This opportunity is closed for applications

The deadline was Monday 29 May 2017

HM Revenue & Customs

Social media campaign training

14 Incomplete applications

12 SME, 2 large

4 Completed applications

3 SME, 1 large

• Published: Monday 15 May 2017
• Deadline for asking questions: Monday 22 May 2017 at 11:59pm GMT
• Closing date for applications: Monday 29 May 2017 at 11:59pm GMT

Overview

• Specialist role: Product manager
• Summary of the work: Training package to improve social media knowledge and execution in the context of campaigns, and the best way of measuring and evaluating success.
• Latest start date: Friday 1 September 2017
• Expected contract length: Depends on training package proposal but likely one-off.
• Location: London
• Organisation the work is for: HM Revenue & Customs

About the work

• Who the specialist will work with: Campaigns team.
• What the specialist will work on: Training package to include social media marketing best practice, social media paid advertising, organic vs paid, social media trends, audience segmentation, channels strategy, evaluation and data dashboards plus case studies from govt and financial services firms.

Work setup

• Address where the work will take place: London, 100 Parliament Street.
• Working arrangements: Depends on training package proposal.
• Security clearance: TBC

Additional information

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.

• Essential skills and experience:
  • Deliver training package as outlined
  • Proven track record in this field

How suppliers will be evaluated

• How many specialists to evaluate: 3
• Cultural fit criteria:
  • Demonstrate innovation
  • Awareness of government restrictions
• Assessment methods: Work history
• Evaluation weighting:

  Technical competence

  70%

  Cultural fit

  10%

  Price

  20%

Questions asked by suppliers

• 1. Could you please elaborate on the contract length which currently states,"One Off"?: We need to provide training to a specific team within HMRC on a one-off basis – although if successful, we would be open to running this for other members of the communications community.
• 2. What is the expected budget for the training?: It's difficult to indicate costs until we see a proposal, but we’re happy to consider reasonable costs for training for 10-15 delegates on our own premises.
• 3. What is the earliest available start date?: We would like to be able to deliver this training package around September, but there is some flexibility around this depending on supplier and delegate availability.
• 4. Where is it envisaged the training is delivered? If at the Client's site, will suitable facilities be made available?: The training will take place at the Client’s site – we will work with the supplier to ensure the required facilities and technology are available.
• 5. How many delegates will this training be delivered to?: 10-15 (TBC).
• 6. What do you require at this stage? A Cv? A proposal? Approach? or just evidence of experience to those 2 bullet points listed in the skills and experience criteria? If you require a CV how do we send this to you? Many thanks: We would like to see an outline training plan, referencing our priorities, and any credentials you think relevant. Our understanding is that this can be done as part of the application process.
• 7. Following your response to question 6, this application process only allows suppliers give a summary of skills and experience evidence, limiting words to a 100. If you would be kind enough as to give more information on how you'd want suppliers to get the 'outline training plan' across to you? Thanks: Please send any additional information to the Communications Professionalism team, at profession.communications@hmrc.gsi.gov.uk; ; Thank you.
• 8. Does this requirement sit within IR35? Is there an existing marketing plan to 'hang' the social media strategy from? What is the social media and strategy so far; ie what are HMRC already doing and what is the gap between that and where do HMRC want to be? What is the outcome of this project? Equipped social media strategists and managers or a number of successful campaigns that will result in a legacy of the former?: This is a one-off piece of work – we are not seeking an ongoing contractor to join the team so we don’t believe the rules around IR35 are relevant in this instance.; ; We have an established social media approach and a channel growth strategy. Our focus is building understanding of social media within integrated campaigns, with a particular emphasis on the role of paid-for activity. The outcome of this project is to build the skill-set of the social media team so they are better equipped to provide advice on social in campaigns, risks and limitations and deliver social media campaigns.