User Centred Design and UX Consultancy Services

User centred design to rapidly iterate and evolve how users interact with your digital product, based on feedback and data analytics. Working part of an agile team, our designers deliver customer journey mapping, persona development, web analytics, interaction design prototyping, graphic design & brand design.


  • Research focussed to understand the business and user needs
  • Adherence to Government Digital Services Design Manual
  • Qualitative and quantitative research techniques
  • Clear understanding of user needs
  • Co-creation ensures users are at the centre of the design
  • User stories/Use Cases
  • Development of personas with associated goals and user journeys
  • Scamping, prototyping, wireframing to test design concepts
  • Decision making validated through extensive engagement and user testing
  • Content audit and SEO optimisation


  • Compliant with GDS Service Design Manual
  • Award-winning, in-house UX and design capability
  • Tried and tested user-centred methodology
  • Understanding of service users and their needs
  • User-centred design delivers the best user experience
  • Reduces risk of not meeting user needs
  • Highly flexible allowing ongoing iterations based on user feedback
  • Design decisions are based on research, not assumptions
  • Clearly defined scope ahead of technical delivery phase
  • Ensures services are easy to use


£500 to £1400 per person per day

Service documents

G-Cloud 10



James Davis

0113 399 4076


Planning service Yes
How the planning service works CDS has an award-winning, in-house UX and design function, which offers end-to-end user-centric design for the planning stage of cloud based solutions. The team comprises creative director, UX consultant, digital and print design professionals and brand development specialists.
The CDS user-centred design approach is focused on four key principles:
• Based on user research
• Iterative testing
• User focussed
• Iterative process involving customer and users
We work in close collaboration with the customer to build out the artefacts that support our user-centred design process. The process involves matching business needs and user needs, producing an effective, usable and relevant solution. Our dedicated team of UX practitioners and designers lead the research, design and user testing activities, to ensure we capture the voice of all users. This combines secondary research with primary research derived from focus groups, interviews and online surveys, remote usability testing and ethnographic and observational studies, which provide the foundations from which to start decision making.
Planning service works with specific services No


Training service provided No

Setup and migration

Setup and migration
Setup or migration service available Yes
How the setup or migration service works CDS delivers expert UX and Design Services to help customers migrate to the cloud and benefit from cloud-based services.
Setup or migration service is for specific cloud services No

Quality assurance and performance testing

Quality assurance and performance testing
Quality assurance and performance testing service Yes
How the quality assurance and performance testing works CDS applies specific quality standards, processes and procedures to assuring the quality of our digital products, and operate established policies and accredited quality systems for the way we work across the organisation. CDS is certified to international standards including BS EN ISO 9001: 2008, BS EN ISO 27001, ISO/IEC 20000-1:2011. CDS apply a rigorous testing as part of our Quality Assurance process (ISO9001) using our dedicated in-house testing team. We employ different forms or levels of testing throughout the development process including static, function, non-function, regression and smoke testing System testing is performed by ISEB qualified test analysts who are trained to plan, execute, and report on application and system code. We develop test scripts that ensure that all key functions are included in the test, incorporating the use cases within the functional specification.

Security testing

Security testing
Security services Yes
Security services type
  • Security strategy
  • Security risk management
  • Security design
  • Cyber security consultancy
  • Security testing
  • Security incident management
  • Security audit services
  • Other
Other security services
  • Penetration testing
  • IT Health Checks
  • Risk analysis
  • Other
Certified security testers Yes
Security testing certifications
  • Other
Other security testing certifications
  • CDS is certified to ISO27001
  • CDS employes ISEB qualified test analysts.

Ongoing support

Ongoing support
Ongoing support service Yes
Types of service supported
  • Buyer hosting or software
  • Hosting or software provided by your organisation
How the support service works CDS is one of the few SMEs to operate an accredited ISO20000 Service Management and ITIL Service Desk, covering the entire service management lifecycle including transition, service desk provision, change management and release management. We provide proactive application and hosting monitoring services, so that any issues affecting platform availability are quickly resolved to avoid any loss of service or potential business risk.

Service scope

Service scope
Service constraints N/A

User support

User support
Email or online ticketing support Email or online ticketing
Support response times We provide standard support from 9.00 to 5.00 Mon-Fri, extensions up to 24x7 available on request. Response times vary between 15 mins and 1 day, depending upon priority.
User can manage status and priority of support tickets Yes
Online ticketing support accessibility None or don’t know
Phone support Yes
Phone support availability 9 to 5 (UK time), Monday to Friday
Web chat support No
Support levels Our standard SLA provides incident response targets based on severity, e.g. P1 loss of service – restoration in 2hrs. We provide 5 support levels ranging from business critical to low priority. For more information, please refer to the attached service description. Access to the service desk is subject to establishing a Support and Maintenance Contract with us. We establish a support contract with a minimum level of provision per month, appropriate to the size and complexity of your project. CDS' Service Desk operates to ITIL standards and is manned by dedicated team of support technicians with access to experienced developers.


Supplier type Not a reseller

Staff security

Staff security
Staff security clearance Conforms to BS7858:2012
Government security clearance Up to Security Clearance (SC)


Price £500 to £1400 per person per day
Discount for educational organisations No


Pricing document View uploaded document
Skills Framework for the Information Age rate card View uploaded document
Service definition document View uploaded document
Terms and conditions document View uploaded document
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