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Agriculture and Horticulture Development Board

AHDB Corporate Website User Testing/Research

8 Incomplete applications

8 SME, 0 large

7 Completed applications

6 SME, 1 large

Important dates

Tuesday 8 January 2019
Deadline for asking questions
Tuesday 15 January 2019 at 11:59pm GMT
Closing date for applications
Tuesday 22 January 2019 at 11:59pm GMT


Specialist role
User researcher
Summary of the work
To consult on, collaboratively assist with and arrange user testing and research for our corporate website. To conclude with a report and/or presentation summarising learnings and recommended actions.
We estimate up to 12 days work being required but are open to discussion.
Latest start date
Friday 1 March 2019
Expected contract length
From start to finish we anticipate roughly 1 calendar month being adequate project duration.
West Midlands
Organisation the work is for
Agriculture and Horticulture Development Board
Maximum day rate

About the work

Early market engagement
Who the specialist will work with
You'll be working primarily with an in-house Digital & UX Designer, head of creative and others (as required) in our in-house Digital team.
What the specialist will work on
1. To assist and consult on the formulation of our user testing for our corporate website.
2. To recruit end-users, arrange and co-conduct/facilitate any user interviews and focus groups agreed on.
3. To provide a report and/or presentation summarising learnings and recommended actions.

Work setup

Address where the work will take place
We are based at Stoneleigh Park, Kenilworth, Warwickshire. This is where initial and final meetings will be conducted.

However, user interviews and/or focus groups will need to be conducted at convenient locations for our users across the UK. This could be at farm business locations or other regional locations that are accessible by our users.
Working arrangements
Combination of onsite for any initial meeting and phone/email before and after to aid communication.
Research to be conducted around the UK working alongside AHDB staff.
Supporting work to be done remotely your ease and maximum efficiency.
Final learnings/outcomes to be presented in person and by written documents/presentations with supporting discussions. This will maximise understanding and provide longevity to outcomes that can also be easily shared within our organisation.
Security clearance

Additional information

Additional terms and conditions

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.

Essential skills and experience
  • demonstrate extensive experience conducting user testing and research as individual interviews and groups - 20 points
  • demonstrate their own ability to apply research learning outcomes to website design - 10 points
  • have demonstrable experience of designing web navigation and site structure - 10 points
  • demonstrate their abilities as a strong and clear communicator - 10 points
  • demonstrate extensive experience conducting qualitative and quantitative research - both open ended and task specific - 10 points
Nice-to-have skills and experience
  • In depth knowledge of branding and brand experience - 4 points
  • Previous experience in the agricultural or horticultural sectors - 8 points
  • Experience of the food production sector - 4 points
  • Experience and skills in website rapid-prototyping - 4 points

How suppliers will be evaluated

How many specialists to evaluate
Cultural fit criteria
  • Work collaboratively with our in-house Digital and Creative Team - 10 points
  • Share knowledge and experience with other team members - 10 points
  • Be prepared to challenge and question process and assumptions - 10 points
  • Can work and communicate well with end-users and colleagues with technical expertise both much lower and much higher than their own - 10 points
Assessment methods
  • Work history
  • Reference
  • Presentation
Evaluation weighting

Technical competence


Cultural fit




Questions asked by suppliers

1. What is the budget for this task?
We have flexibility on the budget. We want to know your day rates. The total budget will depend upon what we agree with the successful supplier as regards number of participants, travel and required days.
2. Does the supplier's maximum day rate need to include costs associated with travel and with recruiting research participants, or will a separate budget be available for this?
No. Please don't include project costs such as travel and participant incentives.
3. Can you please confirm daily rate?
We would like suppliers to tell us their daily rates.
4. What is the IR35 status?
Running the test on the HMRC website ( and assuming the selected supplier is trading as a ltd company, the advice we have received is that IR35 does not apply to this engagement.
If the selected supplier is a sole trader the advice is that "This engagement should be classed as self-employed for tax purposes".
5. Are you open to a supplier delivering the services you need via a team (with a single point of contact) rather than a single individual? This will allow input from specialists with different experience and skill sets. We can offer a flat day rate across roles if that is helpful.
Assuming this approach still met our expectations on cost, then we can still consider it. A flat day rate would probably be necessary to allow a fair comparison with other suppliers.