Awarded to Carrot Insights

Start date: Thursday 13 December 2018
Value: £2,200,000
Company size: SME
Public Health England

Digital healthcare intervention - proof of concept

34 Incomplete applications

29 SME, 5 large

49 Completed applications

40 SME, 9 large

Important dates

Tuesday 23 October 2018
Deadline for asking questions
Tuesday 30 October 2018 at 11:59pm GMT
Closing date for applications
Tuesday 6 November 2018 at 11:59pm GMT


Summary of the work
Delivery of an Alpha and potentially other phases of a Proof of Concept digital health intervention.
Latest start date
Monday 26 November 2018
Expected contract length
24 months (Total duration of all phases of project)
North West England
Organisation the work is for
Public Health England
Budget range
Up to £2.2m (excluding VAT) for all phases

About the work

Why the work is being done
Public Health England (PHE) are exploring a number of novel ways to improve the public’s health and well-being through digital interventions; this proof of concept, to be delivered by mid-2019, will assess one or more ways of supporting individuals in adopting healthier behaviours.
Problem to be solved
New digital technologies are emerging in the health and wellbeing space that may deliver health benefits to citizens. The effectiveness of these types of intervention needs to be assessed. Thus, a rapid but effective proof of concept approach must be developed and potentially implemented with one or more interventions.
Who the users are and what they need to do
Users are people in England who will benefit from being supported in adopting healthier behaviours.
Early market engagement
Any work that’s already been done
PHE have completed an internal Discovery phase.
Existing team
PHE are building a team of national and regional experts in a number of areas such as health economics and behavioural science that will support the delivery team.
Current phase

Work setup

Address where the work will take place
The work can be performed from any location but is likely to be co-ordinated by staff in Manchester, London and other areas in the UK.
Working arrangements
Work may be carried out from multiple locations including the Supplier’s offices. Attendance at offices in Manchester, London and in other locations around England will be required for meetings. Supplier staff are expected to be on-site at locations sufficient to manage relationships with senior stakeholders; the exemplar project team and users; and, stakeholders and users in other organisations so that the outcomes of the project may be met
Security clearance
Not required, DBS checks may be required.

Additional information

Additional terms and conditions

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.

Essential skills and experience
  • E1) Recent (within 3 years) and demonstrable experience of using existing mobile apps to support people adopting healthier behaviours.
  • E2) Recent (within 3 years) and demonstrable experience of working with commercial and / or public health partners in the delivery of digital intervention projects.
  • E3) Recent (within 3 years) and demonstrable experience of running proof of concept projects.
Nice-to-have skills and experience
  • N1) Experience of working with regional public heath bodies.
  • N2) Experience of working with public sector organisations such as central and / or local government

How suppliers will be evaluated

How many suppliers to evaluate
Proposal criteria
  • P1) Propose how you would devise a proof of concept that uses an existing digital health intervention in regional context such as the North West or London (40 points)
  • P2) Propose how you would engage with potential partners such as app providers/ retail/corporations in order to expand the reach of the proof of concept. (10 points)
  • P3) Provide details of your proposed team, their roles and relevant experience (10 points)
Cultural fit criteria
  • C1) Approach to understanding public sector, healthcare landscape and regional differences (10 Points)
  • C2) Approach to senior stakeholder engagement and management (10 Points)
Payment approach
Capped time and materials
Assessment methods
  • Written proposal
  • Case study
  • Presentation
Evaluation weighting

Technical competence


Cultural fit




Questions asked by suppliers

1. Are you able to share the discovery outputs with prospective bidders so that we are better able to understand your needs?
Elements of Discovery will be shared with shortlisted suppliers
2. How much travel do you expect to areas outside of London? Would virtual meetings be acceptable when the team can't travel?
The project is based in the North West of England. Whilst virtual meetings are acceptable, suppliers should also anticipate local presence for elements such as User Research etc.
3. Could we submit a response that included us working with business partners?
Please refer to the DOS 3 Framework (sections 7.8 & 9.18) with regards to the use of subcontractors
4. Is a further objective to be able to generate health interventions depending on predetermined thresholds or parameters for each individual user?
The particular nature of the health interventions including the individual specificity of the interventions is to be determined by the Supplier with the project team during the PoC.
5. Is the objective to collate and manage all communications from users who use health mobile Apps?
No. The specific nature of the data needed in order to support users and evaluate the effectiveness of that support is to be determined as part of the PoC.
6. Are bidders able to collaborate with partners in response to this bid?
Please see the answer for question 3, above.
7. For clarity, can you please confirm If the measurement of effectiveness is the benefit of health improvement or the benefit of uptake and utilisation/change of behaviour?
Effectiveness is a combination of positive changes to health / wellbeing and the health economics of such changes when compared with other interventions that are or may be available. The project will determine how such factors can be measured and assessed.
8. Can you please confirm the incumbent who completed the Discovery?
There is no incumbent supplier. Discovery was completed by PHE internally.
9. The second 'essential skill and requirement' refers to "demonstrable experience of working with commercial and/or public health partners". Is that intended to encompass commercial partners (whether or not engaged in health) and/or public health partners? Or is the intention to refer to commercial health partners and/or public health partners.
It is intended to encompass commercial and / or public sector partners who are engaged in the healthcare sector.
10. If the proposed solution uses a database should the quote include the external hosting of that solution a) for the PoC; and/or for the two years of the project?
No quotation is required at this stage of the process be it for hosting or anything else. The request for proposal (RfP) sent to the short list shall detail what must be quoted for; this will not include hosting.
11. Is our understanding correct that the full work scope will include assessing different ways of health improvement, proposing technical solution for some of them, and completing PoC of the selected approach?
12. Are there any technologies or resources which need to be considered within the PoC?
As stated in E3, supplier response to the advertisement should make specific reference to mobile applications. The PoC may consider a wider range of digital interventions.
13. Can you please clarify do you consider any specific hardware, like wearables, with regards to types of interventions?
The chosen supplier will support PHE in determining which intervention(s) should be part of the PoC.
14. Is the scope of this work to use the findings of the discovery to design and build prototypes of digital health interventions and test their efficacy?
15. Could you please define, 'using existing mobile apps to support people adopting healthier behaviours' more clearly. What is the technical competency you are assessing?
Suppliers should demonstrate particular competency in the design of app based digital interventions including tailoring content, service design, UX and structure for particular audiences and outcomes.
16. Can you please confirm the PoC for this work goes beyond what applications and websites can provide and will need to look at the broader services available before then discussing how digital can be used as an intervention?
This specific piece of work is focused on a PoC. It is embedded within an programme that is looking at the wider context of interventions including digital interventions.