British Tourist Authority
Data Strategy Team
19 Incomplete applications
16 SME, 3 large
37 Completed applications
32 SME, 5 large
Important dates
- Published
- Wednesday 9 January 2019
- Deadline for asking questions
- Wednesday 16 January 2019 at 11:59pm GMT
- Closing date for applications
- Wednesday 23 January 2019 at 11:59pm GMT
Overview
- Summary of the work
- The purpose of the scoping exercise is to get a team to help us to establish where we are as an organisation and where we want to get to. It is aimed at providing a foundation for further work to develop and subsequently implement a data strategy for the organisation.
- Latest start date
- Friday 15 February 2019
- Expected contract length
- 2 months
- Location
- London
- Organisation the work is for
- British Tourist Authority
- Budget range
- No budget day rate. But a maximum contract value of £20,000 (excl. VAT)
About the work
- Why the work is being done
-
The purpose is to get in an expert team to help us to establish where we are as an organisation and where we want to get to. It is aimed at providing a foundation for further work to develop and subsequently implement a data strategy for the organisation, which aligns with the 5 year corporate strategy currently being developed.
The includes the following components:
1. What business problems are we trying to solve?
2. Data collection and cleansing.
3. Data architecture and integration.
4. Data storage and technology.
5. Data insight and analysis.
6. Data governance, privacy and security - Problem to be solved
- Data Strategy not up to date
- Who the users are and what they need to do
- As a user, I need to know the company's data strategy, so I can align my work activities to the strategy.
- Early market engagement
- Any work that’s already been done
- Existing team
- The specialist will work with VisitBritain's senior leadership team as well as the Analytics, Digital and PMO teams.
- Current phase
- Not applicable
Work setup
- Address where the work will take place
- VisitBritain's London office
- Working arrangements
- To be discussed with the preferred supplier
- Security clearance
Additional information
- Additional terms and conditions
Skills and experience
Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.
- Essential skills and experience
-
- Experience in delivering similar scoping exercises
- Experience in Data Strategy & Implementation in complex organisations
- Up to date knowledge of software systems available in the market that can meet VisitBritain's needs
- Data architecture knowledge and skills
- Experience in setting up corporate data governance structures
- Experience in managing culture change in relation to Data Strategies
- Nice-to-have skills and experience
-
- Experience in the tourism industry
- Experience in public sector
How suppliers will be evaluated
- How many suppliers to evaluate
- 3
- Proposal criteria
-
- Approach and methodology
- Estimated timeframes for the work
- Team Structure
- Cultural fit criteria
-
- Work in an agile project methodology
- Be transparent and collaborative when making decisions
- Share knowledge and experience with VisitBritain staff members
- Payment approach
- Capped time and materials
- Assessment methods
-
- Written proposal
- Work history
- Presentation
- Evaluation weighting
-
Technical competence
45%Cultural fit
10%Price
45%
Questions asked by suppliers
- 1. Is there a copy of the most recent Data Strategy, or incomplete data strategy?
- There is no data strategy for the organisation at this stage – this piece of work is the start of the process to develop our data strategy.
- 2. If there is not an up to date or complete data strategy, is there a high level understanding of the challenges and ambitions of the BTA?
- There may be challenges and ambitions in various peoples’ heads but not yet documented. This piece of work will include meeting with stakeholders and extracting that information.
- 3. What is the skill level of the existing team like?
- There are analytics and research teams with good experience and expertise in data research and visualisation etc., but the organisation as a whole is very immature in respect of data, its governance and its use.
- 4. How mature would you say your data practice is?
- Immature
- 5. Can you give us an overview of the technical infrastructure, from a data perspective? For example, what data do you have access to, how do you store and manage it, how is analysis and reporting done?
- Data is predominantly extracted from our applications databases and web/social media monitoring tools, stored in SQL server and reported on via visualisation tools. We do however also have access to some externally generated data such passenger survey data which is also used.
- 6. What current marketing technology is in place or in the process of being implemented?
- We use web and social media monitoring tools to get access to data about our channels.
- 7. Is the data in question purely customer data, or does it include operational data?
- It is a mix of customer and operational data with some external data sources such as passenger survey data also used.
- 8. Will the work take place entirely from the VisitBritain London Office, or will there be a combination of co-location and remote working?
- A combination would be fine.
- 9. Are there any framework or language restrictions, is there existing expertise to build on?
- There are analytics and research teams with good experience and expertise in data research and visualisation etc., and we would expect to build on that.
- 10. From how many sources does the data originate?
- It is difficult to say as it is currently not centralised or controlled but in the region of 50 sources.
- 11. Are you prepared to look at Cloud based hosting?
- Yes, but this piece of work is more about where we are and want to get to rather than specific technology solutions.
- 12. Can you clarify who will be the consumer of the Data Strategy?
- The key stakeholders are our line of business Directors.