Beaconsoft

Beacon

Beacon is an easy-to-use digital marketing campaign management and analytics platform enabling organisations to deliver effective content across multiple channels to drive better engagement with customers/target audiences. Knowing what digital activity works and what doesn’t, organisations can spend marketing budgets on doing what works for an improved return on investment.

Features

  • Create unique tracked links; not reliant on third party data
  • Real-time reporting
  • Integrates with existing martech tools and technologies
  • Unique bot detection to maintain data integrity
  • Services including training, content generation and data insights
  • Website visitor journey and engagement tracking

Benefits

  • Single Campaign Dashboard for ease of use
  • Attribution of business results directly to marketing activity
  • Manage and measure multiple digital channels within campaigns
  • Visitor journey/engagement tracking from click to conversion
  • Instant campaign and channels reporting saving time and money
  • Highlight good and bad channel performance for immediate action
  • Detect and mitigate against non-human clicks (bots)
  • Know exactly what works and what doesn't, and invest accordingly

Pricing

£500 to £7,500 a licence a month

  • Education pricing available

Service documents

Framework

G-Cloud 12

Service ID

2 1 4 8 7 7 3 9 1 3 5 1 8 9 8

Contact

Beaconsoft Mike Townend
Telephone: 07968 554211
Email: mike.townend@thisisbeacon.com

Service scope

Software add-on or extension
Yes, but can also be used as a standalone service
What software services is the service an extension to
Marketing technology and social media platforms
Cloud deployment model
Public cloud
Service constraints
No
System requirements
None

User support

Email or online ticketing support
Email or online ticketing
Support response times
Response time depends on agreed service level. Default = 24-hour response at weekdays, can also offer 2-hour response 24x7.
User can manage status and priority of support tickets
No
Phone support
Yes
Phone support availability
9 to 5 (UK time), Monday to Friday
Web chat support
No
Onsite support
No
Support levels
Default service is 9am-6pm weekdays by ticket system and/or email.
Additional service levels are available, pricing depending on actual requirements.
Support available to third parties
No

Onboarding and offboarding

Getting started
Onboarding training is provided online over Zoom or a similar meeting technology by default, with an initial onboarding session lasting up to one hour and up to two follow on sessions during the initial month. Onsite training, or more extensive offsite training, or a bespoke onboarding/training plan is available at additional cost. Supporting training materials are available from the Beacon website.
Service documentation
Yes
Documentation formats
  • HTML
  • PDF
  • Other
Other documentation formats
Video
End-of-contract data extraction
At the end of the contact, Beacon customers can extract their data through the provided application and can ask for deletion of this data from the Beacon platform on termination.
End-of-contract process
Data extraction and deletion is included in the price of the contract.

Using the service

Web browser interface
Yes
Supported browsers
  • Internet Explorer 11
  • Microsoft Edge
  • Firefox
  • Chrome
  • Safari 9+
  • Opera
Application to install
No
Designed for use on mobile devices
Yes
Differences between the mobile and desktop service
Provided that the mobile device includes a full specification mobile browser, Beacon will work as expected. Tested on tablets and modern mobiles, such as Samsung S8 upwards.
Service interface
No
API
Yes
What users can and can't do using the API
Approved users are able to use the API to provide any feature of the platform in their own infrastructure.
API documentation
Yes
API documentation formats
  • HTML
  • PDF
API sandbox or test environment
Yes
Customisation available
No

Scaling

Independence of resources
We are AWS Cloud partners, all infrastructure for the Beacon service is in the cloud and we can scale rapidly to demand. At additional cost, we can provide a fully separated independent infrastructure for individual clients.

Analytics

Service usage metrics
Yes
Metrics types
Beacon is a marketing metrics platform and therefore provides a full range of marketing metrics.
Reporting types
  • API access
  • Real-time dashboards
  • Reports on request

Resellers

Supplier type
Not a reseller

Staff security

Staff security clearance
Staff screening not performed
Government security clearance
None

Asset protection

Knowledge of data storage and processing locations
Yes
Data storage and processing locations
United Kingdom
User control over data storage and processing locations
No
Datacentre security standards
Complies with a recognised standard (for example CSA CCM version 3.0)
Penetration testing frequency
At least every 6 months
Penetration testing approach
In-house
Protecting data at rest
  • Physical access control, complying with CSA CCM v3.0
  • Encryption of all physical media
Data sanitisation process
No
Equipment disposal approach
Complying with a recognised standard, for example CSA CCM v.30, CAS (Sanitisation) or ISO/IEC 27001

Data importing and exporting

Data export approach
Reports within the system allow for extraction in PDF or JSON format.
Data export formats
Other
Other data export formats
JSON
Data import formats
Other
Other data import formats
JSON

Data-in-transit protection

Data protection between buyer and supplier networks
TLS (version 1.2 or above)
Data protection within supplier network
TLS (version 1.2 or above)

Availability and resilience

Guaranteed availability
98% system uptime by default; with costed enhancements up to 99.9% uptime.
Approach to resilience
All infrastructure is hosted within the AWS cloud, with resilience built-in at every layer. Details of our infrastructure and disaster recovery plans are available on request.
Outage reporting
Email alerts; public dashboard planned.

Identity and authentication

User authentication needed
Yes
User authentication
  • 2-factor authentication
  • Username or password
Access restrictions in management interfaces and support channels
Management interfaces are only available to registered users, correctly logged into the platform and with the "administration" flag set on the database.
Access restriction testing frequency
At least every 6 months
Management access authentication
  • 2-factor authentication
  • Username or password

Audit information for users

Access to user activity audit information
Users contact the support team to get audit information
How long user audit data is stored for
At least 12 months
Access to supplier activity audit information
No audit information available
How long system logs are stored for
At least 12 months

Standards and certifications

ISO/IEC 27001 certification
No
ISO 28000:2007 certification
No
CSA STAR certification
No
PCI certification
No
Other security certifications
No

Security governance

Named board-level person responsible for service security
Yes
Security governance certified
No
Security governance approach
Beaconsoft is a corporate member of the Data & Marketing Association (https://dma.org.uk/) who have audited and approved our GDPR commitment as expressed on our website at https://www.thisisbeacon.com/gdpr-statement/
Information security policies and processes
Beaconsoft is a corporate member of the Data & Marketing Association (https://dma.org.uk/) who have audited and approved our GDPR commitment as expressed on our website at https://www.thisisbeacon.com/gdpr-statement/

Operational security

Configuration and change management standard
Supplier-defined controls
Configuration and change management approach
Software upgrades are release after strict testing and internal QA as versions. Penetration testing is carried out on all candidate releases prior to their release.
Vulnerability management type
Undisclosed
Vulnerability management approach
We use AWS firewalls at layers 3,5,7, with comprehensive bot protection, fraud detection, and DDoS attack prevention in real-time. This is monitored through a 3rd party platform with alerts responded to 24x7.
Protective monitoring type
Undisclosed
Protective monitoring approach
We run penetration testing prior to every software release. We maintain strict version control and are able to roll back system and data on detection of a compromise. Breaches are notified to our technology infrastructure team 24x7
Incident management type
Undisclosed
Incident management approach
User incidents are reporting through our support system which can be escalated to our technology team. System reported incidents are escalated through Pager Duty.

Secure development

Approach to secure software development best practice
Conforms to a recognised standard, but self-assessed

Public sector networks

Connection to public sector networks
No

Pricing

Price
£500 to £7,500 a licence a month
Discount for educational organisations
Yes
Free trial available
No

Service documents