Bulk SMS Limited

Public Sector SMS

Text messaging services for local authorities, councils, Fire and Rescue services, the Police, NHS, CCGs, social services and more. Communicate using SMS with the public, colleagues, staff and other interested parties using secure UK only white routes using the Voodoo SMS service.


  • Bulk sending of SMS
  • Online user interface
  • Full reporting in real time
  • API integration with other platforms
  • Email to SMS/SMS to email
  • Send attachments via SMS
  • Short URL and tracking
  • Shortcode marketing
  • Keywords
  • International SMS


  • Large return on investment
  • Online interface means no software downloads
  • Free trial account with 25 complimentary credits
  • SMS can be personalised for increased response rate
  • Pay as you go or purchase order
  • 24/7 UK support
  • No minimum or maximum usage
  • Unlimited users per account with individual access
  • 98% open rate
  • Direct and immediate communication


£0.02 a unit

  • Free trial available

Service documents

Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at bevan.hughes@voodoosms.com. Tell them what format you need. It will help if you say what assistive technology you use.


G-Cloud 12

Service ID

1 3 5 6 8 3 9 8 8 3 1 8 2 5 1


Bulk SMS Limited Bevan Hughes
Telephone: 01484 599 311
Email: bevan.hughes@voodoosms.com

Service scope

Software add-on or extension
Yes, but can also be used as a standalone service
What software services is the service an extension to
Zapier, Magento, Magento 2, Opencart, VirtueMart, Woocommerce, Wordpress, Shopify, OSCommerce, RDB Pronet, Salesforce
Cloud deployment model
Hybrid cloud
Service constraints
The constraints are those imposed by existing SMS technology.
System requirements
  • Internet Access
  • Windows/MacOS/Linux Browser

User support

Email or online ticketing support
Email or online ticketing
Support response times
We endeavour to contact the Customer within 4 hours of email
User can manage status and priority of support tickets
Phone support
Phone support availability
24 hours, 7 days a week
Web chat support
Web chat
Web chat support availability
9 to 5 (UK time), Monday to Friday
Web chat support accessibility standard
None or don’t know
How the web chat support is accessible
Users can contact the team via the web chat on any page of the portal or front end website. Text, images and files can be shared.
Web chat accessibility testing
Onsite support
Yes, at extra cost
Support levels
Support is available 24 hours a day, 7 days a week. Telephone/email/ticket/live chat support is at no extra cost. On site support is provided volume dependent. A technical Account Manager will be assigned.
Support available to third parties

Onboarding and offboarding

Getting started
The VoodooSMS portal is directly accessible through your secure HTTPS web browser, making the on-boarding process as easy as possible. If necessary, one account can have many users with separate log-in details if more than one member of staff needs access to the platform. It is also possible to create sub-accounts of the main account that can be managed and monitored. Once signed up, you can start sending SMS straight away using the 500 free trial credits. Online and telephone training is provided free of charge, and on site training is available as per the pricing document.
Service documentation
Documentation formats
  • HTML
  • PDF
End-of-contract data extraction
Download of data via CSV / XLS
End-of-contract process
If the user is pre-paid, there is no extra cost at the end of the contract. Credits do not expire but are refundable if unused. If the user is post-paid, then they will be invoiced on the 1st of the following month after the contract has ended on 30 day terms. There are no additional costs to export data or close the account.

Using the service

Web browser interface
Supported browsers
  • Internet Explorer 10
  • Internet Explorer 11
  • Microsoft Edge
  • Firefox
  • Chrome
  • Safari 9+
  • Opera
Application to install
Designed for use on mobile devices
Differences between the mobile and desktop service
The VoodooSMS website is fully responsive, with all desktop features being available on the mobile site.
Service interface
Description of service interface
The HTTPS portal allows users to create accounts, send and receive SMS, retrieving delivery receipts, creating/managing contact lists, viewing account balance/spend and short URL tracking to name a few of the most common features. Our 'help' section documentation is available to view online which will answer many questions users may have and our support team can help 24/7 via phone and email-based support tickets.
Accessibility standards
None or don’t know
Description of accessibility
Users can interact with the VoodooSMS portal via a web browser, any accessibility tools available via the computer's OS/browser can be used.
Accessibility testing
None in the current version.
What users can and can't do using the API
Users can issue an API key when an account is created which can be managed in the portal. API keys can be added or removed from within the account. Our API documentation is available to view online and our in-house team of developers can help facilitate an integration. API features include IP security, quiet times, truncate sender ID and auto-remove invalid characters which can all be amended through the API section of the portal. The API allows for the sending and receiving of SMS, retrieving delivery receipts, retrieving contact lists, adding to a contact list, retrieving balance information, transferring credits between accounts, auto-list and short URL tracking. Limitations are imposed only by that of current SMS technology, i.e. 11 character sender ID, maximum message length is 918 characters.
API documentation
API documentation formats
  • HTML
  • PDF
API sandbox or test environment
Customisation available
Description of customisation
Outbound messages and sender IDs are created by the user, and inbound message configuration such as forwarding, listing and replying can be fully customised by the user depending on their requirement.


