Black Swan Data

Black Swan Data Ltd

We use data to solve problems for our clients, our software solutions analyse public and private data to anticipate changes in consumer behaviour and predict what customers will want. Our ‘Applied Prediction’ combines human intelligence, technology, computational analysis and data to create activations that transform how our clients do business.


  • Connecting Data
  • Predictive Analytics
  • Marketing Activations
  • Supply chain forecasting and efficiency
  • Integrations with legacy systems
  • Heavy lift technology solutions for industry
  • AI lead natural language processing
  • Sentiment Topic and Trend Analysis
  • Data Enrichments
  • Data Science


  • Performance Improvements
  • Real time Econometric Modelling
  • Demand Forecasting
  • Supply chain efficiency
  • Consumer Insight
  • Pre-testing product innovation
  • Long term trend analysis
  • Key influencer identification and engagement
  • Creative performance analytics


£5000 to £25000 per licence per month

Service documents

G-Cloud 9


Black Swan Data

Mark Bainbridge


Service scope

Service scope
Service constraints Restricted by terms and conditions of 3rd parties that we work with. i.e. We are unable to pass over raw tweets from Twitter as licensing sits with us. But we mitigate by supporting direct licensing.
System requirements
  • No specific licences are required
  • Enterprise licences for full access to external software

User support

User support
Email or online ticketing support Yes, at extra cost
Support response times We have a first line support through dedicated account staff to respond within the working day of the support request ideally sooner
User can manage status and priority of support tickets Yes
Online ticketing support accessibility None or don’t know
Phone support Yes
Phone support availability 9 to 5 (UK time), Monday to Friday
Web chat support No
Onsite support Yes, at extra cost
Support levels 1st line support based Hungary (UK working hour) 24/7 support in place by Q3 2017. Service support is modelled to user requirements and quoted bespoke. Bureau support model.
Support available to third parties Yes

Onboarding and offboarding

Onboarding and offboarding
Getting started Through documentation and end user engagement/training sessions
Service documentation Yes
Documentation formats
  • PDF
  • Other
Other documentation formats Microsoft Word
End-of-contract data extraction Through dedicated support from Black Swan Support Team and Engineering
End-of-contract process We provide on off-boarding/wind down service and audit

Using the service

Using the service
Web browser interface Yes
Using the web interface The web interface is configured to the client requirement although this is normally a managed service. There is an admin app restricted by roles to set up the web interface. restrictions are configurable for custom roles - set up by Black Swan.
Web interface accessibility standard None or don’t know
How the web interface is accessible Accessed through latest browser stack with full HTML 5 support. Including Microsoft Edge, Google Chrome, Safari, Firefox and IE11.
Web interface accessibility testing Automated testing carried out through use of Selenium portable software testing framework for web apps, click and verification testing.
What users can and can't do using the API NEST Platform - send and receive data to process, or download data that has been processed
API automation tools
  • Chef
  • Puppet
API documentation Yes
API documentation formats
  • HTML
  • Other
Command line interface Yes
Command line interface compatibility
  • Linux or Unix
  • Windows
  • MacOS
Using the command line interface Applications accesssed through web browsers, NEST is accessible via APIs


Scaling available Yes
Scaling type Manual
Independence of resources We ensure our primary resources are dedicated but our secondary resources are bureau based to create flexibility without limitations
Usage notifications Yes
Usage reporting Email


Infrastructure or application metrics Yes
Metrics types
  • Network
  • Number of active instances
Reporting types
  • Real-time dashboards
  • Regular reports
  • Reports on request


Supplier type Not a reseller

Staff security

Staff security
Staff security clearance Other security clearance
Government security clearance Up to Developed Vetting (DV)

Asset protection

Asset protection
Knowledge of data storage and processing locations Yes
Data storage and processing locations United Kingdom
User control over data storage and processing locations Yes
Datacentre security standards Managed by a third party
Penetration testing frequency At least once a year
Penetration testing approach Another external penetration testing organisation
Protecting data at rest Physical access control, complying with another standard
Data sanitisation process No
Equipment disposal approach In-house destruction process

