Content strategy
Scroll’s content strategists work in agile multidisciplinary teams to develop content governance, taxonomies and workflows. We can design, implement and evaluate content strategy across projects to ensure content meets user needs and policy/strategic objectives. With our many years of experience, we can innovate and make bold recommendations.
Features
- Collaboration across different disciplines and teams ensures a consistent approach
- Advocating for the user and managing complex stakeholder relationships
- Our content strategies can cover all platforms and formats
- We develop strategies from discovery to live/BAU
- Developing prototypes and advising on user needs across workstreams
- Developing content patterns, standards and roadmaps
- Increasing findability, traffic and engagement to improve content effectiveness
- Advice on social media, email campaigns and digital best practices
- Experience in complex cross-government content strategy eg Brexit, Covid-19
- Long-term planning and strategy helps future-proof your content
Benefits
- Content strategy protects and enhances reputation
- Aligns content with strategic objectives and policy aims
- Applies strategic thinking to get the best results for users
- Keeps digital standards and policies current with industry standards
- Raises the profile of content
- Increases engagement with stakeholders
- Redresses the value of content in relation to other disciplines
- Enables evaluation of content’s success in meeting/anticipating users’ requirements
- Improved efficiencies and increased user satisfaction and adoption
- Applying GDS design principles to digital services, content and strategy
Pricing
£550 to £875 a person a day
- Education pricing available
Service documents
Request an accessible format
Framework
G-Cloud 12
Service ID
8 9 8 5 1 9 9 0 4 3 6 1 5 6 6
Contact
Scroll
Hetty Meyric Hughes
Telephone: 07762096939
Email: projects@scroll.co.uk
Planning
- Planning service
- Yes
- How the planning service works
- Scroll advises clients on how best to prepare for their transition to cloud or adoption of new software: optimising content, creating efficiencies, and avoiding costly delays and pitfalls. We work collaboratively, building stakeholder engagement, advocating for content, and planning for the migration and content creation that will follow. We design practical, lean governance processes and provide a comprehensive knowledge transfer so that you can run your project autonomously. We also supply individuals or entire teams of content experts to implement these planned activities. We can flex our teams up and down quickly to fit with the agile development phases.
- Planning service works with specific services
- No
Training
- Training service provided
- Yes
- How the training service works
- We provide content training and mentoring. This includes bespoke and public courses on content strategy, content design, content governance and all aspects of agile content production. Our courses are accredited by the CPD Certification Service.
- Training is tied to specific services
- No
Setup and migration
- Setup or migration service available
- Yes
- How the setup or migration service works
- Scroll has planned and executed large-scale migrations for government departments. We redesigned content for the flagship GOV.UK launch, merging dozens of websites into a single architecture and recrafting content to fit user needs and the new site design. We can provide expertise at various stages: strategy and technical input, IA - and a team of migration editors and content designers later. We also train staff in using their new technology and writing for it.
- Setup or migration service is for specific cloud services
- No
Quality assurance and performance testing
- Quality assurance and performance testing service
- Yes
- How the quality assurance and performance testing works
- Scroll has extensive experience in QA processes for cloud content and can design and manage processes for customers, or supply specialists to run QA to GOV.UK style. We are also experienced in the performance testing of digital content, monitoring usage metrics and other data to improve and iterate content continually. Scroll prides itself on the quality of its content services, and we have a member of the team dedicated to developing and maintaining quality standards.
Security testing
- Security services
- No
Ongoing support
- Ongoing support service
- No
Service scope
- Service constraints
- No.
User support
- Email or online ticketing support
- Email or online ticketing
- Support response times
- The same working day if received by noon; otherwise, by 10:00 the next working day. By 10:00 on the Monday morning for requests received over the weekend. We also have a support ticketing system available.
- User can manage status and priority of support tickets
- Yes
- Online ticketing support accessibility
- WCAG 2.1 AAA
- Phone support
- Yes
- Phone support availability
- 24 hours, 7 days a week
- Web chat support
- Web chat
- Web chat support availability
- 9 to 5 (UK time), Monday to Friday
- Web chat support accessibility standard
- WCAG 2.1 AAA
- Web chat accessibility testing
- We've not yet had the call for it but would welcome the opportunity to refine it.
- Support levels
-
There is an out of hours phone support service 24/7 for emergencies.
We use web chat during normal working hours and also set up Slack channels and Trello boards for clients, as well as using any other collaborative apps you find helpful.
There is no additional cost for this level of support.
Resellers
- Supplier type
- Not a reseller
Staff security
- Staff security clearance
- Other security clearance
- Government security clearance
- Up to Security Clearance (SC)
Pricing
- Price
- £550 to £875 a person a day
- Discount for educational organisations
- Yes