GROWTH OPTIMIZATION LTD

Search Engine Optimization and Website User Experience

Growth Optimization offers a full Search Engine Optimization service also known as SEO. Along with SEO we also offer a full website User Experience where we look at all aspects of your website to ensure visitors are fully engaged and generating leads for your business.

Features

  • SEO Strategy
  • Keyword Research
  • Local SEO
  • Technical SEO
  • International Search Engine Optimization
  • Growth Marketing
  • SEO Audits
  • Website User Experience (UX)
  • Wordpress Web Design

Benefits

  • Increase Leads through Website Properties
  • Drive Targeted traffic to your Website
  • Understand your Target Audience
  • Client Persona
  • Customer Persona, understanding customers needs / wants
  • Ensure all landing pages are optimised for customer engagement
  • Avoid Traffic drops when migrating to a new site

Pricing

£750 to £1,000 a unit a day

  • Education pricing available
  • Free trial available

Service documents

Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at tom@seomarketing.co.uk. Tell them what format you need. It will help if you say what assistive technology you use.

Framework

G-Cloud 12

Service ID

8 9 2 0 4 1 1 8 9 9 6 0 8 6 6

Contact

GROWTH OPTIMIZATION LTD Tom Hall-Jones
Telephone: 07539 418676
Email: tom@seomarketing.co.uk

Service scope

Software add-on or extension
No
Cloud deployment model
Hybrid cloud
Service constraints
Whilst we have a great view of your business from the search engines, there will be no service constraints however we would require access to Analytics and or your website should it be required.
System requirements
None

User support

Email or online ticketing support
Email or online ticketing
Support response times
Within 24 Hours
User can manage status and priority of support tickets
No
Phone support
Yes
Phone support availability
9 to 5 (UK time), Monday to Friday
Web chat support
No
Onsite support
Yes, at extra cost
Support levels
Critical: If a supported website has become unusable, gone down or is unavailable.

Serious: A main function of a website has gone down.

Moderate: This is where a main section of the site has gone down but does not have an immediate impact on the website or business.

Minor: This constitutes as anything that may be required changing on a website like content or design.
Support available to third parties
Yes

Onboarding and offboarding

Getting started
Where applicable we will offer training for any tools that our clients have access to.
Service documentation
No
End-of-contract data extraction
We set up a secure FTP for buyers to extract their data as needed.

The FTP is deleted once the data has been transferred, receipt acknowledged and data integrity verified.
End-of-contract process
All information will be provided to the client. All really varies on the services our existing clients use.

Using the service

Web browser interface
Yes
Supported browsers
  • Internet Explorer 7
  • Internet Explorer 8
  • Internet Explorer 9
  • Internet Explorer 10
  • Internet Explorer 11
  • Microsoft Edge
  • Firefox
  • Chrome
  • Safari 9+
  • Opera
Application to install
No
Designed for use on mobile devices
Yes
Differences between the mobile and desktop service
Both Search Engine Optimisation and Wordpress Web design are functions of sites that work both on desktop and mobile devices and require subtle differences for full customer experience.
Service interface
No
API
No
Customisation available
No

Scaling

Independence of resources
We will only take on business where we have capacity to meet demand. We also look at future forecasting.

Analytics

Service usage metrics
Yes
Metrics types
We provide metrics on Traffic to customers site and also Keyword position within search engines
Reporting types
  • Real-time dashboards
  • Reports on request

Resellers

Supplier type
Not a reseller

Staff security

Staff security clearance
Conforms to BS7858:2012
Government security clearance
Up to Baseline Personnel Security Standard (BPSS)

Asset protection

Knowledge of data storage and processing locations
Yes
Data storage and processing locations
  • United Kingdom
  • European Economic Area (EEA)
User control over data storage and processing locations
No
Datacentre security standards
Managed by a third party
Penetration testing frequency
At least once a year
Penetration testing approach
In-house
Protecting data at rest
Encryption of all physical media
Data sanitisation process
Yes
Data sanitisation type
  • Explicit overwriting of storage before reallocation
  • Deleted data can’t be directly accessed
Equipment disposal approach
In-house destruction process

Data importing and exporting

Data export approach
We set up a secure FTP for buyers to extract their data as needed.
The FTP is deleted once the data has been transferred.
Data export formats
CSV
Data import formats
CSV

Data-in-transit protection

Data protection between buyer and supplier networks
  • Private network or public sector network
  • TLS (version 1.2 or above)
Data protection within supplier network
TLS (version 1.2 or above)

Availability and resilience

Guaranteed availability
With the websites we maintain we offer an uptime of 99.9%.
Approach to resilience
Available on request
Outage reporting
Outage alerts are either by email or phone

Identity and authentication

User authentication needed
Yes
User authentication
  • 2-factor authentication
  • Public key authentication (including by TLS client certificate)
  • Username or password
Access restrictions in management interfaces and support channels
User IDs are assigned to individuals, we lock down IP addresses and provide a restricted time limit when it comes to access of data.
Access restriction testing frequency
At least once a year
Management access authentication
  • 2-factor authentication
  • Public key authentication (including by TLS client certificate)
  • Username or password

Audit information for users

Access to user activity audit information
Users contact the support team to get audit information
How long user audit data is stored for
At least 12 months
Access to supplier activity audit information
Users contact the support team to get audit information
How long supplier audit data is stored for
At least 12 months
How long system logs are stored for
At least 12 months

Standards and certifications

ISO/IEC 27001 certification
No
ISO 28000:2007 certification
No
CSA STAR certification
No
PCI certification
No
Other security certifications
No

Security governance

Named board-level person responsible for service security
Yes
Security governance certified
No
Security governance approach
Cross company security audits and reviews
Information security policies and processes
We maintain a written information security policy which is our reference guide for all aspects of the business information security.

Operational security

Configuration and change management standard
Conforms to a recognised standard, for example CSA CCM v3.0 or SSAE-16 / ISAE 3402
Configuration and change management approach
All changes made to our websites are tested prior to deployment. Any change requests are logged.
Vulnerability management type
Undisclosed
Vulnerability management approach
We continually monitor our services and platforms we use like Wordpress for any threat alerts. We also ensure that all software is up to date and deploy and critical updates as soon it has been proven it does not impact systems.
Protective monitoring type
Undisclosed
Protective monitoring approach
Potential Compromises - We set up monitoring services for this.
Response - This depends on the severity of potential issue. If it is severe then we will action immediately. If minor we will ensure that a response or fix is carried out within 48 hours.
Incident management type
Undisclosed
Incident management approach
We have a pre-defined process for common events. Clients can report their issues or incidents via telephone or email.
We will supply a written report of the incident via email with a breakdown of the issue, action taken and any preventative action to be taken.

Secure development

Approach to secure software development best practice
Conforms to a recognised standard, but self-assessed

Public sector networks

Connection to public sector networks
No

Pricing

Price
£750 to £1,000 a unit a day
Discount for educational organisations
Yes
Free trial available
Yes
Description of free trial
At Growth Optimization we offer free SEO audits of any website and provide advice on our findings. This also allows us to fully understand of the work involved.

Service documents

Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at tom@seomarketing.co.uk. Tell them what format you need. It will help if you say what assistive technology you use.