Zengenti Limited

Content Strategy

We can support your organisation in planning, producing and governing digital content through content strategy. We'll help you to design, create and manage the most important part of your digital project - the content - so that it is efficient, effective, and on time.


  • Content strategy definition and implementation
  • Organisational requirements, priorities and objectives setting
  • Content audits – run by Zengenti or guided self-audits
  • Information architecture consultancy and content modelling
  • User needs and top tasks research
  • Keyword and taxonomy research
  • Governance and content management planning
  • Editorial team and workflow consultancy
  • Content design and web writing training for content creators
  • Style and voice guide development


  • Relevant, accurate, consistent and clear digital content
  • Better experience for your website users, leading to brand trust
  • Clearer user journeys leading to increased conversions
  • Improved internal culture around content and its production
  • More efficient content creation and governance workflows
  • Reduction in projects delayed waiting for content
  • Digital teams empowered to set and advocate content standards
  • Better equipped authors, editors and publishers across the organisation


£1350 to £4350 per unit

  • Education pricing available

Service documents


G-Cloud 11

Service ID

2 6 8 0 3 3 1 9 9 2 7 3 7 1 1


Zengenti Limited

Adam Green

01584 824212



Planning service Yes
How the planning service works If you have commissioned Content Strategy work, we will typically include a planning element. This will be used to design a scope of work, and to come to a consensus on the things we want to achieve together.
Planning service works with specific services Yes
Hosting or software services the planning service works with Contensis CMS cloud service only


Training service provided Yes
How the training service works We undertake in-depth training in Writing for the web. After your editors have attended they will be equipped to write compelling, clear and searchable content.

We have developed three standard courses, lasting 1, 2 or 3 days, depending on the depth you want to go into. Each course can be run for between 2 and 10 delegates, and operates at your premises.

The typical two day course covers the following topics;
* how to write task-focused content that meets user needs
* researching and planning techniques for user-centred content, including personas
* what it takes to write clear, universally readable copy
* how to structure your web content for maximum effect
* models for creating an effective voice and tone for your organisation
* the role that style guides play and how to choose one
* why microcopy and metadata are so important and how to write them well
* how to shape a suitable editing process
* techniques for checking your work
* the role of a copy deck in serving your project
* how to meet accessibility and SEO standards with your content
The 1 and 3 day agendas can be adjusted to meet you needs.
Training is tied to specific services Yes
Services the training service works with Contensis Cloud CMS

Setup and migration

Setup and migration
Setup or migration service available Yes
How the setup or migration service works Where you have an existing website or other web asset which needs a new CMS, we can help you get the content ready for migration. This may then be a manual process, or something we automate for you.
Setup or migration service is for specific cloud services Yes
List of supported services Contensis Cloud CMS

Quality assurance and performance testing

Quality assurance and performance testing
Quality assurance and performance testing service No

Security testing

Security testing
Security services No

Ongoing support

Ongoing support
Ongoing support service No

Service scope

Service scope
Service constraints No constraints are directly relevant to our Content Strategy work.

User support

User support
Email or online ticketing support Email or online ticketing
Support response times All Critical tickets are responded to 24/7/365. Other levels are handled during working week only.
User can manage status and priority of support tickets Yes
Online ticketing support accessibility None or don’t know
Phone support Yes
Phone support availability 9 to 5 (UK time), Monday to Friday
Web chat support No
Support levels During and after a set of Content Strategy work, our consultants are happy to take follow-up questions. However, there is no formal support arrangement.


Supplier type Not a reseller

Staff security

Staff security
Staff security clearance Other security clearance
Government security clearance Up to Baseline Personnel Security Standard (BPSS)


Price £1350 to £4350 per unit
Discount for educational organisations Yes

Service documents

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