Limitless Insight

Wi Fi Location Analytics Platform

We provide wi fi and location analytics reporting for building to measure total numbers in the building, occupancy level, dwell time repeat visits & provide a location analytics dashboard with key deliverables. We can link this into other sales channels such as EPOS & Loyalty as a benchmarking tool.


  • Real time Reporting
  • Similar Analytics to Google & Amazon combined
  • Live customer view & KPI's
  • Create Look a like or digital audiences
  • Re market from digital to physical


  • Benchmark against best practice
  • Improve Sales & Margin
  • Reduce Dormancy / Latency
  • re engage and re market digitally or Physical


£1200 to £50000 per licence per year

  • Free trial available

Service documents


G-Cloud 11

Service ID

3 1 5 7 7 9 7 9 2 8 1 0 9 6 2


Limitless Insight

Gary Mc Donald


Service scope

Software add-on or extension
Yes, but can also be used as a standalone service
What software services is the service an extension to
We can link into the Cisco CMX & other cloud based wi fi networks
Cloud deployment model
Public cloud
Service constraints
At the moment primarily a Cisco house but can integrate with any cloud based wi fi network Ruckus, Aruba, Mist or beacon technology
System requirements
  • Software Licence
  • Hardware Licence cloud
  • Yearly contract per venue

User support

Email or online ticketing support
Email or online ticketing
Support response times
Depending on seriousness of issue
Within 1 hour
Call out within 4 hours
Problem solved within 24 hours
User can manage status and priority of support tickets
Online ticketing support accessibility
WCAG 2.1 AA or EN 301 549
Phone support
Phone support availability
9 to 5 (UK time), 7 days a week
Web chat support
Web chat
Web chat support availability
9 to 5 (UK time), 7 days a week
Web chat support accessibility standard
WCAG 2.1 AA or EN 301 549
Web chat accessibility testing
Its a live user on the other side and not chat bot technology
Onsite support
Yes, at extra cost
Support levels
System failure within 1 hour remotely
On site within 4 hours
resolution within 24 hrs
Support available to third parties

Onboarding and offboarding

Getting started
We do as a fully managed service. Covered in setup with first 3 months detect & collect
Service documentation
Documentation formats
End-of-contract data extraction
We provide full data in line with the licence agreement where this is all set out.
End-of-contract process
All of the information is set up as API's so data can be extracted and stored or extracted & securely destroyed. All information is available as raw data export

Using the service

Web browser interface
Supported browsers
Application to install
Designed for use on mobile devices
Differences between the mobile and desktop service
Slightly smaller but designed mobile first & responsive
Service interface
Description of service interface
Web based portal setup with the user and branded for the user by site id or by brand id
Accessibility standards
WCAG 2.1 AA or EN 301 549
Accessibility testing
Everything is done and working as part of the setup
What users can and can't do using the API
All managed as a managed service under setup
API documentation
API documentation formats
API sandbox or test environment
Customisation available
Description of customisation
Colours, screens, admin permissions, charts all done through web hooks and js charting so completely customisable


Independence of resources
It is built as a global scalable product and is based on AWS, therefore demand can always be accommodated. We also look at managing data and storage of data


Service usage metrics
Metrics types
No of users, Type of users, registered users, report by Access Points, type of device etc
Reporting types
Real-time dashboards


Supplier type
Not a reseller

Staff security

Staff security clearance
Conforms to BS7858:2012
Government security clearance
Up to Baseline Personnel Security Standard (BPSS)

Asset protection

Knowledge of data storage and processing locations
Data storage and processing locations
  • United Kingdom
  • European Economic Area (EEA)
User control over data storage and processing locations
Datacentre security standards
Complies with a recognised standard (for example CSA CCM version 3.0)
Penetration testing frequency
At least every 6 months
Penetration testing approach
Another external penetration testing organisation
Protecting data at rest
  • Physical access control, complying with CSA CCM v3.0
  • Encryption of all physical media
  • Scale, obfuscating techniques, or data storage sharding
Data sanitisation process
Data sanitisation type
Deleted data can’t be directly accessed
Equipment disposal approach
A third-party destruction service

Data importing and exporting

Data export approach
Request put through for data export and verified then managed on the Limitless side
Data export formats
  • CSV
  • Other
Other data export formats
  • Json
  • SFTP
Data import formats
  • CSV
  • Other
Other data import formats
  • Json
  • Sftp

Data-in-transit protection

Data protection between buyer and supplier networks
  • Private network or public sector network
  • IPsec or TLS VPN gateway
  • Legacy SSL and TLS (under version 1.2)
Data protection within supplier network
  • TLS (version 1.2 or above)
  • IPsec or TLS VPN gateway
  • Legacy SSL and TLS (under version 1.2)

Availability and resilience

Guaranteed availability
See service Level agreement but generally 99%
Approach to resilience
Available on request
Outage reporting
A public dashboard
e mail & txt alerts

Identity and authentication

User authentication needed
User authentication
  • 2-factor authentication
  • Public key authentication (including by TLS client certificate)
  • Identity federation with existing provider (for example Google Apps)
  • Username or password
Access restrictions in management interfaces and support channels
This is done with permission based authentication around roles & permissions within the organisation. If key fob is used we then use this also
Access restriction testing frequency
At least every 6 months
Management access authentication
  • 2-factor authentication
  • Public key authentication (including by TLS client certificate)
  • Identity federation with existing provider (for example Google Apps)
  • Username or password

Audit information for users

Access to user activity audit information
Users receive audit information on a regular basis
How long user audit data is stored for
Access to supplier activity audit information
Users have access to real-time audit information
How long supplier audit data is stored for
How long system logs are stored for

Standards and certifications

ISO/IEC 27001 certification
ISO 28000:2007 certification
CSA STAR certification
PCI certification
Other security certifications
Any other security certifications
Pen Tests

Security governance

Named board-level person responsible for service security
Security governance certified
Security governance standards
CSA CCM version 3.0
Information security policies and processes
All built into the product with Uleska third party security company

Operational security

Configuration and change management standard
Supplier-defined controls
Configuration and change management approach
All of our processes start on local drives before being pushed to staging environment and checked for security and then once approved pushed to production. The update is available to all
Vulnerability management type
Conforms to a recognised standard, for example CSA CCM v3.0 or SSAE-16 / ISAE 3402
Vulnerability management approach
Our service has two layer authentication and is hosted mainly by Cisco and has the protection that Cisco & Meraki offer. On our own system we have all the structures with AWS in the cloud and on top of that our own servers are encrypted at rest and have 2 factor authentication.
Protective monitoring type
Supplier-defined controls
Protective monitoring approach
Our system is monitored continuously with the AWS systems
Incident management type
Supplier-defined controls
Incident management approach
We adopt best measure of conformance and incident management and have a back up system that we can roll back and remove the threat from a change management viewpoint

Secure development

Approach to secure software development best practice
Conforms to a recognised standard, but self-assessed

Public sector networks

Connection to public sector networks


£1200 to £50000 per licence per year
Discount for educational organisations
Free trial available
Description of free trial
We provide a trial period that if we deliver on pre agreed KPI's then we charge back for the trial period. If we don't deliver then we remove the system. Full dashboards, full reporting & full admin services provided in trial

Service documents

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