Ixis IT Limited

Digital Marketing Conversion Optimisation (CRO)

CRO (Conversion rate optimisation) refers to the process of maximising the important metrics on a website, be that E-commerce conversions, bookings, enquiries or form completions. Multi variant (A/B) testing can also be utilised with landing page optimisation etc. CRO is essential for most websites.

Features

  • Iterative changes to a website that increase conversions
  • Multivariance and A/B testing
  • Optimisation of load speeds and minimising basket drops
  • Reducing bounce rates on high bounce pages

Benefits

  • Maximising the actions taken per website visit
  • Maximising the revenue and or enquiries as a result
  • Enabling sites to load quicker on mobile devices
  • Increasing goals and conversion in Google Analytics

Pricing

£650 to £750 per unit per day

  • Education pricing available

Service documents

Framework

G-Cloud 11

Service ID

4 3 7 3 6 2 7 5 0 4 5 4 7 2 4

Contact

Ixis IT Limited

Dan Pala

01925320041

quotes@ixis.co.uk

Planning

Planning service
Yes
How the planning service works
CRO needs careful planning and data will typically come from Google analytics interrogation (or other tracking software) in the first instance. It is imperative that changes made intended to improve performance do not have the opposite effect. Monthly or quarterly planning is always undertaken in conjunction with the Account manager and the client.
Planning service works with specific services
No

Training

Training service provided
Yes
How the training service works
We can provide either one on one SEO training or in a workshop environment.
Training is tied to specific services
No

Setup and migration

Setup or migration service available
No

Quality assurance and performance testing

Quality assurance and performance testing service
Yes
How the quality assurance and performance testing works
Conversion rate optimisation (CRO) is likely one of the most friendly elements of digital / search engine marketing in terms of performance testing as typically its always a mathematical answer. That data is almost always verifiable by both the client and the service provider. The important thing is that this information is threaded into the PPC and SEO campaigns.

Security testing

Security services
No

Ongoing support

Ongoing support service
Yes
Types of service supported
  • Hosting or software provided by your organisation
  • Hosting or software provided by a third-party organisation
How the support service works
We support all major technologies for CRO.

Service scope

Service constraints
Turnaround time to replies is typically within a day depending upon urgency.

User support

Email or online ticketing support
No
Phone support
Yes
Phone support availability
9 to 5 (UK time), 7 days a week
Web chat support
No
Support levels
All CRO campaigns have a dedicated Account Manager that would typically dovetail their activity with the SEO and or AdWords (PPC) specialists. Extensive support is available for Google analytics and for monitoring the improvement in performance.

Resellers

Supplier type
Not a reseller

Staff security

Staff security clearance
Staff screening not performed
Government security clearance
None

Pricing

Price
£650 to £750 per unit per day
Discount for educational organisations
Yes

Service documents

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