Captivise for Google AdWords Bid Automation
Captivise, is an algorithmic Artificial Intelligence app for managing pay-per-click campaigns.
Captivise adjusts bids to correctly spend the optimal amount for maximum profitability.
Captivise performs mathematical functions autonomously, every day, without the need for human / manual intervention.
Captivise uses profit margins and real-time revenue information to adjust bids daily.
- Uses real-time revenue information to adjust bids daily
- Users can switch Captivise on or off per campaign
- Users can change settings for individual campaigns
- Actively seeks to lower cost-per-conversion
- Acts autonomously without the need for human / manual intervention
- Captivise implements changes faster than manual actions
- No mathematical mistakes when making bid adjustments
- Increased capacity for agencies / teams to focus on growth
- Allows easy and fast scaling of PPC campaigns
|Software add-on or extension||Yes|
|What software services is the service an extension to||Google AdWords|
|Cloud deployment model||Private cloud|
|Service constraints||None that will impact performance/access|
|Email or online ticketing support||Email or online ticketing|
|Support response times||We aim to respond to all queries within 24 hours with the exception of weekends.|
|User can manage status and priority of support tickets||No|
|Phone support availability||9 to 5 (UK time), Monday to Friday|
|Web chat support||No|
|Onsite support||Yes, at extra cost|
Standard users can take advantage of support provided by Drift chat, quick email responses, and support by phone call.
Higher-spend users can have additional, OOH support by the development team.
Face-to-face training can be provided at additional cost depending on user location. Browser-based webinars can be provided at additional cost.
|Support available to third parties||Yes|
Onboarding and offboarding
|Getting started||On-boarding and sales training is provided|
|End-of-contract data extraction||Data remains visible on Google AdWords. No extraction is necessary.|
Following end of/cancellation of contract, account is disabled. Connection between Google AdWords and user Captivise account is automatically severed.
User data remains on database. It can be removed at client request, or it will be removed automatically following the end of appropriate data retention period.
Using the service
|Web browser interface||Yes|
|Application to install||No|
|Designed for use on mobile devices||Yes|
|Differences between the mobile and desktop service||User Experience has been tailored to be compatible with Mobile and Tablet Devices.|
|Description of customisation||As product is in early stages of release, we invite users to request additional functionality that can be built into the software.|
|Independence of resources||Captivise is hosted on an OVH cloud server, which allows us to scale effectively without limit. Capacity is monitored, and additional capacity can be requested without interruption to service should it reach certain thresholds.|
|Service usage metrics||Yes|
|Metrics types||Captivise's purpose is to provide metrics and make adjustments based on data provided by Google AdWords|
|Reporting types||Real-time dashboards|
|Supplier type||Not a reseller|
|Staff security clearance||Staff screening not performed|
|Government security clearance||Up to Baseline Personnel Security Standard (BPSS)|
|Knowledge of data storage and processing locations||Yes|
|Data storage and processing locations||United Kingdom|
|User control over data storage and processing locations||No|
|Datacentre security standards||Managed by a third party|
|Penetration testing frequency||Never|
|Protecting data at rest||Physical access control, complying with SSAE-16 / ISAE 3402|
|Data sanitisation process||Yes|
|Data sanitisation type||Explicit overwriting of storage before reallocation|
|Equipment disposal approach||A third-party destruction service|
Data importing and exporting
|Data export approach||Data cannot be exported: Actions and consequences are visible and exportable through the Google AdWords interface|
|Data export formats||CSV|
|Data import formats||Other|
|Other data import formats||
|Data protection between buyer and supplier networks||Legacy SSL and TLS (under version 1.2)|
|Data protection within supplier network||Legacy SSL and TLS (under version 1.2)|
Availability and resilience
Captivise is available 24/7.
Any interruption to service would be clearly stated to users via the software, with minimum downtime anticipated.
|Approach to resilience||Available on request|
|Outage reporting||Public Dashboard|
Identity and authentication
|User authentication needed||Yes|
|User authentication||Username or password|
|Access restrictions in management interfaces and support channels||
Users are split by permission level: Admin, Staff, and Client. Only account administrators can create accounts. Only Client can change TCPA of their own accounts. Staff can only change user information (email, password).
Only end client Google AdWords administrator can approve access to Captivise.
|Access restriction testing frequency||Never|
|Management access authentication||Username or password|
Audit information for users
|Access to user activity audit information||Users receive audit information on a regular basis|
|How long user audit data is stored for||User-defined|
|Access to supplier activity audit information||No audit information available|
|How long system logs are stored for||User-defined|
Standards and certifications
|ISO/IEC 27001 certification||No|
|ISO 28000:2007 certification||No|
|CSA STAR certification||No|
|Other security certifications||No|
|Named board-level person responsible for service security||Yes|
|Security governance certified||No|
|Security governance approach||
We have robust security governance policies in place that internally meeting GDPR standards. NDAs can be signed by request.
Our Private Cloud complies with ISO/IEC 27001:2013 certification, SOC 1 Type II (SSAE 16 and ISAE 3401) and SOC 2 Type II international certifications and PCI DSS level 1 certification.
|Information security policies and processes||The Managing Director oversees all issues and incidents pertaining to data security and breaches. Any breaches or incidents that may occur are reported directly to the MD who will handle as appropriate with notification to ICO, and comms issued to impacted service users.|
|Configuration and change management standard||Supplier-defined controls|
|Configuration and change management approach||
Physical service components are managed by OVH.
Software components and changes and first tested by developers in a development environment before roll out to all users. As service is cloud based, there should be no or minimal impact to users.
|Vulnerability management type||Conforms to a recognised standard, for example CSA CCM v3.0 or SSAE-16 / ISAE 3402|
|Vulnerability management approach||On-going security reviews happen by development team and MD. Patches, where necessary, can be developed and deployed as required by severity level of threat threat.|
|Protective monitoring type||Undisclosed|
|Protective monitoring approach||OVH servers utilise the OSSEC host intrusion detection system to identify potential compromises. Our SLAs are with OVH.|
|Incident management type||Undisclosed|
|Incident management approach||
Users report incidents via phone, email, or web chat.
A ticket is raised on our system which is then escalated to the dev team and marked with level of urgency.
The dev team will then work to resolve, with a specific Account Manager available to provide updates to the user.
|Approach to secure software development best practice||Conforms to a recognised standard, but self-assessed|
Public sector networks
|Connection to public sector networks||No|
|Price||£1 per instance per month|
|Discount for educational organisations||No|
|Free trial available||Yes|
|Description of free trial||Full access is provided for a trial period of 1 month|
|Link to free trial||https://www.captivise.com/|