Government Digital Service, part of Cabinet Office
WP1652 - User Research Participants for GOV.UK Roadmap Missions
4 SME, 1 large
Thursday 27 September 2018
Deadline for asking questions
Thursday 4 October 2018 at 11:59pm GMT
Closing date for applications
Thursday 11 October 2018 at 11:59pm GMT
Summary of the work
Providing user research participants for GOV.UK Roadmap Missions.
Research dates will be spread throughout the year. From November 2018 - November 2019
Organisation the work is for
Government Digital Service, part of Cabinet Office
We have budgeted the following: Maximum £73K.
This will be split between two budgets within GOV.UK.
- Delivery and Support (GOV.UK)
- Strategy and Engagement (GOV.UK)
About the work
Early market engagement
No early market engagement took place.
About the research
Description of your participants
3 of 6 participants per round to be general computer users: Good spread of ages (18 years+), Even split of male/female. Good spread of socio-economic groups.
We actively encourage participants from the socio-economic groups D & E. We may also require some participants who have previously used online government services such as completing a self-assessment tax return, or renewing tax credits.
We may also require some participants who have existing accounts with particular banks or online companies.
Must be willing to be photographed and video recorded. Must be willing to use a computer during sessions. Must bring reading glasses or other aids required for using computer.
2 of 6 participants per round to have a low level of digital/online skills and confidence. Participants must not be recruited online: Consider recruiting face-to-face e.g. at the Citizens Advice Bureau, or contacting 3rd sector organisations or using telephone interviews. Participants must be open to using digital/online services: This will exclude people who are absolutely unwilling to do so at any point in the future.
Paired sessions: Some participants may already be getting help from another person to do things online.
Assisted digital and accessibility requirements
Accessibility research - including one user per week (i.e. 1 in 6) with a disability.
We will require one participant with one of the following kinds of disability:
- Severe visual impairment (i.e. user of screen reading software)
- Moderate visual impairment (i.e. user of screen magnifying software)
- Mild visual impairment
- Severe dyslexia
- Hearing loss/ Deafness
- Moderate motor impairment (e.g. rheumatoid arthritis)
- Mild motor impairment (e.g. use of one hand)
- Colour blindness
- Autistic spectrum
- Mental health conditions
User research needs to represent the needs of people across the country therefore we need to recruit 50% cities and 50% rural, (example cities: Manchester, London, Newcastle, Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Belfast, Liverpool, Leeds)
You need to provide evidence that you can meet these requirements.
Access restrictions at location
These participants may be required for research sessions in our lab. In this case you must be able to put us in contact with the participant so we can check their requirements and confirm arrangements in advance. On some occasions we may also want to go to the participant's home to do research.
You must be able to provide participants with accessibility needs to take part in this kind of research.
Number of research rounds
Approximately 60 - 85
Number of participants per round
It is usually 6 participants per round but we would like to have the flexibility to occasionally ask for more.
Spare participants - on a case by case basis
How often research will happen
Research takes place at least every two weeks and probably more frequently at some times.
At least 2 weeks notice of requirements will be given, although it will be necessary at some times for the supplier to provide participants with less notice than that.
Evening or weekend research
Additional terms and conditions
All expenses should be pre-agreed and comply with Cabinet Office policy on Travel and Subsistence.
Skills and experience
Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.
Essential skills and experience
- Demonstrate ability to recruit users for phone interviews
- Demonstrate ability to recruit users for field interviews (locations which could include someone's home)
- Demonstrate ability to manage and deliver incentives, we will require you to provide incentives for the participants, by BACS only, not by cash.
- Demonstrate ability to recruit participants which represent a wide geographic sample of the UK population
- Demonstrate approach to recruit participants who have existing accounts with particular banks or online companies
- Demonstrate ability to recruit specialist users.
- Demonstrate approach to recruit participants spread across socio-economic groups. We actively encourage participants from the socio-economic groups D & E
- All participants must be willing to be photographed and recorded on video during sessions
- All participants must be willing to use a computer during sessions
- None of the recruited participants to have taken part in a group or depth interview in the previous 6 months, or more than 3 in the previous 2 years
- None of the recruited participants to have worked in Government, Local Government, Market Research, Web Design, Journalism, Public Relations, Advertising or Marketing
- None of the recruited participants to have attended any kind of research for GOV.UK before
- We would require you to create the screener for recruiting participants based on our criteria, and to maintain this for the duration of the engagement.
Nice-to-have skills and experience
- Ability to recruit for face-to-face in-depth interviews, mostly in London but potentially in other areas of England
- Ability to provide replacement participants at short notice should someone drop out
How suppliers will be evaluated
How many suppliers to evaluate
- Supplier must be able to recruit Assisted Digital users (users with low digital skills) these participants should not be recruited online. See Research Plan: https://drive.google.com/file/d/1JTo96pS1EFEBLG3voA-IRJIn1nkEeWEC/view?usp=sharing
- Supplier must be able to provide users at a short notice i.e. (one - two weeks)
- No shows or users not meeting the required spec, refund to be given
- Provide evidence of successfully recruiting participants who are less digitally skilled
- How they’ve identified risks and dependencies and offered approaches to manage them
- Ability to run multiple recruits at once
- Written proposal
- Case study
Questions asked by suppliers
No questions have been answered yet