KIN AND CARTA PARTNERSHIPS LTD
Customer Insights Data Strategy
Understanding your existing customer data and plugging data gaps that may prevent you from improving the customer experience and marketing performance.
For over 25 years we have been helping businesses to use data to deliver marketing that matters: personalised customer experiences coupled with a better understanding of what activity works.
- Review of the marketing and customer experience strategy
- Map the target end to end customer experience
- Identify the data and systems that exist
- Identify the opportunities to improve or extend data capture
- Write up data readiness and roadmap of expectations
- Roadmap of recommendations
- Prioritised data integrations for Customer Insights to support marketing strategy
- Explanation on how to unlock ROI from Customer Insights
- Increased understanding of data available
- Increased understanding of how to exploit the data
- Clarity on what data is useful
- Clarity on how best to exploit data
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