World Around Me

WAM Tourism Platform

It enables promotion of local events & heritage places of interest (with audio/video storytelling) to tourists using World Around Me app in the region.


  • Realtime publishing of local events information (text, images)
  • Realtime publishing of local heritage places information (audio/video)
  • Monitor regional user-engagement with businesses, events & heritage places.
  • Target content to tourists using "World Around Me" (WAM) app
  • WAM app is available in 26 languages in 200+ countries.
  • Highlight wheel-chair accessibility.
  • WAM app is editor's choice app on Google Play.
  • WAM app helps tourists to orient using phone camera.
  • Regular platform maintenance & updates.
  • WAM app has won multiple global awards.


  • World class off the shelf solution.
  • Increase tourist's local spend & engagement.
  • Acquire market intelligence
  • Increase tourist's loyalty by promoting heritage.
  • Save upto 1/10th on development & maintenance costs
  • Target a multilingual users in your region.
  • Provide an intuitive local discovery experience to tourists.
  • Focus on content curation & offload mobile-IT infrastructure.


£80000 per licence

Service documents


G-Cloud 11

Service ID

5 9 8 9 3 4 4 0 9 9 4 0 0 9 1


World Around Me

Tarun Sainani


Service scope

Software add-on or extension
Cloud deployment model
Public cloud
Service constraints
System requirements
  • Service access through Google Chrome browser.
  • Content published on mobile iOS & Android - WAM app.

User support

Email or online ticketing support
Email or online ticketing
Support response times
Within 1 hour on weekdays.
Within 12 hours in weekends.
User can manage status and priority of support tickets
Phone support
Phone support availability
9 to 5 (UK time), Monday to Friday
Web chat support
Onsite support
Yes, at extra cost
Support levels
Dedicated technical account manager reachable on phone, email & video conference during the whole week.

Onsite visit would require covering of travel costs and a visit fee,
Support available to third parties

Onboarding and offboarding

Getting started
We provide onsite training & documentation initially. Later if required we can provide online remote training.
Service documentation
Documentation formats
Other documentation formats
Google Docs
End-of-contract data extraction
They send us an email requesting data extraction. We deliver the extraction request within 5 working days. Data is delivered through a cloud based content sharing application.
End-of-contract process
Contracts consists of a setup fee & annual subscription.

Setup fee for 1) Events 2) Heritage 3) Other customisation

Subscription fee: Towards WAM tourism platform (web app and mobile app) maintenance, upgrades, cloud computing usage, data (text, images, audio, video) storage & streaming, regular backups and customer support.
Also includes Cost of maintaining and upgrading "Discover Region" section (with Events & Heritage categories) in WAM mobile app (iOS & Android) including regular upgrades to serve mobile app users in the geofenced region.

At the end of the contract we
- provide the data back to the publisher
- remove the buyer's access to the WAM Tourism Platform
- remove the "Discover Region" section with events and/or heritage categories from WAM mobile app.

Using the service

Web browser interface
Supported browsers
Application to install
Designed for use on mobile devices
Differences between the mobile and desktop service
The content published on the web CMS can be immediately seen on WAM app on mobile on iOS & Android platform. This mobile content gives the publisher an idea of the user experience.
Service interface
What users can and can't do using the API
Using the api Users can read content from WAM Tourism Platform and channel it into their systems.
API documentation
API documentation formats
API sandbox or test environment
Customisation available
Description of customisation
We setup Events & Heritage search categories in WAM app, this draws the content published by the buyer on WAM Tourism Platform.

Buyers can choose one of the following:
1) Events
2) Heritage (Audio)
3) Heritage (Video)
4) Events + Heritage (Audio)
5) Events + Heritage (Video)
6) Other search category in app and CMS

Each customisation is done by our development team.


Independence of resources
Our systems are designed to scale with users. We are already supporting 1.2 million users globally.


Service usage metrics
Metrics types
Annual subscription includes free monthly reporting on
Number of app users in the region.
Number of local searches.

