Paragon Customer Communications (London) Ltd
Data & Content
We continuously improve and optimise existing digital real estate through data-driven insight. We drive decision making through the sophisticated use of tracking, tagging and analytic tools to increase market share, revenue and customer acquisition.
We also integrate marketing, sales and business intelligence to create dashboards with real time performance monitoring.
- KPI framework creation and implementation
- Management reporting specification and set up
- Continuous improvement
- Audience segmentation
- Data audit
- Analytics 'Deep Dive'
- Content strategy
- Content production & author experience consultancy
- Content governance
- Search audit and optimisation programme
- setting of KPIs and other metrics for site analysis
- automated dashboard reporting
- measured changes driven by data, research, and user feedback
- identification and volume measurement of audiences based on data
- review data collection; accuracy, security, compliance, control of PII
- analysis to answer questions / research site area or functionality
- understanding of what to say and how to present it
- a better understanding of CMS and capabilities
- SEO optimised content created specifically for a digital audience
- primary ranking factors and content for sites to link