Content design

Scroll’s content designers develop user-centred content in plain English. We work on all types of content, however complex. Starting with user needs, we design content that meets these needs, validating it against analytics and user research. We provide content design for digital services, intranets and website transition and transformation projects.


  • Clear, accessible content that meets user needs
  • Analysis and development of user needs, stories and profiles
  • Applying the Digital Service Standard to content for services
  • Translating user research and data into user-centred content and services
  • Managing stakeholder relationships and advocating for content
  • Pair-writing with subject matter experts, raising awareness of user-focused content
  • Content audits and content plans based on user needs
  • Using data to shape content: evidence informs planning and reviewing
  • We use agile methodologies to develop, test and iterate quickly
  • We train in-house staff in agile methods and GOV.UK style


  • Quality and efficiency: Scroll has 15 years’ experience in government
  • Our content experts fit easily into agile, multidisciplinary teams
  • Content is our core business - not an add-on
  • Quality-assured content builds trust in your organisation
  • We expand and contract our teams to meet your needs
  • Skilled stakeholder management means smoother projects and deadlines met
  • Expertise in applying the GDS design principles and running 2i
  • Collaborative approach builds stakeholder relationships and ensures knowledge transfer
  • Network of 250+ trained, trained, tested and trusted content designers
  • We also offer localisation, content audits, stakeholder and transition management


£385 to £675 per person per day

  • Education pricing available

Service documents

G-Cloud 11



Hetty Meyric Hughes



Planning service Yes
How the planning service works Scroll advises clients on how best to prepare for their transition to cloud or adoption of new software: optimising content, creating efficiencies, and avoiding costly delays and pitfalls.
We work collaboratively, building stakeholder engagement, advocating for content, and planning for the migration and content creation that will follow. We design practical, lean governance processes for business and provide a comprehensive knowledge transfer so that you can run your project autonomously.
Planning service works with specific services No


Training service provided Yes
How the training service works We provide content training and mentoring. This includes bespoke and public courses on content strategy, content design, content governance and all aspects of agile content production. Our courses are accredited by the CPD Certification Service.
Training is tied to specific services No

Setup and migration

Setup and migration
Setup or migration service available Yes
How the setup or migration service works Scroll has planned and executed large-scale migrations for government departments. We redesigned content for the flagship GOV.UK launch, merging dozens of websites into a single architecture and recrafting content to fit user needs and the new site design. We can provide expertise at various stages: strategy and technical input, IA - and a team of migration editors and content designers later. We also train staff in using their new technology and writing for it.
Setup or migration service is for specific cloud services No

Quality assurance and performance testing

Quality assurance and performance testing
Quality assurance and performance testing service Yes
How the quality assurance and performance testing works Scroll has extensive experience in QA processes for cloud content and can design and manage processes for customers, or supply specialists to run QA to GOV.UK style. We are also experienced in the performance testing of digital content, monitoring usage metrics and other data to improve and iterate content continually. Scroll prides itself on the quality of its content services, and we have a member of the team dedicated to developing and maintaining quality standards.

Security testing

Security testing
Security services No

Ongoing support

Ongoing support
Ongoing support service No

Service scope

Service scope
Service constraints No.

User support

User support
Email or online ticketing support Email or online ticketing
Support response times The same working day if received at noon; by 10:00 the next working day otherwise.

By 10:00 on the Monday morning for requests received over the weekend.

We also have a support ticketing system available.
User can manage status and priority of support tickets Yes
Online ticketing support accessibility WCAG 2.1 AAA
Phone support Yes
Phone support availability 9 to 5 (UK time), Monday to Friday
Web chat support Web chat
Web chat support availability 9 to 5 (UK time), Monday to Friday
Web chat support accessibility standard WCAG 2.1 AAA
Web chat accessibility testing We've not yet had the call for it but would welcome the opportunity, in order to test and refine our testing approach.
Support levels There is an out of hours phone support service 24/7 for emergencies.
We use web chat during normal working hours and also set up Slack channels and Trello boards for clients, as well as using any other collaborative apps you find helpful.
There is no additional cost for this level of support.


Supplier type Not a reseller

Staff security

Staff security
Staff security clearance Other security clearance
Government security clearance Up to Security Clearance (SC)


Price £385 to £675 per person per day
Discount for educational organisations Yes

Service documents

pdf document: Pricing document pdf document: Skills Framework for the Information Age rate card pdf document: Service definition document pdf document: Terms and conditions pdf document: Modern Slavery statement
Service documents
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