Awarded to Spindogs Ltd

Start date: Wednesday 21 September 2022
Value: £82,500
Company size: SME
Cardiff Metropolitan University

Digital Recruitment Services for Help to Grow (H2GM) Programme

2 Incomplete applications

2 SME, 0 large

5 Completed applications

5 SME, 0 large

Important dates

Wednesday 11 May 2022
Deadline for asking questions
Wednesday 18 May 2022 at 11:59pm GMT
Closing date for applications
Wednesday 25 May 2022 at 11:59pm GMT


Off-payroll (IR35) determination
Contracted out service: the off-payroll rules do not apply
Summary of the work
The requirement is for an agency to develop and implement digital marketing campaigns via LinkedIn and to potentially carry out additional work such as email marketing and paid search.
Latest start date
Monday 1 August 2022
Expected contract length
2 years, with an optional extension of up to 6 months
Organisation the work is for
Cardiff Metropolitan University
Budget range
The maximum budget for the LinkedIn campaigns is £7500 based on half a day per month for 30 months at £500 per day (£250 per half day).
A maximum budget of £60,000 will be allocated for the paid LinkedIn fee (to include the agency's credit card management fee) at £2000 per month for 30 months.
A maximum daily rate of £500 for additional work, if and as required, giving a total budget of £15,000 for additional work (ie email marketing and paid search).

Please be aware that there is no commitment to spend the above figures.

About the work

Why the work is being done
The purpose of the work is to assist the University with the process of recruiting delegates onto our Help to Grow Management Programme via targeted Linked In campaigns. The requirement is for an agency to develop and implement targeted LinkedIn campaigns to provide leads for eligible businesses on the Help to Grow Management Programme planned cohorts. We require the agency to allocate half a day per month for the LinkedIn campaigns. The University may also require additional work such as email marketing and paid search (ie Google and Bing). However, this additional work is not guaranteed and will be undertaken as and when required. For more information on the H2GM Programme, please follow this link:

Therefore, the agency is required to advertise and generate leads and conversions for the programme via Linked In and develop digital marketing campaigns on the platform in order to draw attention to and encourage small business owners to join the programme.
Problem to be solved
Recruitment onto the programme can be difficult, so the University is looking for a team of people to assist in raising awareness of the programme via social media and digital marketing campaigns. The aim is to encourage small business owners to sign up to the programme and therefore increase the number of delegates who will be participating in each cohort via digital recruitment.
Who the users are and what they need to do
The Creative Leadership & Enterprise Centre (CLEC) team at Cardiff Metropolitan University need to raise awareness of the Help to Grow Management Programme and encourage delegates to join the programme, so that we can increase the number of delegates that we are recruiting to each of the programme cohorts.
Early market engagement
Any work that’s already been done
The delegates on the current cohort have been recruited via in- house marketing campaigns and Department for Business, Energy & Industrial Strategy (BEIS) national and targeted marketing campaigns.
Existing team
The existing team consists of a Help to Grow Management programme director and the centres digital marketing co-ordinator.
Current phase

Work setup

Address where the work will take place
The supplier will be required to work remotely.
Working arrangements
There is no requirement for the supplier to work from any of the University's campuses. The supplier will work remotely and communicate with the CLEC team virtually via Microsoft Teams.
Security clearance

Additional information

Additional terms and conditions

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.

Essential skills and experience
  • Experience of promoting and recruiting candidates onto leadership and management programmes specifically tailored for SME’s
  • Experience of using social media and digital marketing channels and techniques to raise awareness and drive leads and conversions.
  • Experience of implementing methods for identifying and measuring uptake as a result of the campaigns
  • Experience of designing and producing engaging email marketing campaigns
Nice-to-have skills and experience
  • Have experience of providing training in the use of a variety of digital marketing platforms
  • Have an understanding of writing for the web and digital channels, including tone of voice, reader engagement and content creation.

How suppliers will be evaluated

All suppliers will be asked to provide a written proposal.

How many suppliers to evaluate
Proposal criteria
  • Provide a method statement of your approach and methodology in order to meet the University's requirements
  • Describe how you would measure and demonstrate the success of your approach outlined in question 1
  • Describe how you identify risks and outline approaches to mitigation and management of them
Cultural fit criteria
  • Describe how the staff members appointed to this contract keep up to date with the latest technology and trends in digital marketing and social media content and usage.
  • Provide an overview of the type of actions you may be able to deliver to provide any positive social value or community benefit to the University and it's community
  • Describe how you will commit to fair working practices for the workers engaged in this contract.
  • Please confirm whether your organisation is paying each individual assigned to this contract the Living Wage or above
  • Provide an overview of how your firm approaches the following sustainability themes: Sustainable development, carbon reduction and social value
Payment approach
Capped time and materials
Additional assessment methods
Evaluation weighting

Technical competence


Cultural fit




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