This opportunity is closed for applications

The deadline was Monday 25 June 2018
HM Land Registry

User research participant recruitment, including assisted digital and use of assistive tools

0 Incomplete applications

4 Completed applications

4 SME, 0 large

Important dates

Monday 11 June 2018
Deadline for asking questions
Monday 18 June 2018 at 11:59pm GMT
Closing date for applications
Monday 25 June 2018 at 11:59pm GMT


Summary of the work
Need supplier to provide participants for user research activities (including testing, interviews, etc) for HM Land Registry. We are particularly interested in suppliers who can provide us with participants who need to use assistive technologies to use online services, and participants who have low digital skills or confidence levels.
Research dates
Organisation the work is for
HM Land Registry
Budget range
Best value for money is sought for this project, please detail costs accordingly.

About the work

Early market engagement

About the research

Description of your participants
*General criteria for all participants* - Mix of genders - Over 18 years old (ideally a mix of ages) -Spread of socio-economic groups - 2/6 of people should be low confidence internet users on a computer - Ideally mix of ethnicity.

There may be additional specific requirements depending on the project being undertaken by HM Land Registry, but due to the nature of our work our research will all be relating to land and property ownership and interests.
Assisted digital and accessibility requirements
Assisted Digital requirements:
Participants with Digital skill levels high to very low ("Assisted Digital" means users with limited digital capability i.e. low-experience, skills, confidence, ability and/or motivation. Includes users who get assisted digital support from third parties.

Accessibility requirements:
Participants with physical conditions that affect their upper body mobility e.g. RSI, arthritis. Participants with low vision or registered as blind. Participants with cognitive impairments such as dyslexia. (Number of each type will be specified in the research brief). All users should use assistive tools to use online services on their devices, or otherwise modifying their set-up to access the internet.
Research plan
If the research is usability testing: we will get users to perform up to 3 tasks, intention is to see if users can continue journey unaided in the service being developed. We may also test on different devices. Research brief will be sent prior to testing.

Otherwise: we will need users to take part in one-to-one or group interviews, which could be face-to-face or performed remotely. Purpose of interview will be sent ahead of sessions, and explained with participants at the time. Participants must be aware that they will be speaking to HM Land Registry.
Research location
For this requirement we need to be able to recruit users throughout England and Wales.

Each individual requirement will stipulate the location when the requirement is issued to the supplier. In order of priority: South West England, London, East Midlands, Wales, East of England, West Midlands, North East England, Yorkshire and the Humber, South East England.

We will need to confirmation from suppliers that they will be able to recruit across these regions.

If the research is face-to-face this may take place at HM Land Registry/other Government departments across England and Wales or at a privately hired venue.
Access restrictions at location
Names and times to be confirmed by agency at least a day or two days prior to the session so access passes to the building can be arranged.
Number of research rounds
Two/Three sessions per month from June 2018 to June 2019
Number of participants per round
How often research will happen
Two to three times a month or when the need arises, but two weeks notice will be given
Evening or weekend research

Additional information

Additional terms and conditions

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.

Essential skills and experience
  • Ability to recruit users for remote usability testing (including briefing and checking)
  • Supplier must have skills of recruiting users with disabilities/users who use assistive tools to go online.
  • Ability to recruit users for face to face usability testing, interviews and focus groups
  • Ability to recruit "Assisted Digital" participants within our user groups
  • Ability to recruit users for phone interviews
  • Ability tor recruit users for field (on site workplace) interviews.
  • Ability to reach participants in hard-to-reach senior decision-making roles in businesses in different locations of England and Wales
  • Ability to manage and deliver incentives, if you deem necessary, for the recruit.
  • Provision of a single point of contact to work with Land Registry throughout the engagement.
  • Point of contact to reliably respond to communications by email or phone within 1 hour to 1 day (depending on the scenario).
  • Once the brief is set up, supplier must be able to complete recruitment recruit ideally within a 1-2 week window.
  • Arrange and manage participants, ensuring their attendance at the research.
Nice-to-have skills and experience
  • Arrange and manage participants, ensuring their attendance at the research.
  • If recruiting for face-to-face interviews, the ability to provide a person to "meet & greet" participants at the research location and show them into the research sessions.

How suppliers will be evaluated

How many suppliers to evaluate
Proposal criteria
  • Ability to fulfil the essential skills and experience listed
  • Ability to fulfil the nice-to-have skills and experience listed
  • Estimated timeframes for the work
  • Breakdown of recruitment costs and incentives
  • How you have identified risks and dependencies and offered approaches to manage them
Assessment methods
Written proposal
Evaluation weighting

Technical competence






Questions asked by suppliers

1. Does the remote research participation apply to accessible needs users and the assisted digital users?
We may seek to do remote interviews with accessible needs users and assisted digital users to understand more about their needs (e.g. contextual research). We would not be doing remote accessibility testing or usability testing with these users, however.
2. You expect at the least six suppliers to respond to the bid. If there are less than six, would you still go ahead with the opportunity and make a decision?
Yes. Providing the responses are compliant and meet our evaluation criteria.
3. Could you please indicate what is the start date for the research? Since you have mentioned supplier would be given two weeks’ notice.
Research will be happening at various points throughout the year. Supplier will be given two weeks’ notice for each individual research project.
4. Is there a definitive volume involved like three sessions every month, which is 18 research participant recruitment?
No. Our programme of work is open to significant change and is likely to increase as the year continues. We are not able to make an estimate.
5. Would there be two rounds of research session happening simultaneous on the same dates? Or it is sequentially done week after week?
We have many research projects happening in parallel, meaning it is possible that we may need to instruct for more than one round of research recruitment at the same time.