Awarded to Methods Business and Digital Technology Limited

Start date: Monday 2 December 2019
Value: £95,000
Company size: SME
NHS England and NHS Improvement (working as a single organisation)

Discovery of NHS England & NHS Improvement Corporate Website

24 Incomplete applications

22 SME, 2 large

29 Completed applications

28 SME, 1 large

Important dates

Thursday 20 June 2019
Deadline for asking questions
Thursday 27 June 2019 at 11:59pm GMT
Closing date for applications
Thursday 4 July 2019 at 11:59pm GMT


Summary of the work
Discovery phase for a joint NHS England and NHS Improvement corporate website, including mapping business requirements, users and needs, navigation, content, workflow and UX resulting in a report (and any other outputs) with actionable recommendations for enhancement and/or redevelopment of a joint NHS England & NHS Improvement corporate website.
Latest start date
Tuesday 27 August 2019
Expected contract length
4 Months
Yorkshire and the Humber
Organisation the work is for
NHS England and NHS Improvement (working as a single organisation)
Budget range
Maximum £95,000 ex VAT and fully inclusive of all supplier expenses

About the work

Why the work is being done
Currently both organisations have separate websites, with different user audiences.
NHS England and NHS Improvement are working together as a single organisation to better support the NHS to deliver improved care for patients.
Problem to be solved
Discovery phase for a joint NHS England and NHS Improvement corporate website, including mapping business requirements, users and needs, navigation, content, workflow, technical audit and UX resulting in a report (and any other outputs) with actionable recommendations for enhancement and/or redevelopment of a joint NHS England & NHS Improvement corporate website.
Who the users are and what they need to do
NHS England and NHS Improvement deliver services and information to the entire NHS, members of the public, charities, parliament, the media, research, as well as many other groups.

NB: Identifying website-users and scoping their needs is part of the Discovery-phase.
Early market engagement
Not Applicable
Any work that’s already been done
Both current websites are live versions. Previous discovery will be shared with the selected supplier. Some survey and internal audience interviews will have taken place by our in-house team.
Existing team
Both organisations have digital communications teams that are actively working as one team to ensure changes can be delivered. As part of this function several members are working on user research and will work with the selected supplier.
Current phase

Work setup

Address where the work will take place
NHS England, Quarry House, Quarry Hill, Leeds LS2 7UE
NHS Improvement, Wellington House, 133-155 Waterloo Road, London SE1 8UG

Members of the Supplier team shall be on-site as required and agreed with the Head of Digital Communications.

Remote working will be assumed except for agreed activity such as start and planning meetings, Show and Tells and interviews/workshops. Some travel to other NHS E&I offices, NHS trust sites and other stakeholders will be required.
Working arrangements
The discovery needs to be run to agile methodology.
The supplier team will be responsible for project managing and delivering the project, reporting into the Digital Service Owner who will act as product owner. The supplier team will host four agile ceremonies (daily Stand-ups, regular Show-&-Tell reviews, Retrospective and Sprint planning) which will be mandatory for the Supplier staff/team.
The supplier team will need to provide all resources and materials required to deliver the discovery, including arranging interview sessions, outputs and reports.
Security clearance
Security Clearance not required

Additional information

Additional terms and conditions
No additional terms and conditions at this stage

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.

Essential skills and experience
  • Experience of scoping, defining and delivering discovery phase for corporate websites of public sector organisations (20 points)
  • Able to draw upon appropriate skills mix to inform discovery including UX, agile PM, audience-mapping (personas, needs/user stories, user journeys), user research, user insight, analytics, visual design etc. (20 points)
  • Able to develop a discovery report/output/recommends that can easily be developed into a backlog for development sprints (either as enhancements to existing website or as new development requirements) (15 points)
  • Able to draw upon wide variety of methods in order to develop a robust understanding of users and their needs (15 points)
  • Experience of passing discovery phase of GDS assessments and able to advise and make recommendations on scope and approach based on this experience (10 points)
  • Experience of presenting digital findings and insights to a non-technical audience, including senior managers (10 points)
  • Experience of agile product development (5 points)
  • Understanding of the NHS, its structure and current opportunities and challenges (5 points)
Nice-to-have skills and experience
  • Demonstrable knowledge of NHS England and NHS Improvement
  • Experience/knowledge using WordPress and Wagtail CMSs
  • Experience of passing all phases of GDS assessments for a corporate website

How suppliers will be evaluated

How many suppliers to evaluate
Proposal criteria
  • Approach, methodology and evidence of relevant past work as detailed in suppliers' proposal (including examples of previous work) and references (20 points)
  • Relevance, appropriateness and quality of solution approach outlined in the presentation/demo (20 points)
  • A minimum of two examples of previous relevant discovery reports (20 points)
  • Team structure, experience and mobilisation time (including roles and example CVs of typical resources) (15 points)
  • Answers to questions during the interview/presentation stage (10 points)
  • Demonstration of depth of understanding of our requirement (10 points)
  • Evidence of successful working in blended teams with clients and other suppliers (10 points)
  • Value for money, assessed on the basis of a like-for-like comparison of a costed resource profile which shortlisted suppliers will return as part of their proposal (15 points)
Cultural fit criteria
  • Work as a "one team" with our organisation and other suppliers (20 points)
  • • Share knowledge and experience with other team members (20 points)
  • Agile and flexible to changing/uncertain requirements (20 points)
  • Transparent and collaborative when making decisions (20 points)
  • Able to establish credibility and rapport with product team and internal and external users (10 points)
  • Challenge the status quo (10 points)
Payment approach
Capped time and materials
Assessment methods
  • Written proposal
  • Case study
  • Work history
  • Reference
  • Presentation
Evaluation weighting

