Google Analytics 360 (Premium)
Google Analytics 360 is a hosted, SaaS web analytics platform used for measurement of websites and marketing channels.
Features
- Website analytics
- Real time access
Benefits
- Understand website performance
- Measure marketing performance
- Measure engagement with website content
Pricing
£98,560 to £233,920 a licence a year
Service documents
Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format,
email the supplier at dspencer@merkleinc.com.
Tell them what format you need. It will help if you say what assistive technology you use.
Framework
G-Cloud 11
Service ID
7 0 2 8 0 0 4 2 6 9 1 1 5 4 3
Contact
Merkle
David Spencer
Telephone: +44 (0) 7929 650815
Email: dspencer@merkleinc.com
Service scope
- Software add-on or extension
- No
- Cloud deployment model
- Public cloud
- Service constraints
- N/A
- System requirements
- Web based browser
User support
- Email or online ticketing support
- Email or online ticketing
- Support response times
- Within 1 hour, 09:00 - 17:00 weekdays.
- User can manage status and priority of support tickets
- No
- Phone support
- Yes
- Phone support availability
- 9 to 5 (UK time), Monday to Friday
- Web chat support
- No
- Onsite support
- Onsite support
- Support levels
- We provide technical and analytics support to implement, analyse and generate insight on web analytics data.
- Support available to third parties
- Yes
Onboarding and offboarding
- Getting started
- We provide full implementation assistance.
- Service documentation
- Yes
- Documentation formats
- End-of-contract data extraction
-
The Google Analytics 360 account is downgraded to the standard version, with users retaining access to the vast majority of data within the platform.
Data can be also be exported from the platform prior to the end of the contract via the service APIs or the BigQuery integration. For more information on the ramifications of downgrading from Google Analytics 360 to Standard see: https://support.google.com/marketingplatform/answer/7105328?hl=en - End-of-contract process
- The ramifications of downgrading the Google Analytics service level from 360 to Standard are detailed here: https://support.google.com/marketingplatform/answer/7105328?hl=en
Using the service
- Web browser interface
- Yes
- Supported browsers
-
- Microsoft Edge
- Firefox
- Chrome
- Safari 9+
- Application to install
- No
- Designed for use on mobile devices
- Yes
- Differences between the mobile and desktop service
- Performance is better on desktop.
- Service interface
- Yes
- Description of service interface
- The Google Analytics 360 interface displays web analytics data in both tabular and graphical formats. The service provides a large number of default data views (reports) which can be customised through the addition of dimensions and metrics or by segmentation. The service interface also allows users to control account structure and settings. The interface is based on Material Design principles.
- Accessibility standards
- None or don’t know
- Description of accessibility
- N/A
- Accessibility testing
- None.
- API
- Yes
- What users can and can't do using the API
- The management API allows users to configure web analytics accounts and control user permissions. The core reporting API allows exporting of data from the main reporting setup.
- API documentation
- Yes
- API documentation formats
- HTML
- API sandbox or test environment
- Yes
- Customisation available
- Yes
- Description of customisation
- The interface provides users with the ability to configure filters, goals and other setup functionality. Reports can also be edited and customised.
Scaling
- Independence of resources
- This is hosted on Google's network of global servers.
Analytics
- Service usage metrics
- No
Resellers
- Supplier type
- Reseller providing extra features and support
- Organisation whose services are being resold
Staff security
- Staff security clearance
- Conforms to BS7858:2012
- Government security clearance
- Up to Baseline Personnel Security Standard (BPSS)
Asset protection
- Knowledge of data storage and processing locations
- Yes
- Data storage and processing locations
-
- United Kingdom
- European Economic Area (EEA)
- EU-US Privacy Shield agreement locations
- Other locations
- User control over data storage and processing locations
- No
- Datacentre security standards
- Supplier-defined controls
- Penetration testing frequency
- Never
- Protecting data at rest
- Encryption of all physical media
- Data sanitisation process
- No
- Equipment disposal approach
- Complying with a recognised standard, for example CSA CCM v.30, CAS (Sanitisation) or ISO/IEC 27001
Data importing and exporting
- Data export approach
- Users may export data via several methods: download directly from browser-based (service) interface, APIs and via a native integration with BigQuery.
- Data export formats
-
- CSV
- Other
- Other data export formats
- JSON
- Data import formats
- CSV
Data-in-transit protection
- Data protection between buyer and supplier networks
- Other
- Other protection between networks
- Don't know.
- Data protection within supplier network
- Other
- Other protection within supplier network
- Don't know.
Availability and resilience
- Guaranteed availability
- 99.9% assured by contractual commitment.
- Approach to resilience
- Available on request.
- Outage reporting
- Public dashboard
Identity and authentication
- User authentication needed
- Yes
- User authentication
-
- 2-factor authentication
- Username or password
- Access restrictions in management interfaces and support channels
- Multiple user levels can be set.
- Access restriction testing frequency
- Never
- Management access authentication
-
- 2-factor authentication
- Username or password
Audit information for users
- Access to user activity audit information
- No audit information available
- Access to supplier activity audit information
- No audit information available
- How long system logs are stored for
- User-defined
Standards and certifications
- ISO/IEC 27001 certification
- Yes
- Who accredited the ISO/IEC 27001
- Ernst and Young
- ISO/IEC 27001 accreditation date
- 29/04/2016
- What the ISO/IEC 27001 doesn’t cover
- N/A
- ISO 28000:2007 certification
- No
- CSA STAR certification
- No
- PCI certification
- No
- Other security certifications
- No
Security governance
- Named board-level person responsible for service security
- Yes
- Security governance certified
- Yes
- Security governance standards
- ISO/IEC 27001
- Information security policies and processes
- ISO 27001
Operational security
- Configuration and change management standard
- Supplier-defined controls
- Configuration and change management approach
- N/A
- Vulnerability management type
- Undisclosed
- Vulnerability management approach
- N/A
- Protective monitoring type
- Supplier-defined controls
- Protective monitoring approach
- Available on request.
- Incident management type
- Undisclosed
- Incident management approach
-
Incident management
We have a rigorous incident management process for security events that may affect the confidentiality, integrity, or availability of systems or data. If an incident occurs, the security team logs and prioritizes it according to its severity. Events that directly impact customers are assigned the highest priority. This process specifies courses of action, procedures for notification, escalation, mitigation, and documentation. Google’s security incident management program is structured around the NIST guidance on handling incidents (NIST SP 800–61). Key staff are trained in forensics, handling evidence in preparation for an event, including the use of third-party and proprietary tools.
Secure development
- Approach to secure software development best practice
- Independent review of processes (for example CESG CPA Build Standard, ISO/IEC 27034, ISO/IEC 27001 or CSA CCM v3.0)
Public sector networks
- Connection to public sector networks
- No
Pricing
- Price
- £98,560 to £233,920 a licence a year
- Discount for educational organisations
- No
- Free trial available
- Yes
- Description of free trial
- A free (non-360) version of Google Analytics is available. A comparison of features is available here: https://marketingplatform.google.com/about/analytics/compare/
- Link to free trial
- https://marketingplatform.google.com/about/analytics/
Service documents
Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format,
email the supplier at dspencer@merkleinc.com.
Tell them what format you need. It will help if you say what assistive technology you use.