Forfront Limited

e-shot™ email marketing

e-shot™ is a leading Cloud digital marketing engagement platform. Including email, integrated SMS and enables Public Sector organisations to create engaging messages easily with no previous coding or design expertise. User friendly, drag&drop designer, fully-integrated powerful reporting tools. e-shot™ provides a simple solution to a sophisticated area of modern marketing.


  • Email and SMS campaigns
  • Six email editors including dynamic content tools
  • Contacts management including segmentation tools
  • Preference centre and double opt-in forms
  • Split testing functions
  • Mobile and desktop previews
  • Versatile REST API
  • Integration to CRM and CMS tools
  • Detailed campaign reporting and analytics


  • Deliver contact centric-communications
  • Track and report on campaign interactions
  • Easily design and edit high impact communications
  • Tailor messages based on data-driven variables
  • Ensure compliant contact data processing
  • Manage multiple brands or departments through one interface
  • Integrate with other key business systems


£150 per licence per month

Service documents


G-Cloud 11

Service ID

1 0 2 9 6 9 2 6 6 8 6 9 6 9 0


Forfront Limited

Daniel Hare

020 3320 8777

Service scope

Software add-on or extension
Cloud deployment model
Public cloud
Service constraints
We always proactively inform our customers of any scheduled maintenance or if there is an issue affecting the services both by e-mail and on the e-shot™ dashboard. In the case of peak time traffic overload, we apply contingency in the form of intelligent delivery procedures in order to protect the reputation of our customers’ domains and IPs.
System requirements
Requires internet access

User support

Email or online ticketing support
Email or online ticketing
Support response times
Between 8am-6pm our dedicated team are on-hand to respond. All questions are acknowledged immediately and then put through our triage process to be responded to as quickly as possible.

Out of office hours we have email address and a support system where users can log their issues. These are monitored and again put through our triage process and responded to as quickly as possible.
User can manage status and priority of support tickets
Online ticketing support accessibility
WCAG 2.1 AA or EN 301 549
Phone support
Phone support availability
9 to 5 (UK time), Monday to Friday
Web chat support
Web chat
Web chat support availability
9 to 5 (UK time), Monday to Friday
Web chat support accessibility standard
WCAG 2.1 AA or EN 301 549
Web chat accessibility testing
We have not systematically undertaken testing of this nature
Onsite support
Yes, at extra cost
Support levels
All of our customers have access to remote support through our Customer Success team who deal with a full range of issues including technical support, training, advice, account management and administration.

Support is provided on the same basis to all customers and priority is given to issues that prevent a client from using the software to complete a time sensitive task. Remote support is inclusive in all of our software subscriptions and we also provide proactive support to ensure customers can derive maximum benefit from using our solutions. Should a support requirement be deemed as consultancy, then additional charges may apply.

Our Customer Success team is backed up by our technical teams including Infrastructure, Deliverability and Development. Technical Account Management is provided by the Customer Success team and Cloud Support is provided by our Infrastructure team who continually monitor our solutions and solve issues proactively.
Support available to third parties

Onboarding and offboarding

Getting started
Personal training via screen share and telephone. Additional online resources available with training videos and documentation. Ongoing Customer Success team on hand to provide the personal touch, all included.
Service documentation
Documentation formats
  • HTML
  • PDF
End-of-contract data extraction
Platform caters for all data export via user interface. You can export all contact data via csv files or use the API to export all data.
End-of-contract process
All data, reports and templates are available for extraction up until the date of leaving without charge. Once deadline has been reached, account is closed and archived. After this period the account will be deleted from the system and only an archived back up copy will be kept for the period required by data protection guidelines;

Using the service

Web browser interface
Supported browsers
  • Internet Explorer 9
  • Internet Explorer 10
  • Internet Explorer 11
  • Microsoft Edge
  • Firefox
  • Chrome
  • Safari 9+
  • Opera
Application to install
Designed for use on mobile devices
Differences between the mobile and desktop service
Email and campaign authoring only available on desktop service.

Mobile service is restricted to reporting and analytics.
Service interface
What users can and can't do using the API
What users can and can't do using the API

e-shot™ has a REST API that is accessible over HTTPS. API access is granted by a API key that can be restricted to specific sub-accounts where necessary. API key requests must be submitted by an authorised administrator via our support system. The appropriate login credentials are then supplied to the client who will use these credentials in all API requests made to e-shot™. Further documentation detailing the functionality available for the APIs can be found at: The REST API has full read and write capabilities over the main entities including contacts, campaigns, sources, groups and website activity.
API documentation
API documentation formats
API sandbox or test environment
Customisation available
Description of customisation
E-shot™ can be customised extensively to accommodate different needs with control over user management, branding, templates and sending identities. e-shot™ can also be set up into sub-accounts so that different organisational units can have their own customisations. Each e-shot™ sub-account can be white-labeled by a customer to have their own logo that appears on the UI and reports sent by the system. Individual users can customise reporting and analytics and certain elements of the UI. From a API perspective, customisation is extremely versatile with e-shot™ functions built into third party systems on a bespoke basis where needed.


Independence of resources
The e-shot™ system is load balanced across multiple machines. The following aspects of the system are load balanced: The main website, the interactions website, campaign sends and databases (each customer has their own database). These enable us to scale horizontally should we need to.

We monitor load regularly and if required can install another server and introduce it into the system via our Octopus deployment delivery system using Infrastructure as Code (IaC).


Service usage metrics
Metrics types
Zabbix monitoring is in place to check the health of the hosted environment. Any serious application level issues encountered by the system are monitored in part by Zabbix, as well as by implemented application logging. Serious issues encountered within code or by Zabbix results in a text message to the Operations team for triaging.

