Beaconsoft

Beacon

Beacon is the digital campaign intelligence platform that is easy-to-use and presents real-time information based on data you can trust. It empowers marketers to accurately measure campaign results, take back control of their digital spend, and get a better ROI on their campaigns.

Features

• Campaign Measurement to see which marketing channels are performing
• PPC Campaign Analytics for accurate measurement of Return-on Advertising-Spend (ROAS)
• Click Fraud Protection to identify and stop bot traffic
• Content Measurement to understand which content is driving engagement
• Instant Accurate Reporting that saves time and money
• Integrates with existing martech tools and technologies
• Services including training, content generation and data insights
• One easy-to-use platform based on data you can trust

Benefits

• Single Campaign Dashboard for ease of use
• Attribute business results directly to marketing activity
• Measure multiple digital channels within campaigns
• Visitor journey/engagement tracking from click to conversion
• Instant campaign and channels reporting saving time and money
• Highlight good and bad channel performance for immediate action
• Detect and mitigate against non-human clicks (bots)
• Know exactly what works and what doesn't, and invest accordingly

£500 to £7,500 a licence a month

• Education pricing available

Service documents

• Pricing document

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at mike.townend@thisisbeacon.com. Tell them what format you need. It will help if you say what assistive technology you use.

Framework

G-Cloud 12

Service ID

214877391351898

Contact

Mike Townend
07968 554211
mike.townend@thisisbeacon.com

Service scope

• Software add-on or extension: Yes, but can also be used as a standalone service
• What software services is the service an extension to: Marketing technology and social media platforms
• Cloud deployment model: Public cloud
• Service constraints: No
• System requirements: None

User support

• Email or online ticketing support: Email or online ticketing
• Support response times: Response time depends on agreed service level. Default = 24-hour response at weekdays, can also offer 2-hour response 24x7.
• User can manage status and priority of support tickets: No
• Phone support: Yes
• Phone support availability: 9 to 5 (UK time), Monday to Friday
• Web chat support: No
• Onsite support: No
• Support levels: Default service is 9am-6pm weekdays by ticket system and/or email.; Additional service levels are available, pricing depending on actual requirements.
• Support available to third parties: No

Onboarding and offboarding

• Getting started: Onboarding training is provided online over Zoom or a similar meeting technology by default, with an initial onboarding session lasting up to one hour and up to two follow on sessions during the initial month. Onsite training, or more extensive offsite training, or a bespoke onboarding/training plan is available at additional cost. Supporting training materials are available from the Beacon website.
• Service documentation: Yes
• Documentation formats:
  • HTML
  • PDF
  • Other
• Other documentation formats: Video
• End-of-contract data extraction: At the end of the contact, Beacon customers can extract their data through the provided application and can ask for deletion of this data from the Beacon platform on termination.
• End-of-contract process: Data extraction and deletion is included in the price of the contract.

Using the service

• Web browser interface: Yes
• Supported browsers:
  • Internet Explorer 11
  • Microsoft Edge
  • Firefox
  • Chrome
  • Safari 9+
  • Opera
• Application to install: No
• Designed for use on mobile devices: Yes
• Differences between the mobile and desktop service: Provided that the mobile device includes a full specification mobile browser, Beacon will work as expected. Tested on tablets and modern mobiles, such as Samsung S8 upwards.
• Service interface: No
• API: Yes
• What users can and can't do using the API: Approved users are able to use the API to provide any feature of the platform in their own infrastructure.
• API documentation: Yes
• API documentation formats:
  • HTML
  • PDF
• API sandbox or test environment: Yes
• Customisation available: No

Scaling

• Independence of resources: We are AWS Cloud partners, all infrastructure for the Beacon service is in the cloud and we can scale rapidly to demand. At additional cost, we can provide a fully separated independent infrastructure for individual clients.

