Equal Experts UK Limited

Mobile Strategy

Strategic support and mobile expertise to enable organisations to exploit the cloud-enabled enterprise mobile opportunity to fundamentally improve the relationships between organisations and their employees and customers. Our experts define a mobile first proposition, including product strategy support, service design for mobile cloud and iOS and Android application development strategy.


  • Define strategy to leverage mobile across the organisation
  • Identify and analyse future mobile trends
  • Analyse how competitors are harnessing mobile
  • Share expert understanding of in-depth ecosystems, including iOS and Android
  • Shape strategy for mobile data, privacy, information security and cybersecurity
  • Evaluate software vendor costs and benefits
  • Define customer app strategy and mobile app lifecycle management
  • Strategic support for custom, in-house app development
  • Facilitation of mobile design sprints
  • Support mobile app go-to-market strategy, launch and app-store optimisation (ASO)


  • Adopt a mobile first perspective for digital strategy
  • Understand the organisational impact and potential of mobile.
  • Respond quickly to evolving conditions - future-proofing via mobile
  • Analyse the appropriateness of mobile in digital or omnichannel strategies
  • Ensure mobile services are secure and compliant
  • Gain confidence in selecting the right mobile and cloud services
  • Ensure the mobile app strategy serves the whole organisation
  • Ability to respond quickly and implement new ideas
  • Enjoy hassle free mobile app launches and ensure reach


£250 to £1,500 a person a day

  • Education pricing available

Service documents


G-Cloud 12

Service ID

5 6 7 0 1 9 3 8 8 2 0 9 1 1 2


Equal Experts UK Limited Louis Abel
Telephone: +44 7968 157766
Email: solutions@equalexperts.com


Planning service
How the planning service works
To build detailed knowledge of the context and domain for any project, an initial phase of planning, definition and knowledge transfer will generally take place at the start of an engagement.

We have found that this takes place most effectively through a short time-bound inception to develop a shared understanding and agreement on vision and objectives across a broad stakeholder group. This covers the business, technical and user aspects of the project and the outputs may include user personas and scenarios, key user journeys, as-is and desired business processes, a prioritised backlog of user stories, technical constraints and vision, and a release roadmap and plan. The techniques and principles applied are also used on an ongoing basis throughout the course of delivery, to ensure the solutions developed are fit for purpose and meet real and changing user needs.

This initial inception phase can be contracted separately if required.
Planning service works with specific services


Training service provided
How the training service works
For every client, we aim to transfer and embed knowledge of technology and process innovation. Our consultants help improve our clients’ internal competencies and build long-term sustainable capability, as they migrate to modern cloud-based products and services. We tailor particular practices to address specific organisational constraints – we recognise that every organisation is different and there is no “one size to fit all”.

The depth of experience of our consultants means they are mature, pragmatic, and have an approach grounded in hands-on digital experience. This is key to our ability to help with training, upskilling and building knowledge of new ways of working within client team members. All our consultants are selected based on their demonstrated understanding of how intelligent and innovative uses of technology are being put to work to provide competitive advantage across industries. Passing this expertise and understanding to our client team members is a key, and unique, advantage and value provided throughout our engagements.

We tend not to offer classroom-based training as our consultants are happy to share their knowledge throughout a project. They take responsibility for helping individual client team members adopt new practices and ways of working.
Training is tied to specific services

Setup and migration

Setup or migration service available
How the setup or migration service works
In addition to ongoing development and operation of live cloud-based services, we can help with the initial set up and migration as part of a transition to cloud. We look for opportunities to automate processes (for example, test, deploy) that will yield real benefit and high ROI. Our approach helps to address integration, dependencies and risk early. We capture actionable metrics to measure and manage progress towards meeting the agreed success criteria and KPIs identified for building and operating the service. The highly collaborative, interactive processes we follow foster continual learning and improvement of services. They help to establish and evolve the overarching service design, management processes and the team capabilities.

We can ensure projects hit the ground running through our experience in designing, configuring and setup of many continuous delivery and automated cloud deployment environments. These techniques allow software to be repeatably and reliably deployed and tested through each stage into production on the cloud. We have substantial experience when it comes to the tooling required for continuous delivery and automated software deployment, greatly facilitating the software set up, build and migration process, which increases programme productivity and reduces project risk and cost.
Setup or migration service is for specific cloud services

Quality assurance and performance testing

Quality assurance and performance testing service
How the quality assurance and performance testing works
All our consultants have extensive experience of both manual and automated testing, including performance testing, continuous integration and delivery into production environments at scale. With all clients we actively encourage the adoption of robust and meaningful automated test coverage, delivery and test techniques, to reduce risk and safely increase delivery velocity. We are happy to work with a clients existing quality management system (QMS) where appropriate.

Security testing

Security services
Security services type
  • Security strategy
  • Security risk management
  • Security design
  • Security incident management
  • Security audit services

Ongoing support

Ongoing support service
Types of service supported
  • Hosting or software provided by your organisation
  • Hosting or software provided by a third-party organisation
How the support service works
Our operational philosophy is “you build it, you run it’”. The delivery team responsible for the development of a live service usually also takes responsibility for its operation. We have found that development teams which support their own products are motivated to deliver higher quality, more robust and maintainable code.

When a service is live with real users we expect the delivery team to provide 2nd line (infrastructure, in conjunction with hosting support agreements) and 3rd line (applications) support during business hours. We can agree an appropriate model for 24/7 on-call coverage if required - see our G-Cloud On-Call Support offering for details. We typically establish an on-call rota with delivery team members assigned on a weekly basis.

Our experience is that digital services are never really finished and that it is important to retain some level of investment to allow the addition of new features as the needs of customers (both internal and external) change. Our design of the end-to-end service can include establishing Service Level Agreements for ongoing service evolution and operational support (ensuring agreed levels of service availability).

Service scope

Service constraints

User support

Email or online ticketing support
Phone support
Phone support availability
9 to 5 (UK time), Monday to Friday
Web chat support
Support levels
We provide an engagement manager on all G-Cloud engagements with responsibility for ensuring customer objectives are met, and for addressing any issues with service delivery. Our engagement managers act as an escalation point, and can be reached via phone or email, to respond to issues beyond the control of the team providing the service. Engagement management is included within our service pricing.

When a service is live with real users we expect the delivery team to provide 2nd line (infrastructure, in conjunction with hosting support agreements) and 3rd line (applications) support during business hours. We can agree an appropriate model for 24/7 on-call coverage if required - see our G-Cloud On-Call Support offering for details. We typically establish an on-call rota with delivery team members assigned on a weekly basis.


Supplier type
Not a reseller

Staff security

Staff security clearance
Other security clearance
Government security clearance
Up to Security Clearance (SC)


£250 to £1,500 a person a day
Discount for educational organisations

Service documents