Influencer Marketing Software Platform

Onalytica provides a platform which allows for Identification, Validation, Mapping, Management, Activation and Measurement of social media influencers.


  • Real-time influencer insights feed
  • Influencer network maps
  • Alerts & notifications
  • Influencer measurement charts
  • Content matching feature
  • Influencer search tool


  • Save time understanding influencers
  • Automate influencer outreach process
  • Automate influencer validation
  • Save time on influencer outreach
  • Allow cross team approach to influencer marketing


£18000 to £200000 per unit per year

Service documents


G-Cloud 11

Service ID

8 4 1 5 3 8 0 1 0 9 5 0 3 8 3



Tom Ward



Service scope

Software add-on or extension
Cloud deployment model
Public cloud
Service constraints
System requirements
Latest version of common browsers e.g Chrome, Edge.

User support

Email or online ticketing support
Email or online ticketing
Support response times
We manage requests via Intercom and respond to requests within 2 hours during office hours as standard.
User can manage status and priority of support tickets
Phone support
Phone support availability
9 to 5 (UK time), Monday to Friday
Web chat support
Web chat
Web chat support availability
9 to 5 (UK time), Monday to Friday
Web chat support accessibility standard
WCAG 2.1 AA or EN 301 549
Web chat accessibility testing
We haven't done any testing with assistive technology users. We use Intercom's web chat facility which has been tested by Intercom.
Onsite support
Yes, at extra cost
Support levels
We provide support customising the service for clients (e.g. influencer tagging, topic search string writing and building dashboards). Technical support is not provided as all services are accessible through the browser.
Support available to third parties

Onboarding and offboarding

Getting started
We provide online training to new users as well as ongoing training sessions if needed. This is uncapped.
Service documentation
Documentation formats
End-of-contract data extraction
Lists and reports can be exported directly from the app in csv format.
End-of-contract process
Users can extract reports and lists from the app themselves. If they require us to export lists and/or reports for them we reserve the right to charge for this if the request is for a large number of lists and custom reports.

Using the service

Web browser interface
Supported browsers
  • Internet Explorer 7
  • Internet Explorer 8
  • Internet Explorer 9
  • Internet Explorer 10
  • Internet Explorer 11
  • Microsoft Edge
  • Firefox
  • Chrome
  • Safari 9+
  • Opera
Application to install
Designed for use on mobile devices
Service interface
Customisation available


Independence of resources
We regularly conduct performance tests to ensure that the performance and reliability of our app is not affected by spikes in usage from users. We have mechanisms in place to scale the resources allocated to our app to ensure optimal performance for all clients.


Service usage metrics
Metrics types
We track user sessions, unique user sessions, and which sections of our app are used and the journey between sections of our app.
Reporting types
Reports on request


Supplier type
Not a reseller

Staff security

Staff security clearance
Staff screening not performed
Government security clearance

Asset protection

Knowledge of data storage and processing locations
Data storage and processing locations
European Economic Area (EEA)
User control over data storage and processing locations
Datacentre security standards
Supplier-defined controls
Penetration testing frequency
Less than once a year
Penetration testing approach
Protecting data at rest
Other data at rest protection approach
AWS IAM roles for senior engineering personal (2FA enabled)
Data sanitisation process
Data sanitisation type
Deleted data can’t be directly accessed
Equipment disposal approach
In-house destruction process

Data importing and exporting

Data export approach
Users can export data via .csv download.
Data export formats
Data import formats
  • CSV
  • Other
Other data import formats

Data-in-transit protection

Data protection between buyer and supplier networks
Legacy SSL and TLS (under version 1.2)
Data protection within supplier network
Other protection within supplier network
Amazon (ACL) Access Control List, Segmented networks

Availability and resilience

Guaranteed availability
99.95% uptime
Pro rata refund for downtime period.
Approach to resilience
All services under Onalytica's control are architected for redundancy. AWS adds it's own layer of underpinning redundancy.
Outage reporting
Email alerts.
Status page for planned maintenance.

Identity and authentication

User authentication needed
User authentication
Username or password
Access restrictions in management interfaces and support channels
Our management interface for our web application is deployed as a standalone application restricted to internal staff.
Our management interface to our cloud supplier (AWS) is protected by 2FA and tiered access to our engineering staff on a least privilege basis.
Support channels are managed by a third party (Intercom).
Access restriction testing frequency
Less than once a year
Management access authentication
  • 2-factor authentication
  • Dedicated link (for example VPN)
  • Username or password

Audit information for users

Access to user activity audit information
No audit information available
Access to supplier activity audit information
No audit information available
How long system logs are stored for
Between 1 month and 6 months

Standards and certifications

ISO/IEC 27001 certification
ISO 28000:2007 certification
CSA STAR certification
PCI certification
Other security certifications

Security governance

Named board-level person responsible for service security
Security governance certified
Security governance approach
Follow National Cyber Security Centre guidance.
Information security policies and processes
Development practices stipulate all data must be segregated between clients, encrypted in transit, and internal and external API's authenticated.
Access control to data services follow the principal of least privilege.
All connection data and API key's are managed and accessed via an encrypted store.
Mandatory code reviews ensure guidance is followed and implemented correctly.

Operational security

Configuration and change management standard
Supplier-defined controls
Configuration and change management approach
Our AWS infrastructure is defined as code and all changes are tracked and reviewed in line with security guidelines in our source control system.
Vulnerability management type
Vulnerability management approach
Our services are for the most part managed by the AWS platforms- patches are applied automatically.
Where services are under our own control and not automatically patched by AWS we subscribe to the support feeds of the suppliers of our components and apply patches when recommended/advised.
Protective monitoring type
Protective monitoring approach
Our cloud provider (AWS) manages all protective monitoring of our internal (VPC) networks on our behalf.
For our own web facing services all requests are logged and we frequently check our logs suspicious activity.
We do not have dedicated monitoring / devops resource so incident response is next working day.
Incident management type
Incident management approach
Any application incidents are tracked through our support ticketing system.
Users may report incidents either in-app (Intercom) or via email to our customer team.
We do not yet have an incident reporting procedure in place.

Secure development

Approach to secure software development best practice
Supplier-defined process

Public sector networks

Connection to public sector networks


£18000 to £200000 per unit per year
Discount for educational organisations
Free trial available

Service documents

Return to top ↑