This opportunity is closed for applications

The deadline was Monday 29 May 2017
HM Revenue & Customs

Social media campaign training

14 Incomplete applications

12 SME, 2 large

4 Completed applications

3 SME, 1 large

Important dates

Published
Monday 15 May 2017
Deadline for asking questions
Monday 22 May 2017 at 11:59pm GMT
Closing date for applications
Monday 29 May 2017 at 11:59pm GMT

Overview

Specialist role
Product manager
Summary of the work
Training package to improve social media knowledge and execution in the context of campaigns, and the best way of measuring and evaluating success.
Latest start date
Friday 1 September 2017
Expected contract length
Depends on training package proposal but likely one-off.
Location
London
Organisation the work is for
HM Revenue & Customs
Maximum day rate

About the work

Early market engagement
Who the specialist will work with
Campaigns team.
What the specialist will work on
Training package to include social media marketing best practice, social media paid advertising, organic vs paid, social media trends, audience segmentation, channels strategy, evaluation and data dashboards plus case studies from govt and financial services firms.

Work setup

Address where the work will take place
London, 100 Parliament Street.
Working arrangements
Depends on training package proposal.
Security clearance
TBC

Additional information

Additional terms and conditions

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.

Essential skills and experience
  • Deliver training package as outlined
  • Proven track record in this field
Nice-to-have skills and experience

How suppliers will be evaluated

How many specialists to evaluate
3
Cultural fit criteria
  • Demonstrate innovation
  • Awareness of government restrictions
Assessment methods
Work history
Evaluation weighting

Technical competence

70%

Cultural fit

10%

Price

20%

Questions asked by suppliers

1. Could you please elaborate on the contract length which currently states,"One Off"?
We need to provide training to a specific team within HMRC on a one-off basis – although if successful, we would be open to running this for other members of the communications community.
2. What is the expected budget for the training?
It's difficult to indicate costs until we see a proposal, but we’re happy to consider reasonable costs for training for 10-15 delegates on our own premises.
3. What is the earliest available start date?
We would like to be able to deliver this training package around September, but there is some flexibility around this depending on supplier and delegate availability.
4. Where is it envisaged the training is delivered? If at the Client's site, will suitable facilities be made available?
The training will take place at the Client’s site – we will work with the supplier to ensure the required facilities and technology are available.
5. How many delegates will this training be delivered to?
10-15 (TBC).
6. What do you require at this stage? A Cv? A proposal? Approach? or just evidence of experience to those 2 bullet points listed in the skills and experience criteria? If you require a CV how do we send this to you? Many thanks
We would like to see an outline training plan, referencing our priorities, and any credentials you think relevant. Our understanding is that this can be done as part of the application process.
7. Following your response to question 6, this application process only allows suppliers give a summary of skills and experience evidence, limiting words to a 100. If you would be kind enough as to give more information on how you'd want suppliers to get the 'outline training plan' across to you? Thanks
Please send any additional information to the Communications Professionalism team, at profession.communications@hmrc.gsi.gov.uk

Thank you.
8. Does this requirement sit within IR35? Is there an existing marketing plan to 'hang' the social media strategy from? What is the social media and strategy so far; ie what are HMRC already doing and what is the gap between that and where do HMRC want to be? What is the outcome of this project? Equipped social media strategists and managers or a number of successful campaigns that will result in a legacy of the former?
This is a one-off piece of work – we are not seeking an ongoing contractor to join the team so we don’t believe the rules around IR35 are relevant in this instance.

We have an established social media approach and a channel growth strategy. Our focus is building understanding of social media within integrated campaigns, with a particular emphasis on the role of paid-for activity. The outcome of this project is to build the skill-set of the social media team so they are better equipped to provide advice on social in campaigns, risks and limitations and deliver social media campaigns.