CUBED Attribution

CUBED Attribution

Improving the ROI of marketing activity by algorithmically calculating the value. We can then forecast the likelihood of a future conversion so marketers can push spend to the most efficient activity.

Features

  • Marketing Performance Reporting
  • Multi-channel Performance Reporting
  • Multi-Device Performance Reporting
  • Marketing Attribution
  • Machine Learning Algorithm
  • ROI Analysis
  • Audience Performance Reporting

Benefits

  • Understand Value of Consumers / Customers
  • Calculate value of media activity
  • Show value of Paid media
  • Show value of ATL
  • Accurate representation of marketing performance

Pricing

£5000 per instance per month

  • Education pricing available

Service documents

G-Cloud 9

203257617010511

CUBED Attribution

Russell McAthy

07810277029

russell@cubed.ai

Service scope

Service scope
Software add-on or extension No
Cloud deployment model Private cloud
Service constraints No
System requirements None

User support

User support
Email or online ticketing support Email or online ticketing
Support response times 24 hours - 365 days
User can manage status and priority of support tickets No
Phone support Yes
Phone support availability 9 to 5 (UK time), 7 days a week
Web chat support No
Onsite support Onsite support
Support levels .
Support available to third parties Yes

Onboarding and offboarding

Onboarding and offboarding
Getting started Onsite training is available aswell as webex.
Service documentation Yes
Documentation formats
  • HTML
  • PDF
End-of-contract data extraction Exports or transfer of ownership of database. CUBED does not own any rights to any data captured
End-of-contract process Everything is included in the contract.

Using the service

Using the service
Web browser interface Yes
Supported browsers
  • Internet Explorer 7
  • Internet Explorer 8
  • Internet Explorer 9
  • Internet Explorer 10+
  • Microsoft Edge
  • Firefox
  • Chrome
  • Safari 9+
  • Opera
Application to install No
Designed for use on mobile devices No
Accessibility standards None or don’t know
Description of accessibility No contraints
Accessibility testing None
API No
Customisation available Yes
Description of customisation We have a white label front end functionality as well as the tagging allowing a heavily customised onboarding

Scaling

Scaling
Independence of resources All large clients get dedicated server stacks. Each client has a separate database independent on size

Analytics

Analytics
Service usage metrics Yes
Metrics types Graphite server usage
Reporting types
  • Real-time dashboards
  • Reports on request

Resellers

Resellers
Supplier type Not a reseller

Staff security

Staff security
Staff security clearance Staff screening not performed
Government security clearance Up to Developed Vetting (DV)

Asset protection

Asset protection
Knowledge of data storage and processing locations Yes
Data storage and processing locations United Kingdom
User control over data storage and processing locations Yes
Datacentre security standards Complies with a recognised standard (for example CSA CCM version 3.0)
Penetration testing frequency At least once a year
Penetration testing approach In-house
Protecting data at rest Other
Other data at rest protection approach Amazon RDS services
Data sanitisation process Yes
Data sanitisation type
  • Explicit overwriting of storage before reallocation
  • Deleted data can’t be directly accessed
Equipment disposal approach A third-party destruction service

Data importing and exporting

Data importing and exporting
Data export approach Csv or .dat
Data export formats
  • CSV
  • Other
Other data export formats .dat
Data import formats CSV

Data-in-transit protection

Data-in-transit protection
Data protection between buyer and supplier networks TLS (version 1.2 or above)
Data protection within supplier network TLS (version 1.2 or above)

Availability and resilience

Availability and resilience
Guaranteed availability 24hr response for queries
6hr response for technical support
Approach to resilience Multiple mirroring and backups through Amazon
Outage reporting Public (by account) Dashboard
Email alerts

Identity and authentication

Identity and authentication
User authentication needed Yes
User authentication
  • Dedicated link (for example VPN)
  • Username or password
  • Other
Other user authentication IP restricted
Access restrictions in management interfaces and support channels IP restricted + Username Pass combo.
Access restriction testing frequency At least once a year
Management access authentication
  • Dedicated link (for example VPN)
  • Username or password
  • Other

Audit information for users

Audit information for users
Access to user activity audit information Users contact the support team to get audit information
How long user audit data is stored for User-defined
Access to supplier activity audit information No audit information available
How long system logs are stored for User-defined

Standards and certifications

Standards and certifications
ISO/IEC 27001 certification Yes
Who accredited the ISO/IEC 27001 P D Jenkins
ISO/IEC 27001 accreditation date 23/04/2015
What the ISO/IEC 27001 doesn’t cover N/a
ISO 28000:2007 certification No
CSA STAR certification No
PCI certification No
Other security accreditations No

Security governance

Security governance
Named board-level person responsible for service security Yes
Security governance accreditation Yes
Security governance standards ISO/IEC 27001
Information security policies and processes Managed by CTO - Paul Newbury - we are ISO certificated at our HQ. All staff are contractually required to access the building via the finger printed access door and have a login/logout process for the building

Operational security

Operational security
Configuration and change management standard Supplier-defined controls
Configuration and change management approach Amazon Services
Vulnerability management type Conforms to a recognised standard, for example CSA CCM v3.0 or SSAE-16 / ISAE 3402
Vulnerability management approach Amazon Services
Amazon Monitoring
Protective monitoring type Conforms to a recognised standard, for example CSA CCM v3.0 or SSAE-16 / ISAE 3402
Protective monitoring approach Amazon Services
Amazon Monitoring
Incident management type Conforms to a recognised standard, for example, CSA CCM v3.0 or ISO/IEC 27035:2011 or SSAE-16 / ISAE 3402
Incident management approach Amazon Services
Amazon Monitoring

Secure development

Secure development
Approach to secure software development best practice Conforms to a recognised standard, but self-assessed

Public sector networks

Public sector networks
Connection to public sector networks No

Pricing

Pricing
Price £5000 per instance per month
Discount for educational organisations Yes
Free trial available No

Documents

Documents
Pricing document View uploaded document
Terms and conditions document View uploaded document
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