Content strategy

Scroll provides planning, analysis, recommendations and implementation for multi-channel digital projects to meet communication and marketing goals. We create content strategy to bridge web, email, mobile, social and traditional communication channels, creating an integrated delivery of services. This enables content to play its part in the wider service design model.


  • Alignment of internal teams (IT, development, research, advocacy) through collaboration
  • Coordinated execution and delivery of organisational goals
  • Strategic management of all digital content assets across all platforms
  • Consistent strategy across desktop, mobile, tablet, email and print campaigns
  • Strategy from discovery through to BAU using analytics and measurement
  • Advocating for the user and managing complex stakeholder relationships
  • Developing standards for policies and procedures for all delivery channels
  • Contributing to thought leadership around engagement practices, measures and processes
  • Increasing findability, traffic and engagement to improve content effectiveness
  • Advice on social media, email campaign and digital best practices


  • Aligns execution of content with digital strategic initiatives
  • Keeps digital standards and policies current with industry standard
  • Increases performance of digital content and fulfilment of organisational goals
  • Embeds content and user needs in organisation's overall business strategy
  • Raises the profile of content and customers’ understanding of it
  • Combines technical understanding with content vision to help transform services
  • A digital programme of activities, eg annual and periodic notifications
  • Legacy of skills and capabilities remains with your team
  • Improved efficiencies and increased user satisfaction and adoption
  • Applying GDS design principles to digital services content and strategy


£495 to £875 per person per day

  • Education pricing available

Service documents

G-Cloud 11



Hetty Meyric Hughes



Planning service Yes
How the planning service works Scroll advises clients on how best to prepare for their transition to cloud or adoption of new software: optimising content, creating efficiencies, and avoiding costly delays and pitfalls.
We work collaboratively, building stakeholder engagement, advocating for content, and planning for the migration and content creation that will follow. We design practical, lean governance processes for business and provide a comprehensive knowledge transfer so that you can run your project autonomously.
Planning service works with specific services No


Training service provided Yes
How the training service works We provide content training and mentoring. This includes bespoke and public courses on content strategy, content design, content governance and all aspects of agile content production. Our courses are accredited by the CPD Certification Service.
Training is tied to specific services No

Setup and migration

Setup and migration
Setup or migration service available Yes
How the setup or migration service works Scroll has planned and executed large-scale migrations for government departments. We redesigned content for the flagship GOV.UK launch, merging dozens of websites into a single architecture and recrafting content to fit user needs and the new site design. We can provide expertise at various stages: strategy and technical input, IA - and a team of migration editors and content designers later. We also train staff in using their new technology and writing for it.
Setup or migration service is for specific cloud services No

Quality assurance and performance testing

Quality assurance and performance testing
Quality assurance and performance testing service Yes
How the quality assurance and performance testing works Scroll has extensive experience in QA processes for cloud content and can design and manage processes for customers, or supply specialists to run QA to GOV.UK style. We are also experienced in the performance testing of digital content, monitoring usage metrics and other data to improve and iterate content continually. Scroll prides itself on the quality of its content services, and we have a member of the team dedicated to developing and maintaining quality standards.

Security testing

Security testing
Security services No

Ongoing support

Ongoing support
Ongoing support service No

Service scope

Service scope
Service constraints No.

User support

User support
Email or online ticketing support Email or online ticketing
Support response times The same working day if received at noon; by 10:00 the next working day otherwise.

By 10:00 on the Monday morning for requests received over the weekend.

We also have a support ticketing system available.
User can manage status and priority of support tickets Yes
Online ticketing support accessibility WCAG 2.1 AAA
Phone support Yes
Phone support availability 9 to 5 (UK time), Monday to Friday
Web chat support Web chat
Web chat support availability 9 to 5 (UK time), Monday to Friday
Web chat support accessibility standard WCAG 2.1 AAA
Web chat accessibility testing We've not yet had the call for it but would welcome the opportunity, in order to test and refine our testing approach.
Support levels There is an out of hours phone support service 24/7 for emergencies.
We use web chat during normal working hours and also set up Slack channels and Trello boards for clients, as well as using any other collaborative apps you find helpful.
There is no additional cost for this level of support.


Supplier type Not a reseller

Staff security

Staff security
Staff security clearance Other security clearance
Government security clearance Up to Security Clearance (SC)


Price £495 to £875 per person per day
Discount for educational organisations Yes

Service documents

pdf document: Pricing document pdf document: Skills Framework for the Information Age rate card pdf document: Service definition document pdf document: Terms and conditions pdf document: Modern Slavery statement
Service documents
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