Highly.Digital

Digital Marketing

Highly Digital offers a full range of digital marketing services including consultancy and training. We combine strategy with implementation to provide value for money digital marketing campaigns. Our campaigns connect your products and services to your chosen audience. We believe in knowledge transfer and work with organisations to upskill staff.

Features

  • Develop and Implement Digital Marketing Strategy
  • Setting and delivering digital marketing goals
  • Researching your target audience and developing personas
  • Campaign direction / management
  • Content Planning
  • Data Analysis and Reporting
  • Website and Social Media Audits
  • Provide Content Design Advice
  • Stakeholder workshops and engagement
  • Develop digital marketing policies and procedures

Benefits

  • Provides a digital strategy and roadmap
  • Integrates with existing Communications and Engagement Strategies
  • Embeds digital marketing as a key communications channel
  • Promotes digital skills within your organisation
  • Increases adoption of digital services with branded marketing campaigns
  • Establishes digital marketing reporting and evaluation practices
  • Approach can also apply to internal communications
  • A cost-effective way of reaching new audiences
  • Can identify problems with existing marketing channels
  • Fully flexible service tailored to your needs

Pricing

£550 a unit a day

  • Education pricing available

Service documents

Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at emma@highly.digital. Tell them what format you need. It will help if you say what assistive technology you use.

Framework

G-Cloud 12

Service ID

6 9 3 9 8 7 7 7 6 2 2 4 8 2 1

Contact

Highly.Digital Emma Taylor
Telephone: 07917107402
Email: emma@highly.digital

Planning

Planning service
Yes
How the planning service works
Highly Digital will produce a digital marketing plan to meet your communication and marketing goals. This plan will include: a situational analysis; establish goals and objectives; identify who your target audience is; outline content strategy; describe tactics to be used; and state how your marketing activities will be measured against metrics.
Planning service works with specific services
No

Training

Training service provided
Yes
How the training service works
Highly Digital provides a range of digital marketing training which can be tailored to meet your needs. As organisations are increasingly relying on digital marketing to meet their communications goals we believe that knowledge transfer is more relevant than ever. We offer bespoke training to help solve your specific training needs.

Our training falls into two main categories: Social Media; and Content Marketing.

Social Media.
- The Basics: Getting started with social media.
- Which social networks should you be using? How to find which social networks your target audience is using.
- Strategic Content Planning: learn how to create a month’s worth of content in only a few days.
- Content Creation: Learn how to create engaging content your followers will love.
- Reporting and Evaluation: learn how to create measurable goals and how to evaluate and report.

Content Marketing.
- Introduction to Content Marketing: Learn how content marketing ties all your digital marketing activities together.
- How to create a persona.
- Develop your ‘Customer Value Journey’.
- What types of content should you be creating? How to increase awareness and engagement.
- Reporting and Evaluation: learn how to create measurable goals and how to evaluate and report.
Training is tied to specific services
No

Setup and migration

Setup or migration service available
No

Quality assurance and performance testing

Quality assurance and performance testing service
Yes
How the quality assurance and performance testing works
When promoting your brand, product or service it is very important to maintain quality. This is why Highly Digital will ensure all content passes quality assurance checks before publishing. These will be agreed upfront with you to ensure the content meets your standards. Monitoring, evaluation and testing are a key digital marketing service that Highly Digital provides. We want to make sure that your content has the desired impact and we manage this through monitoring, evaluating and testing content that is published.

Security testing

Security services
No

Ongoing support

Ongoing support service
Yes
Types of service supported
Hosting or software provided by a third-party organisation
How the support service works
Highly Digital will provide ongoing digital marketing support as required by your organisation. We provide support for all the major social networks and digital advertising platforms. We can fulfil any level of service provision depending on the nature of the campaign. We provide a social media management service which can assume various levels of support. We can provide all your social media services, or we can support your team. We also provide content marketing services and can support your organisation in the delivery of various content types ranging from copywriting, images/graphics to video.
We provide a digital advertising service and can support your organisation in the management of paid ads on social networks, display and search.

Service scope

Service constraints
Ongoing support is provided remotely.

User support

Email or online ticketing support
Yes, at extra cost
Support response times
6 Hours, Monday to Friday
User can manage status and priority of support tickets
No
Phone support
Yes
Phone support availability
9 to 5 (UK time), Monday to Friday
Web chat support
No
Support levels
Specific support levels will be agreed based on your requirements. Otherwise basic support and account management in provided by phone and email.

Resellers

Supplier type
Not a reseller

Staff security

Staff security clearance
Other security clearance
Government security clearance
Up to Security Clearance (SC)

Pricing

Price
£550 a unit a day
Discount for educational organisations
Yes

Service documents

Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at emma@highly.digital. Tell them what format you need. It will help if you say what assistive technology you use.