Awarded to Redweb Ltd

Start date: Monday 20 February 2017
Value: £70,000
Company size: SME
Food Standards Agency

FSA526 - Food Standards Agency User Research Participants

0 Incomplete applications

2 Completed applications

2 SME, 0 large

Important dates

Friday 23 December 2016
Deadline for asking questions
Friday 30 December 2016 at 11:59pm GMT
Closing date for applications
Friday 6 January 2017 at 11:59pm GMT


Summary of the work
We need a supplier to recruit user research participants to help us develop digital services, including, Food Hygiene Rating Scheme digital assets and internal collaboration. We will run frequent sessions of user research and testing. Participants will be primarily food businesses and consumers, but also include other stakeholders.
Research dates
From mid January to end of March for three discovery projects, and from May to March 2018
Organisation the work is for
Food Standards Agency
Budget range
The indicative budget for the operating period of this call-off from January 2017 to March 2018 is estimated between £50K and £70K.

The indicative budget for the services described in this opportunity will range from £20K to £30K and must be delivered by 31st March 2017.

There may be scope for calling-off additional work during the operating period of the contract.

About the work

Early market engagement

About the research

Description of your participants
User participants will be defined for each project. We will need participants from all types of food industry, including large and small food businesses. We will be looking for a wide variety of consumers of all ages, with all levels of digital ability and may focus on particular types of user for some rounds of testing.

We will also need consumers who regularly buy food online. This can be for either or all of the following purposes: ordering food from a supermarket for delivery or collection, ordering take-away food for delivery or collection or booking a table at a restaurant.

We will need food scientists and FSA partners/stakeholders.

Participants must be willing to be recorded and filmed so the research can be used to improve digital services.
Assisted digital and accessibility requirements
We would like to the supplier to be able to find participants with a wide range of digital skill levels and accessibility requirements, including those that use screen readers and other specialist equipment and software.
Research plan
Research location
Research location will vary to fit the requirement. Some research will take place in a London test lab. Other research may be on location in any part of the UK, including Wales, and Northern Ireland.
Access restrictions at location
Number of research rounds
We need multiple research rounds for 3 current discovery projects and the alpha beta and live stages
Number of participants per round
Participant numbers per round will vary depending on the stage of each project. Likely to be between 5 and 10.
How often research will happen
We do not have exact dates but it is likely the research will take place every 2-4 weeks, there is a possibility that it could be more frequent than this or there could be a longer period in between the research as well. We will confirm once we begin discovery.
Evening or weekend research
Weekday evenings

Additional information

Additional terms and conditions

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.

Essential skills and experience
  • Ability to recruit participants who are representative of desired user groups and industries Including food businesses, and screen users based on specific criteria and information needs
  • Have experience recruiting participants from multiple regions London and across the UK
  • Provide a single point of contact to work with the FSA throughout the engagement.
  • Ability to recruit participants at short notice with a short turnaround and ability to replace unsuitable participants
  • Arrange and manage participants, ensuring their attendance at the research.
  • Ability to recruit 'Assisted Digital' participants, people who are digitally excluded or have low digital skills and those with accessibility needs.
  • Ability to recruit participants for field (on site workplace) interviews.
  • Ability to recruit participants for remote usability testing (including briefing and checking) and phone interviews.
  • Ability to handle research incentives for participants
Nice-to-have skills and experience
  • Ability to provide a research lab, set up for usability testing (in London) with viewing or recording facilities
  • Ability to provide a person to 'meet & greet' participants for face-to-face interviews at the research location
  • Ability to recruit users for in home depth research

How suppliers will be evaluated

How many suppliers to evaluate
Proposal criteria
  • Approach to managing and scheduling participants, identifying and managing risks and contingency plans to ensure sufficient recruitment
  • Method for recruiting a representive sample of participants (including via use of customer provided contact lists)
  • Demonstrate a method to identify and recruit participants with low digital literacy
  • Provide profiles and information for selected participants in each round
  • Estimated timeframes for recruitment
  • Breakdown of recruitment costs both in lab and remote testing and incentives
  • Ability and experience in recruiting a range of food business owners and employees for user research at their premises
Assessment methods
  • Written proposal
  • Case study
Evaluation weighting

Technical competence






Questions asked by suppliers

1. How quickly will suppliers be asked to complete the skills and evidence template?
Suppliers should note that we will identify eligible suppliers no later than Monday 9th January 2017, with competed templates to be submitted no later than 15:00 on 11th January 2017.
Suppliers must use this template -
2. Can you please explain if this is a call-off contract?
This opportunity is for a call-off contract with a single supplier which will operate from the date of award (January 2017) to 31st March 2018 to provide the FSA on a non-exclusive basis with user research requirements.

The estimated total value of the work during the operating period of the contract is between £50K and £70K.

The first order under the proposed call-off contract is as described in this opportunity. The estimated value of this opportunity is in the range of £20K to £30K with the deliverables to be completed by 31st March 2017 at the latest