Awarded to Mace & Menter

Start date: Tuesday 7 May 2019
Value: £50,000
Company size: SME
Department for Digital, Culture, Media and Sport (DCMS)

Website discovery for the Cyber Exchange

15 Incomplete applications

14 SME, 1 large

23 Completed applications

22 SME, 1 large

Important dates

Monday 7 January 2019
Deadline for asking questions
Monday 14 January 2019 at 11:59pm GMT
Closing date for applications
Monday 21 January 2019 at 11:59pm GMT


Summary of the work
A Discovery to understand how can better meet the needs of its users from industry, government and academia.
Latest start date
Monday 4 March 2019
Expected contract length
Maximum of eight (8) weeks for Discovery
Organisation the work is for
Department for Digital, Culture, Media and Sport (DCMS)
Budget range
Up to £50,000 (including VAT)

About the work

Why the work is being done
DCMS supports the creation of a growing, innovative and thriving cyber security sector in the UK where:
• security companies prosper, and get the investment they need;
• government, academia and private sector collaborate closely to spur innovation;
• customers of Government and industry are confident and prepared to adopt cyber services.
To achieve this, the sector needs an informative and effective online hub that facilitates cyber business, enables collaboration and informs users of opportunities across the sector. Currently this function is being served by the Cyber Exchange website (
Problem to be solved
This Discovery seeks to establish exactly what the user needs are and whether they are being met by the Cyber Exchange website. The output of the discovery should be a clear understanding of who the users are, how they can be better supported and how we can ensure ongoing use of an online hub.
Who the users are and what they need to do
We believe the users include:
- Cyber companies
- Government departments who work on cyber security (including, but not limited to DCMS, Department for International Trade (DIT), Cabinet Office)
- Organisations (public and private) that deliver initiatives to grow the sector (including but not limited to InnovateUK, the GCHQ Accelerator, LORCA, TechNation)

We believe that users need to be able to access information on:
- Cyber companies (directory)
- Cyber initiatives and support programmes (both public and private sector such as accelerator programmes, investors etc)
- Cyber events
- DIT Trade missions
- Cyber News
Early market engagement
Any work that’s already been done
No prior Discovery completed on this website but the website has been live for approximately 4 years.
Existing team
The team provided will be expected to work with and report to the DCMS Cyber Security and Data Directorate. They will not be working with any other supplier.
Current phase

Work setup

Address where the work will take place
DCMS, 100 Parliament Street, London as well as other locations to meet with users of the Cyber Exchange.
Working arrangements
This will be confirmed upon agreement of the initial written proposal, however it is expected that for some of the Discovery, the Supplier will be required onsite at DCMS.

No expenses will be covered.
Security clearance
The supplier must confirm their team has the right to work in the UK and provide evidence of this should they be shortlisted to full evaluation stage.

The Supplier's team may be required to obtain BPSS Clearance, which DCMS will help to organise.

Additional information

Additional terms and conditions
The successful Supplier will be required to adhere to DCMS Data Security Policies.
The Buyer reserves the right not to award a contract.

The successful supplier will be expected to comply with the Government Digital Service (GDS) Service Manual, and deliver the Discovery in line with the Digital Service Standard as well as the Technology Code of Practice.

Expenses for travel and subsistence incurred by the Supplier in the London and the Greater London area will not be paid. Any other expenses will be agreed within the contract and any SoW.

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.

Essential skills and experience
  • Analysing and presenting outputs from user research in the context of digital development
  • Experience of translating user research outputs into stories and working with Analysts and Developers to ensure that user needs are reflected in the product.
  • Experience of identifying users of digital services in the public domain and securing their participation in user research.
  • Experience of effective engagement with current and potential users, including assisted digital users.
  • Experience of user research with small, medium, large companies and complex organisations, in the UK
  • Experience of leading Discovery within the public sector
  • Experience of delivering the expected outcomes for the Discovery
Nice-to-have skills and experience
  • Experience of working with organisations active in, or working with, the cyber security sector
  • An understanding of the policy and approach the government and the data community are taking with data and open data and of the benefits this provides
  • Demonstrate experience of developing cutting edge, engaging, dynamic designs and services that reflect a change in an organisation's online presence

