This opportunity is closed for applications

The deadline was Friday 23 September 2016
Office for National Statistics

Census end to end test

0 Incomplete applications

2 Completed applications

2 SME, 0 large

Important dates

Friday 9 September 2016
Deadline for asking questions
Friday 16 September 2016 at 11:59pm GMT
Closing date for applications
Friday 23 September 2016 at 11:59pm GMT


Summary of the work
As part of the development of the 2021 Census, we wish to conduct an end to end test of the whole census process. All participants will be asked to complete the Census digitally.
South East England
Research dates
3-28 October
Organisation the work is for
Office for National Statistics
Budget range
We would like to limit the cost to £100 per participant inclusive of VAT and incentives

About the work

Early market engagement
Early market engagement was undertaken with a couple of companies to obtain estimated costs. No information about the project or our requirements were shared. The estimates received were vague but have been used to inform our budget range.

About the research

Description of your participants
We need participants who have been resident in the UK for at least 12 months. We want an equal proportion of the population aged over 18, with a range of digital, literacy and numeracy ability, for example a range of participants with low digital skills to expert users who own multiple devices. Participants will be from a diverse range of backgrounds.
We would like a small proportion of users to have assisted digital requirements.
Assisted digital and accessibility requirements
Research plan
Research location
We would like a varied mix of locations from the 5 rounds, so for each round we need a central neutral location near to 5 participants, such as an informal meeting room. The locations we want are Swindon, Portsmouth, London, Cardiff, Birmingham
Access restrictions at location
Number of research rounds
5 rounds
Number of participants per round
We would like 25 participants over 5 rounds (5 participants per round), but we would be keen to explore a rolling recruitment contract at the end of these rounds, if successful.
To mitigate the risk of a participant not being available for a round we would like to have 1 spare participant per round.
How often research will happen
We want one session per week, with 2 rounds taking place in the 2nd week of October 2016. We can be flexible on the day of the week, but not at weekends.
Evening or weekend research

Additional information

Additional terms and conditions

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.

Essential skills and experience
  • Be able to demonstrate with examples of how they have supplied the right participants for research in other projects
  • Be able to recruit participants who are representative of desired user groups
  • Provide a single point of contact
  • Screen participants based on specific criteria and information needs
  • Have experience recruiting participants with assisted digital and low digital confidence
  • Demonstrate how they have managed incentive payments for participants in previous projects
  • Have experience replacing unsuitable/inappropriate participants at short notice
  • Manage participants to ensure quality
Nice-to-have skills and experience
Have experience of recruiting participants for agile government projects

How suppliers will be evaluated

How many suppliers to evaluate
Proposal criteria
  • Estimated timeframes for recruitment
  • Approach to managing and scheduling participants
  • Breakdown of recruitment costs and incentives (per participant)
  • Approach to identifying and managing risks
  • Contingency plans to ensure sufficient recruitment
  • Demonstrate a method to identify participants with low-digital confidence
  • Method for producing a representative sample of specified characteristics
  • Provide profiles and information for selected participants in each round
Assessment methods
  • Written proposal
  • Case study
Evaluation weighting

Technical competence






Questions asked by suppliers

1. Is there any flexibility in the budget?
Thank you for your question. Yes there is flexibility in the budget, especially around assisted digital and harder to reach participants.