Independence of resources
We ensure enough resources are available.


Service usage metrics
Metrics types
Full reporting is provided including contact number, sender ID, sent time, delivery time, delivery status and click tracking if using short URLs.
Reporting types
  • API access
  • Real-time dashboards


Supplier type
Not a reseller

Staff security

Staff security clearance
Other security clearance
Government security clearance
Up to Developed Vetting (DV)

Asset protection

Knowledge of data storage and processing locations
Data storage and processing locations
United Kingdom
User control over data storage and processing locations
Datacentre security standards
Complies with a recognised standard (for example CSA CCM version 3.0)
Penetration testing frequency
At least every 6 months
Penetration testing approach
Another external penetration testing organisation
Protecting data at rest
Physical access control, complying with another standard
Data sanitisation process
Data sanitisation type
Deleted data can’t be directly accessed
Equipment disposal approach
A third-party destruction service

Data importing and exporting

Data export approach
Via the Portal and/or API
Data export formats
  • CSV
  • Other
Other data export formats
Data import formats
  • CSV
  • Other
Other data import formats
  • VCF
  • Zip
  • XLS
  • XLXS
  • Manually Entered
  • Copy/Paste

Data-in-transit protection

Data protection between buyer and supplier networks
TLS (version 1.2 or above)
Data protection within supplier network
  • TLS (version 1.2 or above)
  • Other
Other protection within supplier network
Data encryption where required, physical access limitation, VPN access to backend servers.

Availability and resilience

Guaranteed availability
We target 99.95%+ up time and currently tracking at 99.99% for Q2 2020. Compensation is given in the form of credits for any user affecting service outages.
Approach to resilience
Available upon request.
Outage reporting
Currently via email alerts, we are about to launch a status website where users can check 24/7.

Identity and authentication

User authentication needed
User authentication
  • 2-factor authentication
  • Identity federation with existing provider (for example Google Apps)
  • Username or password
Access restrictions in management interfaces and support channels
Access is by least permission basis, access is logged and regularly reviewed. Alerts are in place for specific account types logging in from unknown IP addresses along with limitations on access via unknown IP address. VPN access is required for core management.
Access restriction testing frequency
At least every 6 months
Management access authentication
  • 2-factor authentication
  • Dedicated link (for example VPN)
  • Username or password

Audit information for users

Access to user activity audit information
Users have access to real-time audit information
How long user audit data is stored for
At least 12 months
Access to supplier activity audit information
Users have access to real-time audit information
How long supplier audit data is stored for
At least 12 months
How long system logs are stored for
Between 1 month and 6 months

Standards and certifications

ISO/IEC 27001 certification
Who accredited the ISO/IEC 27001
ISO/IEC 27001 accreditation date
What the ISO/IEC 27001 doesn’t cover
There are no exclusions to our ISO 27001 accreditation.
ISO 28000:2007 certification
CSA STAR certification
PCI certification
Who accredited the PCI DSS certification
PCI DSS accreditation date
What the PCI DSS doesn’t cover
All relevant aspects are covered.
Other security certifications
Any other security certifications
Cyber Essentials

Security governance

Named board-level person responsible for service security
Security governance certified
Security governance standards
ISO/IEC 27001
Information security policies and processes
Following ICO and Ofcom guidelines along with company policy regarding information security, data protection policy.

Operational security

Configuration and change management standard
Conforms to a recognised standard, for example CSA CCM v3.0 or SSAE-16 / ISAE 3402
Configuration and change management approach
Changes are tracked via various methods, including documented change management methods, support tickets with suppliers and change process control.
Vulnerability management type
Vulnerability management approach
Hardware, O/S and application vulnerabilities are addressed on a case by case basis. Hardware, O/S and application updates in relation to an identified vulnerability are tested by our hosting provider, UKFast, within their R&D environment prior to release onto our platforms.
Protective monitoring type
Protective monitoring approach
At the network and application level, we employ various techniques to monitor our platform. These include Intrusion Detection, file change tracking, access attempts etc. Application access is monitored and auto lockouts are in place for multiple attempted access using incorrect usernames and/or passwords. Alerting is in place for all methods using a variety of tools to inform the management and support teams. Response is usually within minutes of an alert.
Incident management type
Conforms to a recognised standard, for example, CSA CCM v3.0 or ISO/IEC 27035:2011 or SSAE-16 / ISAE 3402
Incident management approach
Under our ISO27001 framework, we have several pre-defined processes to deal with incidents. These are reviewed and tested on a regular basis with changes made and documented as required.

Secure development

Approach to secure software development best practice
Conforms to a recognised standard, but self-assessed

Public sector networks

Connection to public sector networks


£0.02 a unit
Discount for educational organisations
Free trial available
Description of free trial
The VoodooSMS portal is available to trial free of charge with 500 free test credits. All services apart from inbound SMS are available with the free trial service by default, though inbound SMS trials can be arranged. There is no limited time period for the free trial.
Link to free trial

Service documents

Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at bevan.hughes@voodoosms.com. Tell them what format you need. It will help if you say what assistive technology you use.