Government Digital Service, part of Cabinet Office

WP1652 - User Research Participants for GOV.UK Roadmap Missions

Incomplete applications

0
Incomplete applications

Completed applications

5
Completed applications
5 SME, 0 large
Important dates
Opportunity attribute name Opportunity attribute value
Published Thursday 27 September 2018
Deadline for asking questions Thursday 4 October 2018 at 11:59pm GMT
Closing date for applications Thursday 11 October 2018 at 11:59pm GMT

Overview

Overview
Opportunity attribute name Opportunity attribute value
Summary of the work Providing user research participants for GOV.UK Roadmap Missions.
Location London
Research dates Research dates will be spread throughout the year. From November 2018 - November 2019
Organisation the work is for Government Digital Service, part of Cabinet Office
Budget range We have budgeted the following: Maximum £73K.

This will be split between two budgets within GOV.UK.
- Delivery and Support (GOV.UK)
- Strategy and Engagement (GOV.UK)

About the work

About the work
Opportunity attribute name Opportunity attribute value
Early market engagement No early market engagement took place.

About the research

About the research
Opportunity attribute name Opportunity attribute value
Description of your participants 3 of 6 participants per round to be general computer users: Good spread of ages (18 years+), Even split of male/female. Good spread of socio-economic groups.
We actively encourage participants from the socio-economic groups D & E. We may also require some participants who have previously used online government services such as completing a self-assessment tax return, or renewing tax credits.
We may also require some participants who have existing accounts with particular banks or online companies.
Must be willing to be photographed and video recorded. Must be willing to use a computer during sessions. Must bring reading glasses or other aids required for using computer.
2 of 6 participants per round to have a low level of digital/online skills and confidence. Participants must not be recruited online: Consider recruiting face-to-face e.g. at the Citizens Advice Bureau, or contacting 3rd sector organisations or using telephone interviews. Participants must be open to using digital/online services: This will exclude people who are absolutely unwilling to do so at any point in the future.
Paired sessions: Some participants may already be getting help from another person to do things online.
Assisted digital and accessibility requirements Accessibility research - including one user per week (i.e. 1 in 6) with a disability.
We will require one participant with one of the following kinds of disability:
- Severe visual impairment (i.e. user of screen reading software)
- Moderate visual impairment (i.e. user of screen magnifying software)
- Mild visual impairment
- Severe dyslexia
- Hearing loss/ Deafness
- Moderate motor impairment (e.g. rheumatoid arthritis)
- Mild motor impairment (e.g. use of one hand)
- Colour blindness
- Autistic spectrum
- Mental health conditions
Research plan A detailed description of our Research plan and participant requirements is available here:

https://drive.google.com/file/d/1JTo96pS1EFEBLG3voA-IRJIn1nkEeWEC/view?usp=sharing
Research location User research needs to represent the needs of people across the country therefore we need to recruit 50% cities and 50% rural, (example cities: Manchester, London, Newcastle, Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Belfast, Liverpool, Leeds)
You need to provide evidence that you can meet these requirements.
Access restrictions at location These participants may be required for research sessions in our lab. In this case you must be able to put us in contact with the participant so we can check their requirements and confirm arrangements in advance. On some occasions we may also want to go to the participant's home to do research.

You must be able to provide participants with accessibility needs to take part in this kind of research.
Number of research rounds Approximately 60 - 85
Number of participants per round It is usually 6 participants per round but we would like to have the flexibility to occasionally ask for more.

Spare participants - on a case by case basis
How often research will happen Research takes place at least every two weeks and probably more frequently at some times.

At least 2 weeks notice of requirements will be given, although it will be necessary at some times for the supplier to provide participants with less notice than that.
Evening or weekend research

Additional information

Additional information
Opportunity attribute name Opportunity attribute value
Additional terms and conditions All expenses should be pre-agreed and comply with Cabinet Office policy on Travel and Subsistence.

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.

Skills and experience
Opportunity attribute name Opportunity attribute value
Essential skills and experience
  • Demonstrate ability to recruit users for phone interviews
  • Demonstrate ability to recruit users for field interviews (locations which could include someone's home)
  • Demonstrate ability to manage and deliver incentives, we will require you to provide incentives for the participants, by BACS only, not by cash.
  • Demonstrate ability to recruit participants which represent a wide geographic sample of the UK population
  • Demonstrate approach to recruit participants who have existing accounts with particular banks or online companies
  • Demonstrate ability to recruit specialist users.
  • Demonstrate approach to recruit participants spread across socio-economic groups. We actively encourage participants from the socio-economic groups D & E
  • All participants must be willing to be photographed and recorded on video during sessions
  • All participants must be willing to use a computer during sessions
  • None of the recruited participants to have taken part in a group or depth interview in the previous 6 months, or more than 3 in the previous 2 years
  • None of the recruited participants to have worked in Government, Local Government, Market Research, Web Design, Journalism, Public Relations, Advertising or Marketing
  • None of the recruited participants to have attended any kind of research for GOV.UK before
  • We would require you to create the screener for recruiting participants based on our criteria, and to maintain this for the duration of the engagement.
Nice-to-have skills and experience
  • Ability to recruit for face-to-face in-depth interviews, mostly in London but potentially in other areas of England
  • Ability to provide replacement participants at short notice should someone drop out

How suppliers will be evaluated

How suppliers will be evaluated
Opportunity attribute name Opportunity attribute value
How many suppliers to evaluate 3
Proposal criteria
  • Supplier must be able to recruit Assisted Digital users (users with low digital skills) these participants should not be recruited online. See Research Plan: https://drive.google.com/file/d/1JTo96pS1EFEBLG3voA-IRJIn1nkEeWEC/view?usp=sharing
  • Supplier must be able to provide users at a short notice i.e. (one - two weeks)
  • No shows or users not meeting the required spec, refund to be given
  • Provide evidence of successfully recruiting participants who are less digitally skilled
  • How they’ve identified risks and dependencies and offered approaches to manage them
  • Ability to run multiple recruits at once
Assessment methods
  • Written proposal
  • Case study
  • Reference
  • Interview
Evaluation weighting

Technical competence

50%

Availability

10%

Price

40%

Questions asked by suppliers

No questions have been answered yet