Backup and recovery

Backup and recovery
Backup and recovery Yes
What’s backed up
  • All virtual machines are scripted through Puppet
  • Deployments automated and containerised with Docker
  • DB backups at regular intervals dependent on data source
  • Access to historical backfill from data source suppliers
Backup controls This is a managed service conducted by Black Swan. Based on the defined service backups listed.
Datacentre setup Multiple datacentres with disaster recovery
Scheduling backups Users contact the support team to schedule backups
Backup recovery Users contact the support team

Data-in-transit protection

Data-in-transit protection
Data protection between buyer and supplier networks
  • TLS (version 1.2 or above)
  • IPsec or TLS VPN gateway
  • Bonded fibre optic connections
  • Legacy SSL and TLS (under version 1.2)
Data protection within supplier network TLS (version 1.2 or above)

Availability and resilience

Availability and resilience
Guaranteed availability 98%
Approach to resilience Micro-Service architecture which is horizontally scalable at all levels
Outage reporting Custom alerting built around all systems

Identity and authentication

Identity and authentication
User authentication Other
Other user authentication Integrated Single-Sign On
Access restrictions in management interfaces and support channels Role based authorization built into the platform only allowing authenticated user to access what is applicable to their roles
Access restriction testing frequency At least once a year
Management access authentication Other
Devices users manage the service through Any device but through a bastion host (a bastion host is a server that provides access to a private network from an external network such as the internet)

Audit information for users

Audit information for users
Access to user activity audit information Users contact the support team to get audit information
How long user audit data is stored for At least 12 months
Access to supplier activity audit information Users contact the support team to get audit information
How long supplier audit data is stored for At least 12 months
How long system logs are stored for At least 12 months

Standards and certifications

Standards and certifications
ISO/IEC 27001 certification No
ISO 28000:2007 certification No
CSA STAR certification No
PCI certification No
Other security accreditations No

Security governance

Security governance
Named board-level person responsible for service security Yes
Security governance accreditation No
Security governance approach In process of defining data governance policy.
Information security policies and processes In house security policies enshrined within our business structure. Policies available on request.

Operational security

Operational security
Configuration and change management standard Supplier-defined controls
Configuration and change management approach Code is developed and managed through GIT workflow and is deployed and tested through continuous integration and continuous deployment. Quality and security of code is verified through continuous integration process. All applications are stored with version history in Black Swan hosted Docker application repository.
Vulnerability management type Undisclosed
Vulnerability management approach Black Swan has defined policy around managing external threats to infrastructure this requires regular pen testing to take place. Infrastructure servers have patches applied routinely every 3 months. Should we experience a threat we apply patches within 24 hours. We stay tuned to key industry and news sources and monitor unusual activity levels and platform usage.
Protective monitoring type Supplier-defined controls
Protective monitoring approach We monitor centralised logs and use IDS (currently FirePower on Cisco NG devices) to identify potential compromises.

Response depends on individual situation.

Any potential compromise is investigated immediately and a decision is made on what further action, if any, is required.
Incident management type Undisclosed
Incident management approach Yes we have pre defined common working practices to handle common incidence types such as high traffic volumes or memory issues. We have a defined incident report template, showing times and causes of events and action taken, resolution and future mitigations. Supplied to clients affected by the incident by email.

Secure development

Secure development
Approach to secure software development best practice Conforms to a recognised standard, but self-assessed

Separation between users

Separation between users
Virtualisation technology used to keep applications and users sharing the same infrastructure apart No

Energy efficiency

Energy efficiency
Energy-efficient datacentres Yes


Price £5000 to £25000 per licence per month
Discount for educational organisations No
Free trial available Yes
Description of free trial Same as full service but for a limited trial period (also depends on client)
Link to free trial


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Service definition document View uploaded document
Terms and conditions document View uploaded document
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