Location Intelligence API

Location Intelligence APIs facilitate you in building innovative location-based applications for multiple platforms (including both web and mobile). The APIs facilitate varied location based information and communication services to the developers. The developers can use this locational data to develop innovative apps for commercial and consumer markets.


  • Enhance location data with addresses, place names, businesses and timezones.
  • Add lifestyle and demographic insights to your location data
  • Add your own local search into your apps and websites
  • Enrich your addresses with location coordinates and vice versa
  • Incorporate extensive geodata into everyday applications, business processes and workflows
  • Place data atop maps for visualization and decision making
  • Create smart drive-time and drive distance
  • Trigger & automate business processes & actions
  • Routing directions for single or mulitiple origin & destination inputs
  • Examine local crime, earthquake, flood and fire risks


  • Enhances & enriches your address data
  • Provides demographic and lifestyle data from address and location inputs
  • Routing data from address and location inputs
  • Provides address information, POI information, nearby places and timezone information
  • Transform location and business data into powerful insights
  • High quality, enterprise solutions online
  • Easy to embed in your existing applications
  • SaaS ready format
  • Combine Spectrum services with other spatial or territory data
  • Extra processing overhead remains on our servers


£570 per unit per month

  • Free trial available

Service documents

G-Cloud 10



Ian Drury

02921 252020


Service scope

Service scope
Software add-on or extension No
Cloud deployment model Public cloud
Service constraints None
System requirements Requires a compatible browser as listed in the Digital Marketplace

User support

User support
Email or online ticketing support Email or online ticketing
Support response times Full system support is available 365/24/7. Various support levels are provided from Standard to Premium.

Target response times are based upon severity level:-

Severity Level Target Response
Critical 30 mins
High 4 hours
Medium Within 2 days
Low Within 4 days
User can manage status and priority of support tickets Yes
Online ticketing support accessibility WCAG 2.0 AAA
Phone support Yes
Phone support availability 9 to 5 (UK time), Monday to Friday
Web chat support No
Onsite support Onsite support
Support levels Standard support is included with first year license agreement (20% of cost thereafter).
The Standard Support Agreement includes the following benefits for registered-user customers:
• Unlimited Technical Support during the business hours.
– Includes advice on implementation, optimization and troubleshooting
– All reproducible errors, when operated in Supported Enviroment, are covered
• Access to Worldwide Software Support professionals highly experienced in the use and operation of our applications and who will see your case through to resolution
• Use of remote desktop sharing available at the discretion of Worldwide Software Support

Level 2 Services
24 x 7 Production Emergency Support: Customers requiring a higher level of support in managing potential production-down issues may consider the enhanced 24/7 support option with the following benefits:
• 24/7 access to a Worldwide Software Support Professional
• Up to five additional customer defined points of contact
With Level 2 Services, your calls will also go into a priority queue.

Level 3 Services
Service includes all benefits of Level 1 and Level 2 in addition to access to a Service Relationship Manager (SRM).
• Remote internet based access and problem analysis
• Account status reports and reviews, up to weekly, as required
Support available to third parties No

Onboarding and offboarding

Onboarding and offboarding
Getting started A developers guide is provided online once an account has been created and the online services have been purchased. The comprehensive guide covers descriptions of all the available API calls and SDKs. Once you have registered and logged in, the guide will take you through how to make the first API call.

Training consultants are able to provide product training on a time & materials basis which is not included in the Spectrum LI API subscription costs. Rates for consultancy can be found in the SIFA rate card.
Service documentation Yes
Documentation formats
  • HTML
  • PDF
End-of-contract data extraction No user data is held via the API
End-of-contract process At the end of the contract the license is cancelled and access to API revoked

Using the service

Using the service
Web browser interface Yes
Supported browsers
  • Internet Explorer 7
  • Internet Explorer 8
  • Internet Explorer 9
  • Internet Explorer 10
  • Internet Explorer 11
  • Microsoft Edge
  • Firefox
  • Chrome
  • Safari 9+
Application to install No
Designed for use on mobile devices Yes
Differences between the mobile and desktop service None, based on application
Accessibility standards None or don’t know
Description of accessibility Not applicable
Accessibility testing Not applicable
What users can and can't do using the API The developers can use this locational data to develop innovative apps for commercial and consumer markets.

• The Location Intelligence APIs facilitate the following types of locational data capabilities:
• Demographic data and lifestyle segmentation that can be retrieved by address and location inputs. Provides Demographic data and lifestyle data from by address and location inputs.
Provides Demographic and lifestyle data from address and location inputs
• Routing data from address and location inputs
• POI information, address information, nearby places and timezone information that can be retrieved by providing location coordinates.
• Narrowing location search based on various available parameters.
• General Tax and Auto Tax and taxrate information.
API documentation Yes
API documentation formats
  • HTML
  • PDF
API sandbox or test environment Yes
Customisation available No


Independence of resources The service is deployed in Amazon Web Services. It can also spawn multiple process threads and micro batches to process jobs efficiently and prevent bottlenecks


Service usage metrics Yes
Metrics types Percentage availability
Scheduled Maintenance
Reporting types Regular reports


Supplier type Reseller providing extra support
Organisation whose services are being resold Pitney Bowes

Staff security

Staff security
Staff security clearance Conforms to BS7858:2012
Government security clearance Up to Developed Vetting (DV)

