Endava (UK) Limited

Product, ideation and software development strategy

Endava envisions, prototypes, and tests new digital products and innovative customer experiences ensuring clients launch the right thing at the right time. We use the MVP methodology and believe in rapid validation experiments with target customers and users. Working with Microsoft Dynamics, Sitecore, AWS, Azure from both Onsite & Nearshore


  • Ideation workshops
  • Digital prototyping
  • Digital product roadmap
  • Digital product design
  • Product Roadmap
  • Product Capabilities
  • MVP Definition
  • Value proposition design
  • Business model design
  • Market validation


  • Turn ideas into reality
  • Prototype ideas
  • Validate ideas with a real set of users
  • Transform inefficient processes into efficient ones
  • Have a clear product roadmap
  • Have a clear value proposition
  • Understand your users and their needs
  • Understand trends, competitors and disruption threads and opportunities
  • Iterate and improve frequently
  • Use data to drive customer engagement


£350 to £700 a person a day

  • Education pricing available
  • Free trial available

Service documents

Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at michael.boss@endava.com. Tell them what format you need. It will help if you say what assistive technology you use.


G-Cloud 12

Service ID

5 8 5 5 9 8 4 7 3 0 7 7 5 4 2


Endava (UK) Limited Michael Boss
Telephone: 07917270977
Email: michael.boss@endava.com

Service scope

Software add-on or extension
Yes, but can also be used as a standalone service
What software services is the service an extension to
Software development, digital design, UX/UI design, MVP building, Data Analytics, Product Development
Cloud deployment model
  • Public cloud
  • Private cloud
  • Community cloud
  • Hybrid cloud
Service constraints
System requirements
No system requirements

User support

Email or online ticketing support
Email or online ticketing
Support response times
Support is tailored to specific services, and can be close to real-time.
User can manage status and priority of support tickets
Online ticketing support accessibility
None or don’t know
Phone support
Phone support availability
24 hours, 7 days a week
Web chat support
Onsite support
Yes, at extra cost
Support levels
We can provide up to third line support, although we try to fix as many issues as possible at the point of first contact.
Support available to third parties

Onboarding and offboarding

Getting started
We begin the process with a short Discovery phase to engage with the business users, to fully understand what the problem is that we are trying to solve.

We take a deep dive into every aspect of the new value proposition, immerse ourselves in your business & users, analyze and design technology architecture, and evaluate platform choices.

Based on the knowledge we gained from the analysis we set up a POC, and enable the thinnest layer of the architecture to explore technology choices and integrations.

This is a functional POC focused on reducing business uncertainty & technical complexity, and validate our assumptions with target users/customers.

This allows us to create a more accurate estimate of the software delivery work, set up, and prioritize a delivery roadmap for the upcoming build phase.
Service documentation
Documentation formats
  • HTML
  • PDF
End-of-contract data extraction
All data is sole property of the customer and can be retrieved at any time.
End-of-contract process
We will make the contract work for the customer and be clear about the scope of services.

Using the service

Web browser interface
Supported browsers
  • Internet Explorer 11
  • Firefox
  • Chrome
  • Safari 9+
Application to install
Designed for use on mobile devices
Differences between the mobile and desktop service
Our services are interface agnostic.
Service interface
What users can and can't do using the API
We usually build our solutions with an API, and make the API as comprehensive as possible.
API documentation
API documentation formats
  • Open API (also known as Swagger)
  • HTML
  • PDF
API sandbox or test environment
Customisation available
Description of customisation
Our digital product offerings are often bespoke, and thereby fully customisable.


Independence of resources
This is not usually a problem in our product strategy engagements.


