
Incident management type Undisclosed
Incident management approach Incident management

We have a rigorous incident management process for security events that may affect the confidentiality, integrity, or availability of systems or data. If an incident occurs, the security team logs and prioritizes it according to its severity. Events that directly impact customers are assigned the highest priority. This process specifies courses of action, procedures for notification, escalation, mitigation, and documentation. Google’s security incident management program is structured around the NIST guidance on handling incidents (NIST SP 800–61). Key staff are trained in forensics, handling evidence in preparation for an event, including the use of third-party and proprietary tools.

Secure development

Secure development
Approach to secure software development best practice Independent review of processes (for example CESG CPA Build Standard, ISO/IEC 27034, ISO/IEC 27001 or CSA CCM v3.0)

Public sector networks

Public sector networks
Connection to public sector networks No


Price £98560 to £233920 per licence per year
Discount for educational organisations No
Free trial available Yes
Description of free trial A free (non-360) version of Google Analytics is available. A comparison of features is available here:
Link to free trial

Service documents

pdf document: Pricing document pdf document: Terms and conditions pdf document: Modern Slavery statement
Service documents
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