Asset protection

Asset protection
Knowledge of data storage and processing locations Yes
Data storage and processing locations
  • United Kingdom
  • Other locations
User control over data storage and processing locations No
Datacentre security standards Complies with a recognised standard (for example CSA CCM version 3.0)
Penetration testing frequency At least once a year
Penetration testing approach Another external penetration testing organisation
Protecting data at rest
  • Physical access control, complying with another standard
  • Encryption of all physical media
Data sanitisation process No
Equipment disposal approach A third-party destruction service

Data importing and exporting

Data importing and exporting
Data export approach As it's and on demand web service, the export of the data is part of the web based standards protocol service
Data export formats
  • CSV
  • Other
Other data export formats
  • XML
  • JSON
Data import formats
  • CSV
  • Other

Data-in-transit protection

Data-in-transit protection
Data protection between buyer and supplier networks
  • TLS (version 1.2 or above)
  • Legacy SSL and TLS (under version 1.2)
Data protection within supplier network
  • TLS (version 1.2 or above)
  • Legacy SSL and TLS (under version 1.2)

Availability and resilience

Availability and resilience
Guaranteed availability 99.9% on the infrastructure supporting the application, none on the application.
Approach to resilience The AWS Business Continuity plan details the process that AWS follows in the case of an outage, from detection to deactivation. AWS has developed a three-phased approach: Activation and Notification Phase, Recovery Phase, and Reconstitution Phase. This approach ensures that AWS performs system recovery and reconstitution efforts in a methodical sequence, maximizing the effectiveness of the recovery and reconstitution efforts and minimizing system outage time due to errors and omissions.

AWS maintains a ubiquitous security control environment across all regions. Each data centre is built to physical, environmental, and security standards in an active-active configuration, employing an n+1 redundancy model, ensuring system availability in the event of component failure. Components (N) have at least one independent backup component. All data centres are online and serving traffic. In case of failure, there is sufficient capacity to enable traffic to be load-balanced to the remaining sites.

Individual application resilience will vary depending on service configuration.
Outage reporting Email alerts

Identity and authentication

Identity and authentication
User authentication needed Yes
User authentication Username or password
Access restrictions in management interfaces and support channels Role based security allows restrictions to management interfaces
Access restriction testing frequency At least once a year
Management access authentication Username or password

Audit information for users

Audit information for users
Access to user activity audit information Users have access to real-time audit information
How long user audit data is stored for User-defined
Access to supplier activity audit information Users contact the support team to get audit information
How long supplier audit data is stored for At least 12 months
How long system logs are stored for Between 1 month and 6 months

Standards and certifications

Standards and certifications
ISO/IEC 27001 certification Yes
Who accredited the ISO/IEC 27001 BSI
ISO/IEC 27001 accreditation date 16/11/2015
What the ISO/IEC 27001 doesn’t cover This is accreditation for the data center services
ISO 28000:2007 certification No
CSA STAR certification No
PCI certification No
Other security certifications No

Security governance

Security governance
Named board-level person responsible for service security Yes
Security governance certified Yes
Security governance standards ISO/IEC 27001
Information security policies and processes The corporate policies and control framework are aligned with the ISO 27001 Information Security Program Management Standards. This includes pragmatic policies, procedures, standards and guidelines to support the information security requirements, with a focus on the most critical assets. This enables us to maximize efficiency and effectiveness by leveraging a common set of controls and policies to comply with many The information security policy framework includes documented policies, procedures, standards and guidelines to support our relevant information security requirements.
There are 2 separate teams one for privacy and one for Information Security

Operational security

Operational security
Configuration and change management standard Supplier-defined controls
Configuration and change management approach The servers are monitored through SSCM and all assets are maintained through a central inventory. The servers are scanned and patched for vulnerabilities periodically.
A committee reviews the changes to the server and the configuration. The committee decides based on the test results and the risk involved. The changes are not performed without prior approval from the committee and the stakeholders. The normal change requests go through complete phase of stakeholder approvals, testing and UAT.
Vulnerability management type Supplier-defined controls
Vulnerability management approach Scan is run on servers, once every month using Vulnerability Assessment tool The vulnerabilities are identified, remediation for the identified vulnerabilities are completed within 30 days All stakeholders are informed and the same change management process applies to the remediation process. There are various ways including the VA update and emails where we get inputs on potential threats.
Protective monitoring type Supplier-defined controls
Protective monitoring approach At the desktop Level, AVs are installed and updated which does real time monitoring on potential threats. At the network level, the traffic are regulated through firewall. We also have IDS which analysis traffic and whenever a potential attack is identified an automatic ticket is raised under security incident queue and get resolved based on the severity. The responses are provided based on the severity level.
Incident management type Supplier-defined controls
Incident management approach Multiple IDS devices are situated in the perimeter of the network which continuously monitor the inbound and outbound traffic. A 24x7 team monitors these incidents and provide real time solution. Timely escalations make sure all incidents are worked on priority and necessary patching or fixes are done following the change management process.

Secure development

Secure development
Approach to secure software development best practice Conforms to a recognised standard, but self-assessed

Public sector networks

Public sector networks
Connection to public sector networks No


Price £570 per unit per month
Discount for educational organisations No
Free trial available Yes
Description of free trial Details provided upon request


Pricing document View uploaded document
Skills Framework for the Information Age rate card View uploaded document
Service definition document View uploaded document
Terms and conditions document View uploaded document
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