Liferay Analytics Cloud
Enhance your digital strategy through your target audience data and performance across your organisation’s touchpoints. Liferay Analytics Cloud is a customer and web analytics tool that aggregates data and visualises analytics regarding people and interactions. Track and consolidate customer profile and behavioural data into a single view of the customer.
- Asset performance reporting
- Path analysis to understand how visitors reach you
- Works with Liferay and non-Liferay sites
- Designed for both individuals and accounts
- Single customer view across digital touchpoint
- Highly flexible and interoperable
- Secure. UK data-centres. DPA and GDPR compliant.
- Multi-dimensional segmentation and segment insights
- Page and asset interaction
- CRM lite
- Better experiences, better insights, better results
- Overcome existing data silos and provide essential personalized experiences.
- Measures the performance of marketing assets and content
- Understand how your customers behave across multiple touchpoints
- Calculate interest based on people engagement and topics of interest
- Enrich audience profile by aggregating data from multiple sources
- Define target audience based upon common characteristics and behaviour
- Identify problems with content, to improve conversion rates
- Unify your view of the customer across channels
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