Analytics

• Service usage metrics: Yes
• Metrics types: Beacon is a marketing metrics platform and therefore provides a full range of marketing metrics.
• Reporting types:
  • API access
  • Real-time dashboards
  • Reports on request

Resellers

• Supplier type: Not a reseller

Staff security

• Staff security clearance: Staff screening not performed
• Government security clearance: None

Asset protection

• Knowledge of data storage and processing locations: Yes
• Data storage and processing locations: United Kingdom
• User control over data storage and processing locations: No
• Datacentre security standards: Complies with a recognised standard (for example CSA CCM version 3.0)
• Penetration testing frequency: At least every 6 months
• Penetration testing approach: In-house
• Protecting data at rest:
  • Physical access control, complying with CSA CCM v3.0
  • Encryption of all physical media
• Data sanitisation process: No
• Equipment disposal approach: Complying with a recognised standard, for example CSA CCM v.30, CAS (Sanitisation) or ISO/IEC 27001

Data importing and exporting

• Data export approach: Reports within the system allow for extraction in PDF or JSON format.
• Data export formats: Other
• Other data export formats: JSON
• Data import formats: Other
• Other data import formats: JSON

Data-in-transit protection

• Data protection between buyer and supplier networks: TLS (version 1.2 or above)
• Data protection within supplier network: TLS (version 1.2 or above)

Availability and resilience

• Guaranteed availability: 98% system uptime by default; with costed enhancements up to 99.9% uptime.
• Approach to resilience: All infrastructure is hosted within the AWS cloud, with resilience built-in at every layer. Details of our infrastructure and disaster recovery plans are available on request.
• Outage reporting: Email alerts; public dashboard planned.

Identity and authentication

• User authentication needed: Yes
• User authentication:
  • 2-factor authentication
  • Username or password
• Access restrictions in management interfaces and support channels: Management interfaces are only available to registered users, correctly logged into the platform and with the "administration" flag set on the database.
• Access restriction testing frequency: At least every 6 months
• Management access authentication:
  • 2-factor authentication
  • Username or password

Audit information for users

• Access to user activity audit information: Users contact the support team to get audit information
• How long user audit data is stored for: At least 12 months
• Access to supplier activity audit information: No audit information available
• How long system logs are stored for: At least 12 months

Standards and certifications

• ISO/IEC 27001 certification: No
• ISO 28000:2007 certification: No
• CSA STAR certification: No
• PCI certification: No
• Other security certifications: No

Security governance

• Named board-level person responsible for service security: Yes
• Security governance certified: No
• Security governance approach: Beaconsoft is a corporate member of the Data & Marketing Association (https://dma.org.uk/) who have audited and approved our GDPR commitment as expressed on our website at https://www.thisisbeacon.com/gdpr-statement/
• Information security policies and processes: Beaconsoft is a corporate member of the Data & Marketing Association (https://dma.org.uk/) who have audited and approved our GDPR commitment as expressed on our website at https://www.thisisbeacon.com/gdpr-statement/

Operational security

• Configuration and change management standard: Supplier-defined controls
• Configuration and change management approach: Software upgrades are release after strict testing and internal QA as versions. Penetration testing is carried out on all candidate releases prior to their release.
• Vulnerability management type: Undisclosed
• Vulnerability management approach: We use AWS firewalls at layers 3,5,7, with comprehensive bot protection, fraud detection, and DDoS attack prevention in real-time. This is monitored through a 3rd party platform with alerts responded to 24x7.
• Protective monitoring type: Undisclosed
• Protective monitoring approach: We run penetration testing prior to every software release. We maintain strict version control and are able to roll back system and data on detection of a compromise. Breaches are notified to our technology infrastructure team 24x7
• Incident management type: Undisclosed
• Incident management approach: User incidents are reporting through our support system which can be escalated to our technology team. System reported incidents are escalated through Pager Duty.

Secure development

• Approach to secure software development best practice: Conforms to a recognised standard, but self-assessed

Public sector networks

• Connection to public sector networks: No

Pricing

• Price: £500 to £7,500 a licence a month
• Discount for educational organisations: Yes
• Free trial available: No

Service documents

• Pricing document

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at mike.townend@thisisbeacon.com. Tell them what format you need. It will help if you say what assistive technology you use.