Beacon is the digital campaign intelligence platform that is easy-to-use and presents real-time information based on data you can trust. It empowers marketers to accurately measure campaign results, take back control of their digital spend, and get a better ROI on their campaigns.


  • Campaign Measurement to see which marketing channels are performing
  • PPC Campaign Analytics for accurate measurement of Return-on Advertising-Spend (ROAS)
  • Click Fraud Protection to identify and stop bot traffic
  • Content Measurement to understand which content is driving engagement
  • Instant Accurate Reporting that saves time and money
  • Integrates with existing martech tools and technologies
  • Services including training, content generation and data insights
  • One easy-to-use platform based on data you can trust


  • Single Campaign Dashboard for ease of use
  • Attribute business results directly to marketing activity
  • Measure multiple digital channels within campaigns
  • Visitor journey/engagement tracking from click to conversion
  • Instant campaign and channels reporting saving time and money
  • Highlight good and bad channel performance for immediate action
  • Detect and mitigate against non-human clicks (bots)
  • Know exactly what works and what doesn't, and invest accordingly


£500 to £7,500 a licence a month

  • Education pricing available

Service documents

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G-Cloud 12

Service ID

2 1 4 8 7 7 3 9 1 3 5 1 8 9 8


Beaconsoft Mike Townend
Telephone: 07968 554211

Service scope

Software add-on or extension
Yes, but can also be used as a standalone service
What software services is the service an extension to
Marketing technology and social media platforms
Cloud deployment model
Public cloud
Service constraints
System requirements

User support

Email or online ticketing support
Email or online ticketing
Support response times
Response time depends on agreed service level. Default = 24-hour response at weekdays, can also offer 2-hour response 24x7.
User can manage status and priority of support tickets
Phone support
Phone support availability
9 to 5 (UK time), Monday to Friday
Web chat support
Onsite support
Support levels
Default service is 9am-6pm weekdays by ticket system and/or email.
Additional service levels are available, pricing depending on actual requirements.
Support available to third parties

Onboarding and offboarding

Getting started
Onboarding training is provided online over Zoom or a similar meeting technology by default, with an initial onboarding session lasting up to one hour and up to two follow on sessions during the initial month. Onsite training, or more extensive offsite training, or a bespoke onboarding/training plan is available at additional cost. Supporting training materials are available from the Beacon website.
Service documentation
Documentation formats
  • HTML
  • PDF
  • Other
Other documentation formats
End-of-contract data extraction
At the end of the contact, Beacon customers can extract their data through the provided application and can ask for deletion of this data from the Beacon platform on termination.
End-of-contract process
Data extraction and deletion is included in the price of the contract.

Using the service

Web browser interface
Supported browsers
  • Internet Explorer 11
  • Microsoft Edge
  • Firefox
  • Chrome
  • Safari 9+
  • Opera
Application to install
Designed for use on mobile devices
Differences between the mobile and desktop service
Provided that the mobile device includes a full specification mobile browser, Beacon will work as expected. Tested on tablets and modern mobiles, such as Samsung S8 upwards.
Service interface
What users can and can't do using the API
Approved users are able to use the API to provide any feature of the platform in their own infrastructure.
API documentation
API documentation formats
  • HTML
  • PDF
API sandbox or test environment
Customisation available


Independence of resources
We are AWS Cloud partners, all infrastructure for the Beacon service is in the cloud and we can scale rapidly to demand. At additional cost, we can provide a fully separated independent infrastructure for individual clients.


Service usage metrics
Metrics types
Beacon is a marketing metrics platform and therefore provides a full range of marketing metrics.
Reporting types
  • API access
  • Real-time dashboards
  • Reports on request


Supplier type
Not a reseller

Staff security

Staff security clearance
Staff screening not performed
Government security clearance

Asset protection

Knowledge of data storage and processing locations
Data storage and processing locations
United Kingdom
User control over data storage and processing locations
Datacentre security standards
Complies with a recognised standard (for example CSA CCM version 3.0)
Penetration testing frequency
At least every 6 months
Penetration testing approach
Protecting data at rest
  • Physical access control, complying with CSA CCM v3.0
  • Encryption of all physical media
Data sanitisation process
Equipment disposal approach
Complying with a recognised standard, for example CSA CCM v.30, CAS (Sanitisation) or ISO/IEC 27001

Data importing and exporting

Data export approach
Reports within the system allow for extraction in PDF or JSON format.
Data export formats
Other data export formats
Data import formats
Other data import formats

Data-in-transit protection

Data protection between buyer and supplier networks
TLS (version 1.2 or above)
Data protection within supplier network
TLS (version 1.2 or above)

Availability and resilience

Guaranteed availability
98% system uptime by default; with costed enhancements up to 99.9% uptime.
Approach to resilience
All infrastructure is hosted within the AWS cloud, with resilience built-in at every layer. Details of our infrastructure and disaster recovery plans are available on request.
Outage reporting
Email alerts; public dashboard planned.

Identity and authentication

User authentication needed
User authentication
  • 2-factor authentication
  • Username or password
Access restrictions in management interfaces and support channels
Management interfaces are only available to registered users, correctly logged into the platform and with the "administration" flag set on the database.
Access restriction testing frequency
At least every 6 months
Management access authentication
  • 2-factor authentication
  • Username or password

Audit information for users

Access to user activity audit information
Users contact the support team to get audit information
How long user audit data is stored for
At least 12 months
Access to supplier activity audit information
No audit information available
How long system logs are stored for
At least 12 months

Standards and certifications

ISO/IEC 27001 certification
ISO 28000:2007 certification
CSA STAR certification
PCI certification
Other security certifications

Security governance

Named board-level person responsible for service security
Security governance certified
Security governance approach
Beaconsoft is a corporate member of the Data & Marketing Association ( who have audited and approved our GDPR commitment as expressed on our website at
Information security policies and processes
Beaconsoft is a corporate member of the Data & Marketing Association ( who have audited and approved our GDPR commitment as expressed on our website at

Operational security

Configuration and change management standard
Supplier-defined controls
Configuration and change management approach
Software upgrades are release after strict testing and internal QA as versions. Penetration testing is carried out on all candidate releases prior to their release.
Vulnerability management type
Vulnerability management approach
We use AWS firewalls at layers 3,5,7, with comprehensive bot protection, fraud detection, and DDoS attack prevention in real-time. This is monitored through a 3rd party platform with alerts responded to 24x7.
Protective monitoring type
Protective monitoring approach
We run penetration testing prior to every software release. We maintain strict version control and are able to roll back system and data on detection of a compromise. Breaches are notified to our technology infrastructure team 24x7
Incident management type
Incident management approach
User incidents are reporting through our support system which can be escalated to our technology team. System reported incidents are escalated through Pager Duty.

Secure development

Approach to secure software development best practice
Conforms to a recognised standard, but self-assessed

Public sector networks

Connection to public sector networks


£500 to £7,500 a licence a month
Discount for educational organisations
Free trial available

Service documents

Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at Tell them what format you need. It will help if you say what assistive technology you use.