How suppliers will be evaluated

How many suppliers to evaluate
Proposal criteria
  • Approach and Methodology towards meeting the Essential and Nice to Have Skills required
  • How the approach meets DCMS goals
  • Team structure and experience
  • Value for Money
Cultural fit criteria
  • Work with us as part of a team
  • Work well in a collaborative agile team and be confident at communicating and demonstrating developments and ideas
  • Be respectful of different opinions and constructive in feedback
  • Can work with users with low technical expertise
  • Share knowledge and experience
  • Have proven experience of stakeholder management
Payment approach
Capped time and materials
Assessment methods
Written proposal
Evaluation weighting

Technical competence


Cultural fit




Questions asked by suppliers

1. Some of the requirements are quite specific, please can you let me know if you have an incumbent supplier in place, and if you do, are you happy with the existing contractors?
We do not have a Supplier currently in place
2. What does the budget cover? Maximum 8 week SoW and discovery project only?
The budget is the maximum the discovery will cost. It is expected that the discovery is to be completed in 8 weeks, which will be stated in the initial Statement of Works (SoW). The maximum contract cap of £50,000 (including VAT) would still apply even if the deadline is extended.
3. Can DCMS supply target users to the research team? E.g. via CRM. If not, is there additional budget for user recruitment?
DCMS does not have a CRM but will be able to provide some users, but the successful Supplier will be expected to lead on the sourcing of participants. There is no additional budget for this.
4. Do you have an existing user research recruitment agency in place?
5. Is there an existing marketing plan (advertising, SEO, partners etc.) in place? If yes, please confirm in broad terms what it covers?
No marketing plan in place
6. What web analytics packages are you currently running on Cyber Exchange?
Basic Google Analytics
7. Can you please confirm if you are happy for the work to be completed off-site with visits included to your location for this work?
Yes, we would be happy for the work to be completed off site with regular visits to DCMS. We would also want to ensure regular communication.
8. Please can you provide details of what the next steps are following this initial application i.e. deadlines for the written proposal/if there will be an interview and when?
We will shortlist companies within a week of the closing date (21st January). We will request a written proposal from these shortlisted companies between 28th January and 8th February. After this we will carry out interviews w/c 11th February. There is some flexibility in these dates.

We are aiming for work to begin on 4th March.
9. Can you host a call with suppliers about this opportunity where we can have a live Q&A and the discussion notes are shared on this tender ad? This has proven helpful on other DM opportunities.
We will discuss this possibility with GDS and update our response here shortly.
10. Who from your team will be scoring applications for this opportunity and what positions do they hold at DCMS?
The applications will be scored by the Head of Cyber Security Growth and Innovation and a Policy Advisor at DCMS with the assistance of Government Digital Services and Crown Commercial.
11. Are you working with any existing suppliers in relation to this tender opportunity? If you are, who are they?
No, we have no existing suppliers
12. Can you please provide suppliers with access to Cyber Exchange’s Google Analytics account to support first stage responses?
This will not be possible at this stage.
13. Regarding the bullet point, 'Experience of leading Discovery within the public sector', would you also accept and review examples that are not within the public sector instead? Will these still be taken into consideration, or is it only public sector examples you require?
We will also accept and review examples that are not within the public sector.
14. How many pages are currently on the site?
We believe there to be roughly 13 pages
15. Are there any sections of the site behind logins?
To post content to the site (news or events) a user must have an account and be logged in.
16. In the past we have used services such as Hotjar ( to directly recruit users of the website for research purposes – this requires a small script being added to your site code, is this something you could do via your development team / partner for this project?
From a technical point of view this should be possible.
17. For user research participant recruitment, are you happy to offer an incentive (such as an Amazon voucher)? From previous questions it is clear this would need to come from the maximum budget cap.
We don't foresee this being necessary since a lot of users already have a relationship with DCMS.
18. The assumption is that this project will drive development of the Cyber Exchange. What arrangements do you have in place for this development? Or will this be tendered too?
This will likely be tendered too.
19. What CMS is the Cyber Exchange built on?
The website was built using Laravel