Service usage metrics
Metrics types
We design the usage metrics depending on the application. We will have a specific workshop to discuss the relevant metrics. We use analytics to understand users, shape and validate the product roadmap, and improve the customer experience. That data enables you to build a great product, and provide you visibility across your funnel. This will help you convert or retain users.
Reporting types
  • API access
  • Real-time dashboards
  • Regular reports
  • Reports on request


Supplier type
Not a reseller

Staff security

Staff security clearance
Conforms to BS7858:2012
Government security clearance
Up to Developed Vetting (DV)

Asset protection

Knowledge of data storage and processing locations
Datacentre security standards
Managed by a third party
Penetration testing frequency
At least every 6 months
Penetration testing approach
Protecting data at rest
  • Encryption of all physical media
  • Scale, obfuscating techniques, or data storage sharding
  • Other
Other data at rest protection approach
We will use whichever standard is relevant for a digital product strategy engagement.
Data sanitisation process
Equipment disposal approach
A third-party destruction service

Data importing and exporting

Data export approach
We will design an export function in the most suitable format.
Data export formats
  • CSV
  • ODF
  • Other
Other data export formats
Any bespoke format relevant for the application.
Data import formats
  • CSV
  • ODF
  • Other
Other data import formats
Any format that is relevant for the application.

Data-in-transit protection

Data protection between buyer and supplier networks
Other protection between networks
We will use whichever standard is relevant for a digital product strategy engagement.
Data protection within supplier network
Other protection within supplier network
We will use whichever standard is relevant for a digital product strategy engagement.

Availability and resilience

Guaranteed availability
We will use whichever SLA is relevant for a digital product strategy engagement.
Approach to resilience
We will use whichever level of resilience is relevant for a digital product strategy engagement.
Outage reporting
This is not usually relevant for a digital product strategy engagement.

Identity and authentication

User authentication needed
Access restrictions in management interfaces and support channels
Authentication will depend on the specific digital product.
Access restriction testing frequency
At least every 6 months
Management access authentication
  • 2-factor authentication
  • Public key authentication (including by TLS client certificate)
  • Identity federation with existing provider (for example Google Apps)
  • Dedicated link (for example VPN)
  • Username or password

Audit information for users

Access to user activity audit information
You control when users can access audit information
How long user audit data is stored for
Access to supplier activity audit information
You control when users can access audit information
How long supplier audit data is stored for
How long system logs are stored for

Standards and certifications

ISO/IEC 27001 certification
Who accredited the ISO/IEC 27001
SRAC as an IQNET Partner
ISO/IEC 27001 accreditation date
What the ISO/IEC 27001 doesn’t cover
ISO 28000:2007 certification
CSA STAR certification
PCI certification
Other security certifications
Any other security certifications
ISO 22301 certification

Security governance

Named board-level person responsible for service security
Security governance certified
Security governance standards
ISO/IEC 27001
Information security policies and processes
The Information Security function is under the direction of the Chief Information Security Officer, who reports to the Chief Information Officer. The Cyber Security department develops policies and standards for the company’s operations which are ratified by the Controls and Policies Committee. All employees are required to affirm their understanding of and compliance with security policies at on boarding and on an annual basis. A variety of technical controls are in place to enforce policy compliance; other policies are directive controls. Violation of information security policies is treated as a severe infraction and can lead to disciplinary action or termination.

Operational security

Configuration and change management standard
Supplier-defined controls
Configuration and change management approach
For Fixed Price contract deliveries – after the change is agreed and signed-off, there may be a contract modification required, depending on the terms of the contract.
For Time & Materials contract deliveries – the adjustment may be contained within the budget-holder’s remit but it is possible that a variation note is required for T&M work.
Vulnerability management type
Vulnerability management approach
The vulnerability management process should follow the following journey:
1. Vulnerabilities assessment
2. Triage vulnerabilities
3. Prioritise vulnerabilities
4. Action on the treatment strategy (patch, fix, compensate etc)
5. Validate the security control
Protective monitoring type
Protective monitoring approach
The four golden signals of monitoring are latency, traffic, errors and saturation. We follow Google’s SRE (Site Reliability Engineering) teams best practice for protective monitoring. The protective monitoring approach will often be defined in the product strategy.
Incident management type
Incident management approach
The incident management process will often be defined in the product strategy.

Secure development

Approach to secure software development best practice
Independent review of processes (for example CESG CPA Build Standard, ISO/IEC 27034, ISO/IEC 27001 or CSA CCM v3.0)

Public sector networks

Connection to public sector networks


£350 to £700 a person a day
Discount for educational organisations
Free trial available
Description of free trial
We can run an idea workshop at no cost. This is around 2 days of preparation, a day for the workshop, and a day to write up the notes.

Service documents

Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at michael.boss@endava.com. Tell them what format you need. It will help if you say what assistive technology you use.