At at additional cost buyer gets access to an “Analytics Dashboard”, which provides flexible daily/monthly/weekly reporting on the above reports & the following:-
Number of event searches
Number of heritage searches.
Number of audio/video played.
Number of local calls attempted & to which business.
Number of local website opens attempted & to which business.
Number of local direction clicks attempted & to which business.
Reporting types
  • Real-time dashboards
  • Regular reports
  • Reports on request


Supplier type
Not a reseller

Staff security

Staff security clearance
Conforms to BS7858:2012
Government security clearance
Up to Developed Vetting (DV)

Asset protection

Knowledge of data storage and processing locations
Data storage and processing locations
  • United Kingdom
  • European Economic Area (EEA)
User control over data storage and processing locations
Datacentre security standards
Complies with a recognised standard (for example CSA CCM version 3.0)
Penetration testing frequency
At least every 6 months
Penetration testing approach
Protecting data at rest
Other data at rest protection approach
Our cloud provider's hard drives leverage technologies like FDE (full disk encryption) and drive locking, to protect data at rest.
Data sanitisation process
Data sanitisation type
Deleted data can’t be directly accessed
Equipment disposal approach
Complying with a recognised standard, for example CSA CCM v.30, CAS (Sanitisation) or ISO/IEC 27001

Data importing and exporting

Data export approach
They email us with a request to export data. We deliver the request within 5 working days.
Data export formats
Other data export formats
Data import formats
Other data import formats
Web form

Data-in-transit protection

Data protection between buyer and supplier networks
Other protection between networks
All data transmission is encrypted.
Data protection within supplier network
Other protection within supplier network
Data in transit is always encrypted.

Availability and resilience

Guaranteed availability
Service level objectives (SLO) defined below:-

WAM Tourism Platform web app with content management system - Annual Uptime Percentage
>= 99.999%
WAM mobile App - Annual Uptime Percentage >= 99.99%

Monthly Uptime Percentage and corresponding
Percentage of annual cost for WAM Tourism platform which does not meet SLO that will be credited to future annual bills of Customer

99.0% – < 99.999% - 3%
95.0% – < 99.0% - 10 %
< 95.0% - 20%
Approach to resilience
Available on request.
Outage reporting
Email notification.

Identity and authentication

User authentication needed
User authentication
Username or password
Access restrictions in management interfaces and support channels
Only authorised team members from the buyer's organisation are given access to the service so they can add/edit content.
Access restriction testing frequency
At least every 6 months
Management access authentication
Username or password

Audit information for users

Access to user activity audit information
You control when users can access audit information
How long user audit data is stored for
Between 1 month and 6 months
Access to supplier activity audit information
Users contact the support team to get audit information
How long supplier audit data is stored for
Between 1 month and 6 months
How long system logs are stored for
Between 1 month and 6 months

Standards and certifications

ISO/IEC 27001 certification
ISO 28000:2007 certification
CSA STAR certification
PCI certification
Other security certifications
Any other security certifications
  • ISO 27017 with Cloud Provider.
  • ISO 27018 with Cloud Provider.

Security governance

Named board-level person responsible for service security
Security governance certified
Security governance standards
ISO/IEC 27001
Information security policies and processes
Available on request.

Operational security

Configuration and change management standard
Supplier-defined controls
Configuration and change management approach
We use git repositories for configuration management.

Our security policy checks are embedded before the code is published.
Vulnerability management type
Vulnerability management approach
Our cloud provider checks and manages potential threats. They deploy patches and inform us incase there are any threats.
Protective monitoring type
Supplier-defined controls
Protective monitoring approach
Available on request.
Incident management type
Incident management approach
Available on request.

Secure development

Approach to secure software development best practice
Supplier-defined process

Public sector networks

Connection to public sector networks


£80000 per licence
Discount for educational organisations
Free trial available
Description of free trial
World Around Me app can be downloaded for free from App Store of Google Play store - to search for nearby services.
It doesn't include how events & heritage places (with audio/video) can be promoted through the app, but gives an idea.
Link to free trial

Service documents

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