Equal Experts UK Limited

UX Forms Consultancy

UX Forms Consultancy helps you get the most from the UX Forms platform - an enterprise-ready cloud platform for webform development that brings user research to the heart of building web-forms. Real-time data helps identify how well forms, design patterns and questions perform, so the effectiveness of changes are measurable.


  • GDS responsive design patterns are built-in and ready to use
  • New design patterns can be implemented and shared between forms
  • Detailed, real-time metrics track form performance, relayed via a dashboard
  • Validations, Integrations and UI Components can be reused across forms
  • Form data submitted via any mechanism, in any representation
  • Built-in conditional logic shows/hides questions based upon previous answers
  • Fully internationalised to support multiple translations
  • Common field validation built-in; validate against your own back-end systems
  • Can be plugged-in to your own analytics tool
  • Security compliance for sensitive data, e.g. configurable data retention times


  • Publish web forms quickly and easily with multiple concurrent authors
  • Fully conform to GDS’s design, style and accessibility guidelines
  • Gather data on effectiveness of form questions
  • Learn which questions your users find difficult to answer
  • Provides informed, expert advice on how to improve existing forms
  • Quickly adapt your form design in response to empirical data
  • Prove complex form behaviour is correct via automated tests
  • Demonstrate a data-driven response to user needs
  • Rapidly create forms in multiple languages via our intuitive builder
  • Perfect for rapid deployment of Coronavirus (COVID-19) pandemic solutions


£300 to £1,250 a person a day

  • Education pricing available

Service documents

Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at solutions@equalexperts.com. Tell them what format you need. It will help if you say what assistive technology you use.


G-Cloud 12

Service ID

3 7 2 6 7 7 2 0 5 7 9 6 3 0 4


Equal Experts UK Limited Louis Abel
Telephone: +44 7968 157766
Email: solutions@equalexperts.com


Planning service
How the planning service works
To build detailed knowledge of the context and domain for any project, an initial phase of planning, definition and knowledge transfer will generally take place at the start of an engagement.

We have found that this takes place most effectively through a short time-bound inception to develop a shared understanding and agreement on vision and objectives across a broad stakeholder group. This covers the business, technical and user aspects of the project and the outputs may include user personas and scenarios, key user journeys, as-is and desired business processes, a prioritised backlog of user stories, technical constraints and vision, and a release roadmap and plan. The techniques and principles applied are also used on an ongoing basis throughout the course of delivery, to ensure the solutions developed are fit for purpose and meet real and changing user needs.

This initial inception phase can be contracted separately if required.
Planning service works with specific services
Hosting or software services the planning service works with
UX Forms


Training service provided
How the training service works
We can provide bespoke training packages to get your teams up to speed with UX Forms in the minimum amount of time or to rapidly familiarise them with some of UX Forms' more advanced features and capabilities.

For every client, we aim to transfer and embed knowledge of technology and process innovation. Our consultants help improve our clients’ internal competencies and build long-term sustainable capability, as they migrate to modern cloud-based products and services. We tailor particular practices to address specific organisational constraints – we recognise that every organisation is different and there is no “one size to fit all”.

The depth of experience of our consultants means they are mature, pragmatic, and have an approach grounded in hands-on digital experience. This is key to our ability to help with training, upskilling and building knowledge of new ways of working within client team members.

We tend not to offer classroom-based training as our consultants are happy to share their knowledge throughout a project. They take responsibility for helping individual client team members adopt new practices and ways of working.
Training is tied to specific services
Services the training service works with
UX Forms

Setup and migration

Setup or migration service available
How the setup or migration service works
In addition to ongoing development and operation of live cloud-based services, we can help with the initial set up and migration as part of a transition to cloud. We look for opportunities to automate processes (for example, test, deploy) that will yield real benefit and high ROI. Our approach helps to address integration, dependencies and risk early. We capture actionable metrics to measure and manage progress towards meeting the agreed success criteria and KPIs identified for building and operating the service. The highly collaborative, interactive processes we follow foster continual learning and improvement of services. They help to establish and evolve the overarching service design, management processes and the team capabilities.

We can ensure projects hit the ground running through our experience in designing, configuring and setup of many continuous delivery and automated cloud deployment environments. These techniques allow software to be repeatably and reliably deployed and tested through each stage into production on the cloud. We have substantial experience when it comes to the tooling required for continuous delivery and automated software deployment, greatly facilitating the software set up, build and migration process, which increases programme productivity and reduces project risk and cost.
Setup or migration service is for specific cloud services
List of supported services
UX Forms

Quality assurance and performance testing

Quality assurance and performance testing service
How the quality assurance and performance testing works
All our consultants have extensive experience of both manual and automated testing, including performance testing, continuous integration and delivery into production environments at scale. With all clients we actively encourage the adoption of robust and meaningful automated test coverage, delivery and test techniques, to reduce risk and safely increase delivery velocity. We are happy to work with a clients existing quality management system (QMS) where appropriate.

Security testing

Security services
Security services type
  • Security strategy
  • Security risk management
  • Security design
  • Security incident management
  • Security audit services

Ongoing support

Ongoing support service
Types of service supported
Hosting or software provided by your organisation
How the support service works
UX Forms Consultancy is intended for customers using Equal Experts’ UX Forms enterprise-ready cloud platform for webform development, available as a separate Software offering on G-­Cloud. While the product has been designed to be easy to use, hands-­on training for the product can speed up implementation across larger teams, or simply help you get the most from the UX Forms platform.

UX Forms Consultancy can help with specific use cases, for example within highly regulated areas, or where forms must integrate with existing services, to ensure data is transmitted securely to the required system for processing.

Equal Experts’ UX Forms Consultancy is a time and materials service, providing consultants with in-depth knowledge and experience to help implement best-­in-­class web forms on the UX Forms platform, and upskill your forms teams and authors.

Service scope

Service constraints

User support

Email or online ticketing support
Phone support
Phone support availability
9 to 5 (UK time), Monday to Friday
Web chat support
Support levels
We provide an engagement manager on all G-Cloud engagements with responsibility for ensuring customer objectives are met, and for addressing any issues with service delivery. Our engagement managers act as an escalation point, and can be reached via phone or email, to respond to issues beyond the control of the team providing the service. Engagement management is included within our service pricing.

When a service is live with real users we expect the delivery team to provide 2nd line (infrastructure, in conjunction with hosting support agreements) and 3rd line (applications) support during business hours. We can agree an appropriate model for 24/7 on-call coverage if required - see our G-Cloud On-Call Support offering for details. We typically establish an on-call rota with delivery team members assigned on a weekly basis.


Supplier type
Not a reseller

Staff security

Staff security clearance
Other security clearance
Government security clearance
Up to Security Clearance (SC)


£300 to £1,250 a person a day
Discount for educational organisations

Service documents

Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at solutions@equalexperts.com. Tell them what format you need. It will help if you say what assistive technology you use.