Scroll

Content strategy

Scroll’s content strategists work in agile multidisciplinary teams to develop content governance, taxonomies and workflows. We can design, implement and evaluate content strategy across projects to ensure content meets user needs and policy/strategic objectives. With our many years of experience, we can innovate and make bold recommendations.

Features

  • Collaboration across different disciplines and teams ensures a consistent approach
  • Advocating for the user and managing complex stakeholder relationships
  • Our content strategies can cover all platforms and formats
  • We develop strategies from discovery to live/BAU
  • Developing prototypes and advising on user needs across workstreams
  • Developing content patterns, standards and roadmaps
  • Increasing findability, traffic and engagement to improve content effectiveness
  • Advice on social media, email campaigns and digital best practices
  • Experience in complex cross-government content strategy eg Brexit, Covid-19
  • Long-term planning and strategy helps future-proof your content

Benefits

  • Content strategy protects and enhances reputation
  • Aligns content with strategic objectives and policy aims
  • Applies strategic thinking to get the best results for users
  • Keeps digital standards and policies current with industry standards
  • Raises the profile of content
  • Increases engagement with stakeholders
  • Redresses the value of content in relation to other disciplines
  • Enables evaluation of content’s success in meeting/anticipating users’ requirements
  • Improved efficiencies and increased user satisfaction and adoption
  • Applying GDS design principles to digital services, content and strategy

Pricing

£550 to £875 a person a day

  • Education pricing available

Service documents

Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at projects@scroll.co.uk. Tell them what format you need. It will help if you say what assistive technology you use.

Framework

G-Cloud 12

Service ID

8 9 8 5 1 9 9 0 4 3 6 1 5 6 6

Contact

Scroll Hetty Meyric Hughes
Telephone: 07762096939
Email: projects@scroll.co.uk

Planning

Planning service
Yes
How the planning service works
Scroll advises clients on how best to prepare for their transition to cloud or adoption of new software: optimising content, creating efficiencies, and avoiding costly delays and pitfalls. We work collaboratively, building stakeholder engagement, advocating for content, and planning for the migration and content creation that will follow. We design practical, lean governance processes and provide a comprehensive knowledge transfer so that you can run your project autonomously. We also supply individuals or entire teams of content experts to implement these planned activities. We can flex our teams up and down quickly to fit with the agile development phases.
Planning service works with specific services
No

Training

Training service provided
Yes
How the training service works
We provide content training and mentoring. This includes bespoke and public courses on content strategy, content design, content governance and all aspects of agile content production. Our courses are accredited by the CPD Certification Service.
Training is tied to specific services
No

Setup and migration

Setup or migration service available
Yes
How the setup or migration service works
Scroll has planned and executed large-scale migrations for government departments. We redesigned content for the flagship GOV.UK launch, merging dozens of websites into a single architecture and recrafting content to fit user needs and the new site design. We can provide expertise at various stages: strategy and technical input, IA - and a team of migration editors and content designers later. We also train staff in using their new technology and writing for it.
Setup or migration service is for specific cloud services
No

Quality assurance and performance testing

Quality assurance and performance testing service
Yes
How the quality assurance and performance testing works
Scroll has extensive experience in QA processes for cloud content and can design and manage processes for customers, or supply specialists to run QA to GOV.UK style. We are also experienced in the performance testing of digital content, monitoring usage metrics and other data to improve and iterate content continually. Scroll prides itself on the quality of its content services, and we have a member of the team dedicated to developing and maintaining quality standards.

Security testing

Security services
No

Ongoing support

Ongoing support service
No

Service scope

Service constraints
No.

User support

Email or online ticketing support
Email or online ticketing
Support response times
The same working day if received by noon; otherwise, by 10:00 the next working day. By 10:00 on the Monday morning for requests received over the weekend. We also have a support ticketing system available.
User can manage status and priority of support tickets
Yes
Online ticketing support accessibility
WCAG 2.1 AAA
Phone support
Yes
Phone support availability
24 hours, 7 days a week
Web chat support
Web chat
Web chat support availability
9 to 5 (UK time), Monday to Friday
Web chat support accessibility standard
WCAG 2.1 AAA
Web chat accessibility testing
We've not yet had the call for it but would welcome the opportunity to refine it.
Support levels
There is an out of hours phone support service 24/7 for emergencies.
We use web chat during normal working hours and also set up Slack channels and Trello boards for clients, as well as using any other collaborative apps you find helpful.
There is no additional cost for this level of support.

Resellers

Supplier type
Not a reseller

Staff security

Staff security clearance
Other security clearance
Government security clearance
Up to Security Clearance (SC)

Pricing

Price
£550 to £875 a person a day
Discount for educational organisations
Yes

Service documents

Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at projects@scroll.co.uk. Tell them what format you need. It will help if you say what assistive technology you use.