Awarded to Eden Smith Consulting Ltd

Start date: Monday 18 February 2019
Value: £19,500
Company size: SME
British Tourist Authority

Data Strategy Team

19 Incomplete applications

16 SME, 3 large

37 Completed applications

32 SME, 5 large

Important dates

Published
Wednesday 9 January 2019
Deadline for asking questions
Wednesday 16 January 2019 at 11:59pm GMT
Closing date for applications
Wednesday 23 January 2019 at 11:59pm GMT

Overview

Summary of the work
The purpose of the scoping exercise is to get a team to help us to establish where we are as an organisation and where we want to get to. It is aimed at providing a foundation for further work to develop and subsequently implement a data strategy for the organisation.
Latest start date
Friday 15 February 2019
Expected contract length
2 months
Location
London
Organisation the work is for
British Tourist Authority
Budget range
No budget day rate. But a maximum contract value of £20,000 (excl. VAT)

About the work

Why the work is being done
The purpose is to get in an expert team to help us to establish where we are as an organisation and where we want to get to. It is aimed at providing a foundation for further work to develop and subsequently implement a data strategy for the organisation, which aligns with the 5 year corporate strategy currently being developed.
The includes the following components:
1. What business problems are we trying to solve?
2. Data collection and cleansing.
3. Data architecture and integration.
4. Data storage and technology.
5. Data insight and analysis.
6. Data governance, privacy and security
Problem to be solved
Data Strategy not up to date
Who the users are and what they need to do
As a user, I need to know the company's data strategy, so I can align my work activities to the strategy.
Early market engagement
Any work that’s already been done
Existing team
The specialist will work with VisitBritain's senior leadership team as well as the Analytics, Digital and PMO teams.
Current phase
Not applicable

Work setup

Address where the work will take place
VisitBritain's London office
Working arrangements
To be discussed with the preferred supplier
Security clearance

Additional information

Additional terms and conditions

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.

Essential skills and experience
  • Experience in delivering similar scoping exercises
  • Experience in Data Strategy & Implementation in complex organisations
  • Up to date knowledge of software systems available in the market that can meet VisitBritain's needs
  • Data architecture knowledge and skills
  • Experience in setting up corporate data governance structures
  • Experience in managing culture change in relation to Data Strategies
Nice-to-have skills and experience
  • Experience in the tourism industry
  • Experience in public sector

How suppliers will be evaluated

How many suppliers to evaluate
3
Proposal criteria
  • Approach and methodology
  • Estimated timeframes for the work
  • Team Structure
Cultural fit criteria
  • Work in an agile project methodology
  • Be transparent and collaborative when making decisions
  • Share knowledge and experience with VisitBritain staff members
Payment approach
Capped time and materials
Assessment methods
  • Written proposal
  • Work history
  • Presentation
Evaluation weighting

Technical competence

45%

Cultural fit

10%

Price

45%

Questions asked by suppliers

1. Is there a copy of the most recent Data Strategy, or incomplete data strategy?
There is no data strategy for the organisation at this stage – this piece of work is the start of the process to develop our data strategy.
2. If there is not an up to date or complete data strategy, is there a high level understanding of the challenges and ambitions of the BTA?
There may be challenges and ambitions in various peoples’ heads but not yet documented. This piece of work will include meeting with stakeholders and extracting that information.
3. What is the skill level of the existing team like?
There are analytics and research teams with good experience and expertise in data research and visualisation etc., but the organisation as a whole is very immature in respect of data, its governance and its use.
4. How mature would you say your data practice is?
Immature
5. Can you give us an overview of the technical infrastructure, from a data perspective? For example, what data do you have access to, how do you store and manage it, how is analysis and reporting done?
Data is predominantly extracted from our applications databases and web/social media monitoring tools, stored in SQL server and reported on via visualisation tools. We do however also have access to some externally generated data such passenger survey data which is also used.
6. What current marketing technology is in place or in the process of being implemented?
We use web and social media monitoring tools to get access to data about our channels.
7. Is the data in question purely customer data, or does it include operational data?
It is a mix of customer and operational data with some external data sources such as passenger survey data also used.
8. Will the work take place entirely from the VisitBritain London Office, or will there be a combination of co-location and remote working?
A combination would be fine.
9. Are there any framework or language restrictions, is there existing expertise to build on?
There are analytics and research teams with good experience and expertise in data research and visualisation etc., and we would expect to build on that.
10. From how many sources does the data originate?
It is difficult to say as it is currently not centralised or controlled but in the region of 50 sources.
11. Are you prepared to look at Cloud based hosting?
Yes, but this piece of work is more about where we are and want to get to rather than specific technology solutions.
12. Can you clarify who will be the consumer of the Data Strategy?
The key stakeholders are our line of business Directors.