Niffler is a set of proprietary tools that use Machine Learning for generating insights into patterns of user interactions with your website or mobile app. It automates UX analytics and provides predictive User Experience recommendations.


  • User Experience analytics
  • Shareable dynamic dashboard and real-time updates
  • Integration with the Google Analytics data
  • UI and UX improvement recommendations
  • Analysis of source data quality
  • Behavioural User Clustering
  • Navigational path analysis


  • Get advanced insights into user behaviour
  • Quickly generate recommendations on how to improve UI and UX
  • Get recommendations on design adjustments based on the interaction data
  • Understand what type of site visitors convert best
  • Easily visualise UX paths
  • Improved visitor conversion KPIs such as registrations and sign-ups
  • Know what elements of the user interface need improvement
  • Know whether your analytics tags are set up correctly


£0 per unit

Service documents


G-Cloud 11

Service ID

4 7 5 7 1 8 3 3 6 6 9 7 5 3 1



Svitlana Surodina


Service scope

Software add-on or extension
Yes, but can also be used as a standalone service
What software services is the service an extension to
Google Analytics
Cloud deployment model
Public cloud
Service constraints
System requirements
  • A browser
  • Internet connection
  • Access device (PC, laptop, tablet, mobile phone)

User support

Email or online ticketing support
Email or online ticketing
Support response times
24 hours during normal business hours
User can manage status and priority of support tickets
Phone support
Phone support availability
9 to 5 (UK time), Monday to Friday
Web chat support
Web chat
Web chat support availability
9 to 5 (UK time), Monday to Friday
Web chat support accessibility standard
WCAG 2.1 AA or EN 301 549
Web chat accessibility testing
Automated load testing, user acceptance testing
Onsite support
Onsite support
Support levels
We provide a technical account manager for each client. Support response time might be up to 24 hours.
Support available to third parties

Onboarding and offboarding

Getting started
On-boarding call, online training workshop, onsite training
Service documentation
Documentation formats
  • HTML
  • PDF
End-of-contract data extraction
It will be emailed upon request. Data can be extracted in CSV format.
End-of-contract process
At the termination date, the service is terminated and all customer data is then removed from Niffler hosted platform.

Using the service

Web browser interface
Supported browsers
  • Internet Explorer 11
  • Microsoft Edge
  • Firefox
  • Chrome
  • Safari 9+
  • Opera
Application to install
Designed for use on mobile devices
Differences between the mobile and desktop service
The service is designed to be responsive, so will provide the correct experience for the device being used.
Service interface
Description of service interface
Web application
Accessibility standards
WCAG 2.1 AA or EN 301 549
Accessibility testing
Tested with users that suffer colour blindness
Customisation available
Description of customisation
Niffler can be customised as a part of white-labelling approach, or expanded with extra bespoke functionality. Customisations may be added on a separate user request.


Independence of resources
We use distributed scalable server infrastructure. We can provide multiple hosting options and have built in contingency to handle big amount of data which should be processed.


Service usage metrics
Metrics types
User and data usage metrics are available upon request.
Reporting types
Reports on request


Supplier type
Not a reseller

Staff security

Staff security clearance
Staff screening not performed
Government security clearance
Up to Baseline Personnel Security Standard (BPSS)

Asset protection

Knowledge of data storage and processing locations
Data storage and processing locations
United Kingdom
User control over data storage and processing locations
Datacentre security standards
Complies with a recognised standard (for example CSA CCM version 3.0)
Penetration testing frequency
At least once a year
Penetration testing approach
Protecting data at rest
  • Physical access control, complying with CSA CCM v3.0
  • Physical access control, complying with SSAE-16 / ISAE 3402
  • Physical access control, complying with another standard
  • Encryption of all physical media
Data sanitisation process
Data sanitisation type
Deleted data can’t be directly accessed
Equipment disposal approach
In-house destruction process

Data importing and exporting

Data export approach
Report-ready visualisations and on-request exports
Data export formats
  • CSV
  • Other
Other data export formats
  • PDF
  • JSON
Data import formats
Other data import formats
Raw data API integration with Google Analytics.

Data-in-transit protection

Data protection between buyer and supplier networks
TLS (version 1.2 or above)
Data protection within supplier network
TLS (version 1.2 or above)

Availability and resilience

Guaranteed availability
99% service uptime is available for customised versions.
Approach to resilience
Available on request.
Outage reporting
Outages are reported through email alerts.

Identity and authentication

User authentication needed
User authentication
  • 2-factor authentication
  • Identity federation with existing provider (for example Google Apps)
  • Username or password
Access restrictions in management interfaces and support channels
OAuth 2.0
Access restriction testing frequency
At least once a year
Management access authentication
  • 2-factor authentication
  • Username or password

Audit information for users

Access to user activity audit information
Users contact the support team to get audit information
How long user audit data is stored for
At least 12 months
Access to supplier activity audit information
Users contact the support team to get audit information
How long supplier audit data is stored for
At least 12 months
How long system logs are stored for
At least 12 months

Standards and certifications

ISO/IEC 27001 certification
ISO 28000:2007 certification
CSA STAR certification
PCI certification
Other security certifications

Security governance

Named board-level person responsible for service security
Security governance certified
Security governance approach
CEO is responsible for security risk control and decision making, regular risk assessment, sensitive data and client data policies.
Information security policies and processes
Company-wide security monitoring, server checks, data protection policies, CTO monitors service usage reports.

Operational security

Configuration and change management standard
Supplier-defined controls
Configuration and change management approach
We follow Lean Agile approach with continuous usage feedback. At the initial stages functionality is deployed on staging servers and gets tested for security vulnerabilities.
Vulnerability management type
Supplier-defined controls
Vulnerability management approach
Monthly scheduled external and internal scans. Security officer oversees the configuration of the scanner and scheduling. Get security threat updates from software and hardware manufacturers. Security fixes are deployed as a top priority.
Protective monitoring type
Conforms to a recognised standard, for example CSA CCM v3.0 or SSAE-16 / ISAE 3402
Protective monitoring approach
Hosting and account data environment is provided by Amazon, Inc and respectively is compliant to ISO 27001.
Incident management type
Supplier-defined controls
Incident management approach
Incident risk is assessed and prioritised. The audit is conducted on a monthly basis. Incidents are reported via a dedicated operational management platform. The collected information is stored and analysed.

Secure development

Approach to secure software development best practice
Conforms to a recognised standard, but self-assessed

Public sector networks

Connection to public sector networks


£0 per unit
Discount for educational organisations
Free trial available
Description of free trial
Unlimited time, including tracking setup checkup, cross-platform performance comparison and user clustering.
Link to free trial

Service documents

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