Awarded to Digital Dragons Global Ltd

Start date: Sunday 1 November 2020
Value: £16,500
Company size: SME
Health Education England (HEE)

Market testing of demand for an e-qualification in Knowledge Mobilisation and potential providers.

5 Incomplete applications

3 SME, 2 large

1 Completed application

1 SME, 0 large

Important dates

Tuesday 16 June 2020
Deadline for asking questions
Tuesday 23 June 2020 at 11:59pm GMT
Closing date for applications
Tuesday 30 June 2020 at 11:59pm GMT


Summary of the work
The purpose of the work is to test demand and market potential of delivering an e-qualification in knowledge mobilisation at scale. Working with Health Education England's Library and Knowledge Services team to test the appetite of potential learners, potential Higher Education Institutions, anticipating potential challenges, identifying potential providers and solutions.
Latest start date
Wednesday 15 July 2020
Expected contract length
Maximum of 3 months to delivery and presentation of final report.
No specific location, for example they can work remotely
Organisation the work is for
Health Education England (HEE)
Budget range
Up to £16,000 plus VAT.

About the work

Why the work is being done
Health and Social Care Act 2012
Health Education England’s (HEE) Knowledge for Healthcare strategy
NHS Library and Knowledge Services policy;
HEE’s Digital Readiness programme
HEE’s library and knowledge services staff ratios policy
HEE/CILIP #AMillionDecisions campaign
HEE’s joint Health Literacy programme
Topol Review: adoption of digital healthcare technologies
Interim People Plan – supporting implementation of technological innovation, equipping staff with the necessary knowledge and skills
Getting It Right First Time – ensuring clinicians have the evidence for clinical decision-making

This is a scoping review to gauge interest in such a qualification to meet the needs stated in the strategy and policies above. The work needs to be completed by 15/10/2020
Problem to be solved
Market test the potential for delivering an e-qualification in KM at scale.

1. Test the demand among potential learners in an e-qualification (and at what level of qualification?) focused on: the principles of knowledge mobilisation, distinguishing between sources of intelligence, assessing options for applying knowledge mobilisation in healthcare settings, formulating a strategic approach, using evidence to improve care, using knowledge mobilisation tools and techniques

2. Test interest and identify potential Higher Education Institution partners/providers

3. Work with Health Education England, partners and subject matter experts to identify potential challenges and solutions ref. online delivery and assessment

4. Present an options appraisal to inform a decision on whether to progress development
Who the users are and what they need to do
Who? The users are clinicians , senior managers and the full range of health care staff within their clinical or business or for service development leadership or research plus health informaticians, organisational development leads and commissioners.

What for? Using knowledge and evidence for decision making and strategic planning to include, successfully implement change, introduce technological innovation.

Why? Knowledge mobilisation is a strategic and individual responsibility in order to improve the quality of care, reduce inappropriate clinical variation, and transform services and the workforce.
Early market engagement
Any work that’s already been done
Existing team
You'll be working with Health Education England's national library and knowledge services team who are qualified information professionals. You will want to test the appetite of potential learners. You will need to identify and work with Higher Education Institutions. You will find it helpful to liaise with our blended learning nursing programme and our technology enhanced learning team. You may wish to liaise with Chartered Institute of Library and Information Professionals (CILIP) our professional body.
Current phase

Work setup

Address where the work will take place
Remote working will be assumed, but if any face to face meetings are required they will most likely take place at Health Education England's offices in London.
Working arrangements
The supplier is expected to work within the brief provided and alongside the existing Health Education England Library and Knowledge Services team. Regular progress updates will be required, but suppliers can determine their preferred methodology of discovery activities.

As the work will be conducted remotely it is expected that all expenses will be met within the cost of the contract. Should face to face meetings be required reasonable travel expenses will include reimbursement of standard rail travel for up to four days on production of receipts.
Security clearance

Additional information

Additional terms and conditions
Standard contract terms and conditions will be used.

All materials/outputs derived from the contract shall be the property of HEE.

GDPR requirements shall be discussed and agreed with the preferred supplier at the appropriate time.

The role is outside of IR35.

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.

Essential skills and experience
  • Possess demonstrable experience of conducting market testing, user research activities and outputs with a range of audiences and stakeholders.
  • Provide evidence of capabilities to engage with potential learners and providers via quantitative and qualitative research.
  • Possess demonstrable experience of digital online learning services Show evidence of making clear recommendations for future online learning.
  • Possess demonstrable experience of analysing and developing actionable recommendations from market testing and user research.
  • Possess demonstratable experience of taking proof of concept to delivery of a resource.
  • Show experience of facilitating remote market testing sessions with potential learners and providers.
  • Show understanding of the assessment and accreditation of online qualifications.
  • Show experience of user research activities and outputs in line with the Government Digital Service’s Design Principles and Digital Service Standard.
  • Demonstrate experience of presenting user-friendly research to different audiences, including those with low technical expertise.
Nice-to-have skills and experience
  • Demonstrate experience of working with the NHS.
  • Demonstrate experience of digital online learning services.
  • Demonstrate experience of working with knowledge management functions, library and knowledge services professionals.

How suppliers will be evaluated

All suppliers will be asked to provide a written proposal.

How many suppliers to evaluate
Proposal criteria
  • Recommended approach and methodology.
  • A clear understanding of what we are looking to achieve.
  • A clear understanding of our potential learners and delivery partners.
  • How the proposed approach or solution meets our needs and those of our potential learners and delivery partners.
  • Estimated timeframes for the work Identified risks and dependencies and how these will be managed.
  • Value for money.
Cultural fit criteria
  • Work as a team with our organisation and other partners.
  • Be transparent and collaborative when making decisions.
  • Share knowledge and experience with other team members.
  • Take responsibility for their work.
  • Be comfortable and confident in their recommendations and be willing to challenge us.
  • Can work with clients with low technical expertise.
  • Efficient and timely communicator and actively seeking continuous improvement.
  • Receptive to feedback.
  • Ability to follow organisational brief.
Payment approach
Fixed price
Additional assessment methods
  • Case study
  • Work history
  • Reference
  • Presentation
Evaluation weighting

Technical competence


Cultural fit




Questions asked by suppliers

1. Can you please expand / clarify what you are looking for with this skill / experience: ‘Show understanding of the assessment and accreditation of online qualifications’?
We are looking for providers who can demonstrate an understanding of different method of assessing online qualifications and experience of how online qualifications can be accredited particularly when they are for a wide range of individuals with different skill sets and abilities.
2. Can you clarify who you mean by ‘audiences’ in this skill / experience: ‘Demonstrate experience of presenting user-friendly research to different audiences, including those with low technical expertise’. Do you mean internal stakeholder / decision makers about the service OR the participants in the user research?
The audiences are are all three, internal stakeholders, decision makers about the service and participants in the user research.