Merkle

Google Optimize 360

Google Optimize 360 is a hosted, SaaS is a website testing and personalisation platform which is used to test variations of a site in order to improve conversions and customer experience.

Features

  • A/B, multivariate, redirect tests
  • Personalisation experiences
  • Google Analytics audience targeting
  • Simple WYSIWYG editor
  • Bayesian statistics reporting methods

Benefits

  • Quick and easy to build and test different webpage variations
  • Native integration with Google Analytics
  • HTML, CSS and JavaScript code editor to experiment  advanced changes
  • Deliver better, more personalised experiences to specific user segments
  • Understand how bespoke website changes impacts user behaviour

Pricing

£39600 to £180000 per licence per year

Service documents

Framework

G-Cloud 11

Service ID

6 7 9 8 1 7 2 9 2 8 8 4 4 3 5

Contact

Merkle

Richard Eccles

033 0060 3057

reccles@merkleinc.com

Service scope

Software add-on or extension
No
Cloud deployment model
Public cloud
Service constraints
N/A
System requirements
Web based browser

User support

Email or online ticketing support
Email or online ticketing
Support response times
Within 1 hour, 09:00 - 17:00 weekdays.
User can manage status and priority of support tickets
No
Phone support
Yes
Phone support availability
9 to 5 (UK time), Monday to Friday
Web chat support
No
Onsite support
Onsite support
Support levels
We provide technical support to implement, integrate and configure the platform and experiments. We also provide support to analyse and generate insights and experiment ideas from multiple data sources including web analytics, qualitative tools, UX tools, etc.
Support available to third parties
Yes

Onboarding and offboarding

Getting started
We provide full implementation assistance and technical and/or strategic training.
Service documentation
Yes
Documentation formats
PDF
End-of-contract data extraction
There is no data to extract from Optimize itself, this is done via the enabling product - Google Analytics (360).
End-of-contract process
The ramifications of downgrading the Google Optimize service level from 360 to Standard are detailed here: https://support.google.com/marketingplatform/answer/7105328?hl=en

Using the service

Web browser interface
Yes
Supported browsers
Chrome
Application to install
No
Designed for use on mobile devices
No
Service interface
Yes
Description of service interface
The Optimize 360 service interface allows users to set up, configure and start/stop experiments. Additionally, it provides graphical and tabular reports that enable users to monitor and analyse the results of their experiments. The service interface also allows users to control account settings. The interface is based on Material Design principles.
Accessibility standards
None or don’t know
Description of accessibility
N/A
Accessibility testing
None.
API
Yes
What users can and can't do using the API
The Optimize JavaScript API allows users to use JavaScript code to make changes to variants by utilizing call-back functions.

The Optimize server-side API uses the Google Analytics Measurement Protocol to measure experiences that are served.
API documentation
Yes
API documentation formats
HTML
API sandbox or test environment
No
Customisation available
Yes
Description of customisation
The interface provides users with the ability to configure measurement, objectives, targeting, and traffic allocation.

Scaling

Independence of resources
It is hosted on Google's global network of datacentres with outstanding scalability.

Analytics

Service usage metrics
No

Resellers

Supplier type
Reseller providing extra features and support
Organisation whose services are being resold
Google

Staff security

Staff security clearance
Conforms to BS7858:2012
Government security clearance
Up to Baseline Personnel Security Standard (BPSS)

Asset protection

Knowledge of data storage and processing locations
Yes
Data storage and processing locations
  • United Kingdom
  • European Economic Area (EEA)
  • EU-US Privacy Shield agreement locations
  • Other locations
User control over data storage and processing locations
No
Datacentre security standards
Supplier-defined controls
Penetration testing frequency
Never
Protecting data at rest
Encryption of all physical media
Data sanitisation process
No
Equipment disposal approach
Complying with a recognised standard, for example CSA CCM v.30, CAS (Sanitisation) or ISO/IEC 27001

Data importing and exporting

Data export approach
Via APIs in the enabling product - Google Analytics (360).
Data export formats
  • CSV
  • Other
Other data export formats
JSON
Data import formats
Other
Other data import formats
CSV via enabling product - Google Analytics (360)

Data-in-transit protection

Data protection between buyer and supplier networks
Other
Other protection between networks
Don't know.
Data protection within supplier network
Other
Other protection within supplier network
Don't know.

Availability and resilience

Guaranteed availability
99.9% assured by contractual commitment.
Approach to resilience
Available on request.
Outage reporting
Public dashboard

Identity and authentication

User authentication needed
Yes
User authentication
  • 2-factor authentication
  • Username or password
Access restrictions in management interfaces and support channels
Multiple User levels can be set.
Access restriction testing frequency
Never
Management access authentication
  • 2-factor authentication
  • Username or password

Audit information for users

Access to user activity audit information
No audit information available
Access to supplier activity audit information
No audit information available
How long system logs are stored for
User-defined

Standards and certifications

ISO/IEC 27001 certification
Yes
Who accredited the ISO/IEC 27001
Ernst and Young
ISO/IEC 27001 accreditation date
29/04/2016
What the ISO/IEC 27001 doesn’t cover
N/A
ISO 28000:2007 certification
No
CSA STAR certification
No
PCI certification
No
Other security certifications
No

Security governance

Named board-level person responsible for service security
Yes
Security governance certified
Yes
Security governance standards
ISO/IEC 27001
Information security policies and processes
ISO 27001

Operational security

Configuration and change management standard
Supplier-defined controls
Configuration and change management approach
N/A
Vulnerability management type
Undisclosed
Vulnerability management approach
N/A
Protective monitoring type
Supplier-defined controls
Protective monitoring approach
Available on request.
Incident management type
Undisclosed
Incident management approach
Incident management

We have a rigorous incident management process for security events that may affect the confidentiality, integrity, or availability of systems or data. If an incident occurs, the security team logs and prioritizes it according to its severity. Events that directly impact customers are assigned the highest priority. This process specifies courses of action, procedures for notification, escalation, mitigation, and documentation. Google’s security incident management program is structured around the NIST guidance on handling incidents (NIST SP 800–61). Key staff are trained in forensics, handling evidence in preparation for an event, including the use of third-party and proprietary tools.

Secure development

Approach to secure software development best practice
Independent review of processes (for example CESG CPA Build Standard, ISO/IEC 27034, ISO/IEC 27001 or CSA CCM v3.0)

Public sector networks

Connection to public sector networks
No

Pricing

Price
£39600 to £180000 per licence per year
Discount for educational organisations
No
Free trial available
Yes
Description of free trial
A free (non-360) version of Google Optimize is available. A comparison of features is available here: https://marketingplatform.google.com/about/optimize/compare/
Link to free trial
https://marketingplatform.google.com/about/optimize/

Service documents

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