Ixis IT Limited

Digital Marketing Conversion Optimisation (CRO)

CRO (Conversion rate optimisation) refers to the process of maximising the important metrics on a website, be that E-commerce conversions, bookings, enquiries or form completions. Multi variant (A/B) testing can also be utilised with landing page optimisation etc. CRO is essential for most websites.

Features

  • Iterative changes to a website that increase conversions
  • Multivariance and A/B testing
  • Optimisation of load speeds and minimising basket drops
  • Reducing bounce rates on high bounce pages

Benefits

  • Maximising the actions taken per website visit
  • Maximising the revenue and or enquiries as a result
  • Enabling sites to load quicker on mobile devices
  • Increasing goals and conversion in Google Analytics

Pricing

£650 to £750 per unit per day

  • Education pricing available

Service documents

G-Cloud 10

695269009796727

Ixis IT Limited

Simon Jones

01925320041

quotes@ixis.co.uk

Planning

Planning
Planning service Yes
How the planning service works CRO needs careful planning and data will typically come from Google analytics interrogation (or other tracking software) in the first instance. It is imperative that changes made intended to improve performance do not have the opposite effect. Monthly or quarterly planning is always undertaken in conjunction with the Account manager and the client.
Planning service works with specific services No

Training

Training
Training service provided Yes
How the training service works We can provide either one on one SEO training or in a workshop environment.
Training is tied to specific services No

Setup and migration

Setup and migration
Setup or migration service available No

Quality assurance and performance testing

Quality assurance and performance testing
Quality assurance and performance testing service Yes
How the quality assurance and performance testing works Conversion rate optimisation (CRO) is likely one of the most friendly elements of digital / search engine marketing in terms of performance testing as typically its always a mathematical answer. That data is almost always verifiable by both the client and the service provider. The important thing is that this information is threaded into the PPC and SEO campaigns.

Security testing

Security testing
Security services No

Ongoing support

Ongoing support
Ongoing support service Yes
Types of service supported
  • Hosting or software provided by your organisation
  • Hosting or software provided by a third-party organisation
How the support service works We support all major technologies for CRO.

Service scope

Service scope
Service constraints Turnaround time to replies is typically within a day depending upon urgency.

User support

User support
Email or online ticketing support Email or online ticketing
Support response times Typically within a working day depending on urgency.
User can manage status and priority of support tickets No
Phone support Yes
Phone support availability 9 to 5 (UK time), 7 days a week
Web chat support No
Support levels All CRO campaigns have a dedicated Account Manager that would typically dovetail their activity with the SEO and or AdWords (PPC) specialists. Extensive support is available for Google analytics and for monitoring the improvement in performance.

Resellers

Resellers
Supplier type Not a reseller

Staff security

Staff security
Staff security clearance Staff screening not performed
Government security clearance None

Pricing

Pricing
Price £650 to £750 per unit per day
Discount for educational organisations Yes

Documents

Documents
Pricing document View uploaded document
Terms and conditions document View uploaded document
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