This opportunity is closed for applications

The deadline was Wednesday 1 February 2023
Centre for Data Ethics and Innovation (CDEI)

User research and content design expertise to enhance the CDEI's Model for Responsible Innovation.

5 Incomplete applications

4 SME, 1 large

23 Completed applications

21 SME, 2 large

Important dates

Wednesday 18 January 2023
Deadline for asking questions
Wednesday 25 January 2023 at 11:59pm GMT
Closing date for applications
Wednesday 1 February 2023 at 11:59pm GMT


Off-payroll (IR35) determination
Contracted out service: the off-payroll rules do not apply
Summary of the work
CDEI requires a user researcher and content designer to map its key stakeholders and update its Model for Responsible Innovation accordingly.
Latest start date
Monday 20 February 2023
Expected contract length
2-3 months
No specific location, for example they can work remotely
Organisation the work is for
Centre for Data Ethics and Innovation (CDEI)
Budget range
The work should cost a maximum of £55,000 including VAT. We would like a steer from the supplier as to what scale of user research is possible within this budget (i.e. numbers of stakeholders it is realistic to engage).

About the work

Why the work is being done
The CDEI's Model for Responsible Innovation is a methodology or approach the CDEI's projects team uses to shape its work with partner organisations. It consists of a series of fundamental conditions and mechanisms for carrying out data-driven technology projects ethically, safely and responsibly. Typically, it is used as the basis for redteaming workshops with partner organisations.

It is currently presented as a slide deck and accompanying text document (circa 8500 words), and requires updating in line with user research and content design best practice.
Problem to be solved
The Model was developed without any user research or content design expertise and has therefore not been tailored to the needs of the CDEI's key audiences, nor is it presented in the most compelling way. The CDEI seeks external support to transform the Model into a user-focused and attractive set of materials for running future redteaming workshops and partner engagements.

There are therefore two key problems to be solved:
1. User research to understand the needs, challenges, priorities and ways of working of the CDEI's key audiences (public and private sector).
2. Content design to apply these insights and transform the existing Model materials.
Who the users are and what they need to do
As a policy professional at the CDEI, I need to be able to use the Model to run effective redteaming workshops and other engagements with partners. This process needs to remain smooth and effective as new policy professionals join the CDEI, without prior knowledge of the Model.

As a CDEI partner, from either the public or the private sector, I need to be able to engage with the Model via redteaming workshops led by CDEI professionals. I need to find it a clear and compelling way of understanding the fundamentals of data ethics, and how they apply to my own organisation and ways of working.
Early market engagement
Any work that’s already been done
The Model currently exists as a slide deck and accompanying text document. No user research targeted to the Model has been done. However, the CDEI Projects team does carry out stakeholder engagement as part of its work, and therefore has existing insights on for e.g. who its key stakeholders are.
Existing team
The supplier will be working within the CDEI's Projects team (circa 20 individuals, including Policy Advisors, Senior Policy Advisors and Team Leads. Some Policy Advisors have a specific Technology focus). The supplier will be expected to engage across this team to understand the different relevant audiences for the CDEI's project work. There are no other suppliers involved.
Current phase
Not applicable

Work setup

Address where the work will take place
Predominantly remote working, with visits to 100 Parliament Street, London SW1A 2NH
Working arrangements
The supplier will be expected to visit the CDEI's offices in Westminster (minimum once weekly) in order to engage face-to-face with the Projects team - however, we can be flexible around frequency of this, according to supplier recommendations. Expenses will not be paid for travel.
Security clearance
All must have BPSS as a minimum.

Additional information

Additional terms and conditions

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.

Essential skills and experience
  • Demonstrable experience carrying out high-quality user research with diverse audiences from the public and private sector
  • Demonstrable experience presenting user research insights in practicable ways for policy professionals to take forward
  • Demonstrable experience producing design outputs which clearly communicate complex technical information
Nice-to-have skills and experience
  • Experience working with elearning products or audiences
  • Experience working in data or ethics-related fields

How suppliers will be evaluated

All suppliers will be asked to provide a written proposal.

How many suppliers to evaluate
Proposal criteria
  • Approach and methodology
  • How the approach or solution meets user needs
  • Estimated timeframe for the work
  • Risks, dependencies and approaches to manage these
  • Value for money
Cultural fit criteria
  • 'Hit the ground running' as user research/ content design specialists in a policy team without direct expertise of these disciplines
  • Communicate clearly and confidently with a range of CDEI colleagues and partner organisations
  • Transfer knowledge gained through the team and be willing to share experiences/ learnings
Payment approach
Fixed price
Additional assessment methods
  • Case study
  • Work history
  • Presentation
Evaluation weighting

Technical competence


Cultural fit




Questions asked by suppliers

1. “Demonstrable experience producing design outputs which clearly communicate complex technical information” – can they explain what they mean by design outputs, and whether that includes content or is about working with developers and designers?
'Design outputs' refers to graphic/ visual/ creative deliverables, for example presentations, website visuals, posters, brochures, etc. These are likely to include at least some text content (given the requirement to communicate complex technical information).

We are interested in seeing a design process/ considerations which take complex technical information/ text and 'translate' it into a clear, compelling, user-focused output. Such a process might include streamlining, simplifying or breaking up existing text into more easily digestible content.
2. Can we confirm whether there will be a presentation as well as a written proposal at the second stage?
Shortlisted suppliers will be asked to prepare a short (10-15 minutes max) presentation and a written proposal.
3. Will you allow contractors to work from mainland Europe?
Contractors may work remotely from wherever they wish. However, we advise proposed suppliers of our request for regular visits to our office in Westminster to engage with the Projects team face to face. Expenses will not be paid for travel.