Captivise for Google AdWords Bid Automation

Captivise, is an algorithmic Artificial Intelligence app for managing pay-per-click campaigns.
Captivise adjusts bids to correctly spend the optimal amount for maximum profitability.
Captivise performs mathematical functions autonomously, every day, without the need for human / manual intervention.
Captivise uses profit margins and real-time revenue information to adjust bids daily.


  • Uses real-time revenue information to adjust bids daily
  • Users can switch Captivise on or off per campaign
  • Users can change settings for individual campaigns


  • Actively seeks to lower cost-per-conversion
  • Acts autonomously without the need for human / manual intervention
  • Captivise implements changes faster than manual actions
  • No mathematical mistakes when making bid adjustments
  • Increased capacity for agencies / teams to focus on growth
  • Allows easy and fast scaling of PPC campaigns


£1 per instance per month

Service documents


G-Cloud 11

Service ID

8 9 3 1 0 5 3 3 5 9 4 9 5 3 8


Aaron Crewe

0800 955 6684

Service scope

Service scope
Software add-on or extension Yes
What software services is the service an extension to Google AdWords
Cloud deployment model Private cloud
Service constraints None that will impact performance/access
System requirements
  • Valid Google AdWords account
  • Existing Google AdWords campaign
  • Administrative access to AdWords account

User support

User support
Email or online ticketing support Email or online ticketing
Support response times We aim to respond to all queries within 24 hours with the exception of weekends.
User can manage status and priority of support tickets No
Phone support Yes
Phone support availability 9 to 5 (UK time), Monday to Friday
Web chat support No
Onsite support Yes, at extra cost
Support levels Standard users can take advantage of support provided by Drift chat, quick email responses, and support by phone call.
Higher-spend users can have additional, OOH support by the development team.
Face-to-face training can be provided at additional cost depending on user location. Browser-based webinars can be provided at additional cost.
Support available to third parties Yes

Onboarding and offboarding

Onboarding and offboarding
Getting started On-boarding and sales training is provided
Service documentation No
End-of-contract data extraction Data remains visible on Google AdWords. No extraction is necessary.
End-of-contract process Following end of/cancellation of contract, account is disabled. Connection between Google AdWords and user Captivise account is automatically severed.
User data remains on database. It can be removed at client request, or it will be removed automatically following the end of appropriate data retention period.

Using the service

Using the service
Web browser interface Yes
Supported browsers
  • Internet Explorer 11
  • Microsoft Edge
  • Firefox
  • Chrome
  • Safari 9+
  • Opera
Application to install No
Designed for use on mobile devices Yes
Differences between the mobile and desktop service User Experience has been tailored to be compatible with Mobile and Tablet Devices.
Service interface No
Customisation available Yes
Description of customisation As product is in early stages of release, we invite users to request additional functionality that can be built into the software.


Independence of resources Captivise is hosted on an OVH cloud server, which allows us to scale effectively without limit. Capacity is monitored, and additional capacity can be requested without interruption to service should it reach certain thresholds.


Service usage metrics Yes
Metrics types Captivise's purpose is to provide metrics and make adjustments based on data provided by Google AdWords
Reporting types Real-time dashboards


Supplier type Not a reseller

Staff security

Staff security
Staff security clearance Staff screening not performed
Government security clearance Up to Baseline Personnel Security Standard (BPSS)

Asset protection

Asset protection
Knowledge of data storage and processing locations Yes
Data storage and processing locations United Kingdom
User control over data storage and processing locations No
Datacentre security standards Managed by a third party
Penetration testing frequency Never
Protecting data at rest Physical access control, complying with SSAE-16 / ISAE 3402
Data sanitisation process Yes
Data sanitisation type Explicit overwriting of storage before reallocation
Equipment disposal approach A third-party destruction service

Data importing and exporting

Data importing and exporting
Data export approach Data cannot be exported: Actions and consequences are visible and exportable through the Google AdWords interface
Data export formats CSV
Data import formats Other
Other data import formats
  • Manual input of target CPA
  • All other data drawn from Google

Data-in-transit protection

Data-in-transit protection
Data protection between buyer and supplier networks Legacy SSL and TLS (under version 1.2)
Data protection within supplier network Legacy SSL and TLS (under version 1.2)

Availability and resilience

Availability and resilience
Guaranteed availability Captivise is available 24/7.
Any interruption to service would be clearly stated to users via the software, with minimum downtime anticipated.
Approach to resilience Available on request
Outage reporting Public Dashboard

Identity and authentication

Identity and authentication
User authentication needed Yes
User authentication Username or password
Access restrictions in management interfaces and support channels Users are split by permission level: Admin, Staff, and Client. Only account administrators can create accounts. Only Client can change TCPA of their own accounts. Staff can only change user information (email, password).
Only end client Google AdWords administrator can approve access to Captivise.
Access restriction testing frequency Never
Management access authentication Username or password

Audit information for users

Audit information for users
Access to user activity audit information Users receive audit information on a regular basis
How long user audit data is stored for User-defined
Access to supplier activity audit information No audit information available
How long system logs are stored for User-defined

Standards and certifications

Standards and certifications
ISO/IEC 27001 certification No
ISO 28000:2007 certification No
CSA STAR certification No
PCI certification No
Other security certifications No

Security governance

Security governance
Named board-level person responsible for service security Yes
Security governance certified No
Security governance approach We have robust security governance policies in place that internally meeting GDPR standards. NDAs can be signed by request.
Our Private Cloud complies with ISO/IEC 27001:2013 certification, SOC 1 Type II (SSAE 16 and ISAE 3401) and SOC 2 Type II international certifications and PCI DSS level 1 certification.
Information security policies and processes The Managing Director oversees all issues and incidents pertaining to data security and breaches. Any breaches or incidents that may occur are reported directly to the MD who will handle as appropriate with notification to ICO, and comms issued to impacted service users.

Operational security

Operational security
Configuration and change management standard Supplier-defined controls
Configuration and change management approach Physical service components are managed by OVH.
Software components and changes and first tested by developers in a development environment before roll out to all users. As service is cloud based, there should be no or minimal impact to users.
Vulnerability management type Conforms to a recognised standard, for example CSA CCM v3.0 or SSAE-16 / ISAE 3402
Vulnerability management approach On-going security reviews happen by development team and MD. Patches, where necessary, can be developed and deployed as required by severity level of threat threat.
Protective monitoring type Undisclosed
Protective monitoring approach OVH servers utilise the OSSEC host intrusion detection system to identify potential compromises. Our SLAs are with OVH.
Incident management type Undisclosed
Incident management approach Users report incidents via phone, email, or web chat.
A ticket is raised on our system which is then escalated to the dev team and marked with level of urgency.
The dev team will then work to resolve, with a specific Account Manager available to provide updates to the user.

Secure development

Secure development
Approach to secure software development best practice Conforms to a recognised standard, but self-assessed

Public sector networks

Public sector networks
Connection to public sector networks No


Price £1 per instance per month
Discount for educational organisations No
Free trial available Yes
Description of free trial Full access is provided for a trial period of 1 month
Link to free trial

Service documents

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