Merkle

Google Analytics 360 (Premium)

Google Analytics 360 is a hosted, SaaS web analytics platform used for measurement of websites and marketing channels.

Features

  • Website analytics
  • Real time access

Benefits

  • Understand website performance
  • Measure marketing performance
  • Measure engagement with website content

Pricing

£98560 to £233920 per licence per year

Service documents

Framework

G-Cloud 11

Service ID

7 0 2 8 0 0 4 2 6 9 1 1 5 4 3

Contact

Merkle

Richard Eccles

033 0060 3057

reccles@merkleinc.com

Service scope

Software add-on or extension
No
Cloud deployment model
Public cloud
Service constraints
N/A
System requirements
Web based browser

User support

Email or online ticketing support
Email or online ticketing
Support response times
Within 1 hour, 09:00 - 17:00 weekdays.
User can manage status and priority of support tickets
No
Phone support
Yes
Phone support availability
9 to 5 (UK time), Monday to Friday
Web chat support
No
Onsite support
Onsite support
Support levels
We provide technical and analytics support to implement, analyse and generate insight on web analytics data.
Support available to third parties
Yes

Onboarding and offboarding

Getting started
We provide full implementation assistance.
Service documentation
Yes
Documentation formats
PDF
End-of-contract data extraction
The Google Analytics 360 account is downgraded to the standard version, with users retaining access to the vast majority of data within the platform.
Data can be also be exported from the platform prior to the end of the contract via the service APIs or the BigQuery integration. For more information on the ramifications of downgrading from Google Analytics 360 to Standard see: https://support.google.com/marketingplatform/answer/7105328?hl=en
End-of-contract process
The ramifications of downgrading the Google Analytics service level from 360 to Standard are detailed here: https://support.google.com/marketingplatform/answer/7105328?hl=en

Using the service

Web browser interface
Yes
Supported browsers
  • Microsoft Edge
  • Firefox
  • Chrome
  • Safari 9+
Application to install
No
Designed for use on mobile devices
Yes
Differences between the mobile and desktop service
Performance is better on desktop.
Service interface
Yes
Description of service interface
The Google Analytics 360 interface displays web analytics data in both tabular and graphical formats. The service provides a large number of default data views (reports) which can be customised through the addition of dimensions and metrics or by segmentation. The service interface also allows users to control account structure and settings. The interface is based on Material Design principles.
Accessibility standards
None or don’t know
Description of accessibility
N/A
Accessibility testing
None.
API
Yes
What users can and can't do using the API
The management API allows users to configure web analytics accounts and control user permissions. The core reporting API allows exporting of data from the main reporting setup.
API documentation
Yes
API documentation formats
HTML
API sandbox or test environment
Yes
Customisation available
Yes
Description of customisation
The interface provides users with the ability to configure filters, goals and other setup functionality. Reports can also be edited and customised.

Scaling

Independence of resources
This is hosted on Google's network of global servers.

Analytics

Service usage metrics
No

Resellers

Supplier type
Reseller providing extra features and support
Organisation whose services are being resold
Google

Staff security

Staff security clearance
Conforms to BS7858:2012
Government security clearance
Up to Baseline Personnel Security Standard (BPSS)

Asset protection

Knowledge of data storage and processing locations
Yes
Data storage and processing locations
  • United Kingdom
  • European Economic Area (EEA)
  • EU-US Privacy Shield agreement locations
  • Other locations
User control over data storage and processing locations
No
Datacentre security standards
Supplier-defined controls
Penetration testing frequency
Never
Protecting data at rest
Encryption of all physical media
Data sanitisation process
No
Equipment disposal approach
Complying with a recognised standard, for example CSA CCM v.30, CAS (Sanitisation) or ISO/IEC 27001

Data importing and exporting

Data export approach
Users may export data via several methods: download directly from browser-based (service) interface, APIs and via a native integration with BigQuery.
Data export formats
  • CSV
  • Other
Other data export formats
JSON
Data import formats
CSV

Data-in-transit protection

Data protection between buyer and supplier networks
Other
Other protection between networks
Don't know.
Data protection within supplier network
Other
Other protection within supplier network
Don't know.

Availability and resilience

Guaranteed availability
99.9% assured by contractual commitment.
Approach to resilience
Available on request.
Outage reporting
Public dashboard

Identity and authentication

User authentication needed
Yes
User authentication
  • 2-factor authentication
  • Username or password
Access restrictions in management interfaces and support channels
Multiple user levels can be set.
Access restriction testing frequency
Never
Management access authentication
  • 2-factor authentication
  • Username or password

Audit information for users

Access to user activity audit information
No audit information available
Access to supplier activity audit information
No audit information available
How long system logs are stored for
User-defined

Standards and certifications

ISO/IEC 27001 certification
Yes
Who accredited the ISO/IEC 27001
Ernst and Young
ISO/IEC 27001 accreditation date
29/04/2016
What the ISO/IEC 27001 doesn’t cover
N/A
ISO 28000:2007 certification
No
CSA STAR certification
No
PCI certification
No
Other security certifications
No

Security governance

Named board-level person responsible for service security
Yes
Security governance certified
Yes
Security governance standards
ISO/IEC 27001
Information security policies and processes
ISO 27001

Operational security

Configuration and change management standard
Supplier-defined controls
Configuration and change management approach
N/A
Vulnerability management type
Undisclosed
Vulnerability management approach
N/A
Protective monitoring type
Supplier-defined controls
Protective monitoring approach
Available on request.
Incident management type
Undisclosed
Incident management approach
Incident management

We have a rigorous incident management process for security events that may affect the confidentiality, integrity, or availability of systems or data. If an incident occurs, the security team logs and prioritizes it according to its severity. Events that directly impact customers are assigned the highest priority. This process specifies courses of action, procedures for notification, escalation, mitigation, and documentation. Google’s security incident management program is structured around the NIST guidance on handling incidents (NIST SP 800–61). Key staff are trained in forensics, handling evidence in preparation for an event, including the use of third-party and proprietary tools.

Secure development

Approach to secure software development best practice
Independent review of processes (for example CESG CPA Build Standard, ISO/IEC 27034, ISO/IEC 27001 or CSA CCM v3.0)

Public sector networks

Connection to public sector networks
No

Pricing

Price
£98560 to £233920 per licence per year
Discount for educational organisations
No
Free trial available
Yes
Description of free trial
A free (non-360) version of Google Analytics is available. A comparison of features is available here: https://marketingplatform.google.com/about/analytics/compare/
Link to free trial
https://marketingplatform.google.com/about/analytics/

Service documents

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