You Say Tomato

Safety critical cloud communications

Our unique safety critical Cloud communications service analyses all aspects of your organisation’s culture and communications to support the transition to your chosen Cloud, agile, or SAFe service(s). We have over two decades of experience working in safety critical operations including commercial aviation and counter terrorism.


  • Communications review and analysis using methods from anthropology and ethnography
  • Focus on safety critical communication and miscommunication
  • Focus on critical front line operations migrating to Cloud services
  • Operations and target operating models assessed
  • Anthropologists observe and interact to understand your organisation's interactional culture
  • Organisational and team cultures are identified and characterised
  • Advice on communications and organisational practices are provided
  • Consistency of tone, message and interaction on Cloud services assured
  • Human factors assessment
  • Objective, practical analysis grounded in anthropology, linguistics, and ethnography


  • Transition to Cloud, agile or SAFe service implementation smoothed
  • Clashes between values and/or assumptions are identified
  • Communications blockers to Cloud, agile or SAFe services implementation identified
  • Assurance of Cloud, agile or SAFe mediated safety critical communications
  • Cultural clashes between teams (e.g. IT, digital, policy, commercial) identified
  • Value of Cloud, agile or SAFe maximised through consistent messaging
  • Communications blockers to Cloud, agile or SAFe implementation identified


£350 to £2,500 a person a day

Service documents


G-Cloud 12

Service ID

8 6 6 8 5 3 6 5 0 9 3 0 2 3 5


You Say Tomato Ren Reynolds
Telephone: 02032862488


Planning service
How the planning service works
Our unique safety critical communications service supports any organisation with safety critical operations that are using or migrating to Cloud, agile or SAFe. The service identifies and analyses issues in operations and communications that may be impacted by the introduction of cloud technology, agile or SAFe methods or principles. Our safety critical Cloud communications service ensures that communications and other human factors are included in the change management, project management and programme management cycles.

Our safety critical communications service diagnoses communications issues within and between teams and stakeholders. We can help all stages of projects following GDS Service Standard or DDaT Functional Standard principles, e.g. agile and lean, including inception, pre-discovery, discovery, alpha, beta and live phases (and their assessments). This important and unique service is of particular benefit where both agile and Cloud are a new to an organisation or a team within the organisation, or where the organisation operates to a strict hierarchy. The service can also support the planning of external communications around a Cloud, agile or SAFe implementation and the communications and functions for which Cloud services such as SaaS are intended to be used. The service can also support the planning of human factors considerations.
Planning service works with specific services


Training service provided
How the training service works
How the training service works: We work with you to provide mentoring, coaching, and knowledge and skills transfer to senior management, individual teams, and wider stakeholders (where appropriate). Training can be provided in the use of Cloud, agile, SAFe and/or social media SaaS tools. Training typically includes:
- Acquire a basic user knowledge of the service
- Acquire confidence in using the service to project professional and company identity
- Understand the basic online grammar of the service
- Know the basic rules of online writing
- Develop an authentic online identity
- Understand how to spot and respond (or not) to trolls
Training is tied to specific services

Setup and migration

Setup or migration service available
How the setup or migration service works
We work with you to analyse operations and communications issues that may be impacted by the introduction of cloud technology, agile methods or user-centred design principles. We advise on measures that can be taken before, during and after transition that will aid safety critical operations and communications.

This service is applicable to blue light, military, border, aviation, regulatory, fire and rescue, and any other service that has operations and communications that are directly or indirectly safety critical. This service also supports business continuity operations and communications in a Cloud, agile or SAFe environment.

The service employs proven tools and techniques from anthropology, organisational ethnography, and socio-linguistics to deliver a rigorous analysis of an organisation’s communication (both written and oral) and culture styles.

This unique service is invaluable in programme, project and change management or where two or more groups (including stakeholder groups) need to work together to deliver and maximise the benefits of Cloud, agile or SAFe. Our service also facilitates the inclusion of human factors analysis into the Cloud, agile or SAFe transition.

In addition to internal communications this service can ensure that there is consistency of message and tone in your Cloud, agile or SAFe service content.
Setup or migration service is for specific cloud services

Quality assurance and performance testing

Quality assurance and performance testing service

Security testing

Security services

Ongoing support

Ongoing support service

Service scope

Service constraints
No technical constraints apply to this service.

User support

Email or online ticketing support
Phone support
Phone support availability
9 to 5 (UK time), Monday to Friday
Web chat support
Support levels
We respond to queries relating to these services during working hours.


Supplier type
Not a reseller

Staff security

Staff security clearance
Staff screening not performed
Government security clearance
Up to Security Clearance (SC)


£350 to £2,500 a person a day
Discount for educational organisations

Service documents