Any issues that affect the stability of the platform will be displayed on the e-shot™ user's dashboard.

All API calls made by the system are monitored.
All campaign sends and send interactions are recorded and available as realtime statistics to the e-shot™ user.
Reporting types
  • Real-time dashboards
  • Regular reports
  • Reports on request


Supplier type
Not a reseller

Staff security

Staff security clearance
Other security clearance
Government security clearance

Asset protection

Knowledge of data storage and processing locations
Data storage and processing locations
United Kingdom
User control over data storage and processing locations
Datacentre security standards
Complies with a recognised standard (for example CSA CCM version 3.0)
Penetration testing frequency
Protecting data at rest
Physical access control, complying with SSAE-16 / ISAE 3402
Data sanitisation process
Data sanitisation type
Deleted data can’t be directly accessed
Equipment disposal approach
In-house destruction process

Data importing and exporting

Data export approach
Via user interface
Data export formats
Data import formats
  • CSV
  • Other
Other data import formats

Data-in-transit protection

Data protection between buyer and supplier networks
  • Private network or public sector network
  • IPsec or TLS VPN gateway
  • Legacy SSL and TLS (under version 1.2)
Data protection within supplier network
  • IPsec or TLS VPN gateway
  • Legacy SSL and TLS (under version 1.2)

Availability and resilience

Guaranteed availability
Forfront will immediately inform customers if there is an issue affecting the services or products via e-mail and on the e-shot™ dashboard. If it is a high or crisis priority issue, the customers will be periodically updated with the status. All the time frames above are based on the working hours schedule 09:00 – 18:00 Monday to Friday excluding Public Holidays. Please refer to Forfront Service Level Agreement.pdf for full details
Approach to resilience
Available on request
Outage reporting
Outages detected by our monitoring systems result in text messages that are sent to the Operations Team. They would triage and if necessary escalate these issues.

We have a public dashboard that e-shot™ staff can apply a message to. This is used to inform users of routine maintenance patch or feature deployments.

Any serious unexpected or long outages result in an email to the administrators of the e-shot™ customers that are to be affected. The Account Management team would also inform the customers by phone.

Identity and authentication

User authentication needed
User authentication
  • Public key authentication (including by TLS client certificate)
  • Username or password
Access restrictions in management interfaces and support channels
Username and password
Access restriction testing frequency
At least every 6 months
Management access authentication
  • Public key authentication (including by TLS client certificate)
  • Dedicated link (for example VPN)
  • Username or password
  • Other
Description of management access authentication
E-shot™ platform in Datacentre is accessed via dedicated/permanent Site to Site VPN only from office. This Site to Site VPN is protected by 3DES & AES128 encryption and 3DES & SHA1 authentication with pre-shared key. Access via this Site to Site VPN is further restricted at user level to only authorised personnel by 3rd party software with encrypted username password.

Audit information for users

Access to user activity audit information
Users contact the support team to get audit information
How long user audit data is stored for
Access to supplier activity audit information
Users contact the support team to get audit information
How long supplier audit data is stored for
How long system logs are stored for
At least 12 months

Standards and certifications

ISO/IEC 27001 certification
ISO 28000:2007 certification
CSA STAR certification
PCI certification
Other security certifications
Any other security certifications
Cyber Essentials

Security governance

Named board-level person responsible for service security
Security governance certified
Security governance standards
Other security governance standards
Cyber Essentials
Information security policies and processes
We are Cyber Essentials Compliant.
We have implemented DevOps processes and practices.
The website adheres to the OWASP standards for web security.

Only tested code is promoted from Development to UAT to Production via use of Octopus Deploy. It is not possible for code to be promoted to Production without first going to the Development and UAT environments.

We have an SLA in place with a defined escalation process:

We review our implemented policies annually.

Operational security

Configuration and change management standard
Supplier-defined controls
Configuration and change management approach
Ges requested to a system are written up into a UAC driven change request specification document, with supplied estimates for delivery. This takes into consideration standards agreed with the client; e.g. OWASP.

The deliverable components of a specification are created as tasks in our issue tracking system and assigned to a SPRINT delivery. Code changes are checked-in against a task to provide an audit that will be reviewed and tested.

Only the release management team can promote software to public facing environments. This is carried out using an automated delivery platform.
Vulnerability management type
Supplier-defined controls
Vulnerability management approach
Issues encountered by users of the system go to first line support who will triage the issue. Issues encountered by the application or monitoring facilities are triaged by the Operations Team. These issues can be received by: Text, Phone, Web Chat or Email.

Triaging takes into consideration the impact of an issue according to our definitions associated with Critical, High, Medium and Low priority issues.
E.g. Critical issues are where the system is unusable or cannot be used to carry out critical business functions and no work around exists.

The following is a link to our SLA:
Protective monitoring type
Supplier-defined controls
Protective monitoring approach
Firewall logs and application notifications are monitored and Forfront can respond quickly to any incidents.
Incident management type
Conforms to a recognised standard, for example, CSA CCM v3.0 or ISO/IEC 27035:2011 or SSAE-16 / ISAE 3402
Incident management approach
To report an issue, a new case has to be created using the Forfront Support System. We can also be contacted
on our Live Support System, Support Line (020 3320 8750) or by e-mail to
For out-of-hours and public holidays’ support we monitor our Support System and our emergency email at To ensure the quickest response time please provide us with your account reference
number and a clear description of the issue including the feature affected and if possible the steps we can take
to recreate the issue.

Secure development

Approach to secure software development best practice
Independent review of processes (for example CESG CPA Build Standard, ISO/IEC 27034, ISO/IEC 27001 or CSA CCM v3.0)

Public sector networks

Connection to public sector networks


£150 per licence per month
Discount for educational organisations
Free trial available

Service documents

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