Technical competence


Cultural fit




Questions asked by suppliers

1. Who are the project stakeholders?
NHS England / NHS Improvement
2. Could you please clarify why the essential criteria for shortlisting have a points weighting?
To ensure we score suppliers fairly.
3. Can you provide a more detailed list of users? You mention some previous user research – how recent & how extensive was this?
As described, this is part of the requirements
4. How many user groups and individual users do you envisage being involved in qualitative research?
As described, this is part of the requirements
5. Will there be one project manager or one from NHS England and one from NHS Improvement?
One for both
6. Is there internal resource for qualitative research? For another client we designed the questions but they wanted to provide the resource for the interviews. Would we be running the whole process?
No additional resource, but we should be able to assist to identify
7. Who are the internal stakeholders? Do you have a list? This will allow us to consider how we will need to present information throughout the project
Yes, but only to successful supplier
8. Why is knowledge of Wagtail CMS required for a discovery?
This is "a nice to have requirement" not a mandatory requirement. This is one of the two used CMSs
9. Please can you explain what you have based the budget on and how that maps to a 4 month delivery phase for a discovery
That is the timescale and budget
10. Please can you clarify why you expect a discovery to take 4 months?
That is the timescale
11. Can you please confirm who will be responsible for user recruitment for the Discovery (NHS England / NHS Improvement or the supplier)?
Supplier, but we will assist
12. Can you please confirm what accessibility standards the Discovery Phase should align to?
Accessibility awareness should be part of the discovery
13. In the separately linked "‘Discovery of NHS England & NHS Improvement Corporate Website’ question and answer session details", you mention "Q and A by E-mail: 26th of June to 3rd July 2019 Final clarifications posted on Digital Marketplace 5th July 2019". Please could we ask if responses could posted at least one working day before the deadline of 4th July as per framework guidance to help suppliers determine suitability to meet your requirements?
All answers will be posted before or on 28th June
14. Please could you clarify on the requirement "Experience of passing all phases of GDS assessments for a corporate website". As per published guidelines, the GDS assessment will appraise each transactional service run by an organisation (i.e. exchanging information, money, permission, goods or services or submitting personal information that results in a change to a government record) rather than the Corporate Website. Is the question posed therefore seeking experience of organisations that have passed all phases of GDS assessment for one or more transactional services linked from a Corporate Website?
GDS / digital approvals is not just for limited to transactional websites. Experience of running discovery projects that have passed GDS assessment will be necessary.
15. Are the technologies mentioned, Wagtail and Wordpress, already determined through strategic investment and commitment to these platform? Or are you amenable to the optimum technology being determined through the outputs of Discovery and Alpha?
These are currently in place.
16. Please could you clarify if the website in question is as described on your public facing website ? &
17. Is the 4 months period stated for the contract your expectation of how long the engagement will run for, or is it a maximum? Would it potentially practical to delivery the Discovery in a shorter timeframe?
18. Do you either require or prefer that public sector examples are cited rather than private sector examples? Or, if we have a relevant private sector example, will it be given equal consideration to a public sector example?
Either / or a mix will be sufficient
19. As per DOS guidelines 'You should only provide one example for each essential or nice-to-have requirement', are you only requesting one example per skills and experience question?
Please submit as you see relevant
20. For the first evaluation round (evidence), what would you expect to see from an answer for it to be deemed 'exceeding' and score 3 marks?
An exceeding answer, would have benefits over and above the basic requirement
21. Are you looking for an organisation with GDS assessment experience or just certain individuals proposed in the supplier team?
Either / or
22. As there is a duration and budget specified, can we assume work has been limited and prioritised?
We will work with the chosen supplier to outline the deliverables in detail
23. Are you able to continue straight into the next phase of this project with the same supplier with no air gap between phases?
A separate process will be run for that procurement
24. Are you able to recruit and provide access to users for the purpose of user research?
Supplier will need to but we will assist. We cannot pay recruitment fees
25. Will you be providing a full time Product Owner to this project?
26. Will you be providing a full time Product Owner to this project?
27. Are you expecting supplier roles to be provided full time, or might some deployments be part time?
Please submit as you see relevant
28. Has any other supplier been engaged with this project so far?
29. Will the scores from the evidencing round be taken through to final evaluation? Or will they only be used for the purposes of shortlisting suppliers?
Taken into consideration
30. In order to compare suppliers like for like, how will price be evaluated?
Value for money will evaluated at 20%, a lower cost will get a higher %
31. For requirement “Demonstrable knowledge of NHS England and NHS Improvement”, does this mandate that suppliers have worked with NHS England and NHS Improvement previously? Or is knowledge gleaned from working elsewhere with the NHS sufficient to satisfy this requirement?
Working with the organisations directly is not a requirement
32. "When do we need to provide a written proposal, case studies, work history and references by?
When will the presentations be held?"
You will be notified if you have succeed past the first round
33. You say that "Q and A by E-mail: 26th of June to 3rd July 2019 Final clarifications posted on Digital Marketplace 5th July 2019" – yet the deadline for submitting bids is Thurs 4th July. Could you clarify this please? We are building our team to respond to this in a very short timescale, and could do with a little longer than midday today to raise our questions
All answers will be posted before or on 28th June
34. How critical is it that we have worked on corporate websites that have not been within the public sector specifically? If we present demonstrable experience of working on corporate websites that are not within the public sector, would this still be taken into consideration?
Yes, this will be taken into consideration
35. The questions around, 'Experience of passing discovery phase of GDS assessments...', could you please clarify whether the GDS assessments are referring to the GDS service standard and design principles, or is this something separate entirely that we need to have been assessed by and subsequently have passed on?
Yes. We will be assessed against the service design and principles.