This opportunity is closed for applications

The deadline was Tuesday 24 May 2022
The Department for Business, Energy & Industrial Strategy (BEIS)

UK SBS DDaT22171, BEIS, Improving public-facing climate content

4 Incomplete applications

3 SME, 1 large

39 Completed applications

29 SME, 10 large

Important dates

Published
Tuesday 10 May 2022
Deadline for asking questions
Tuesday 17 May 2022 at 11:59pm GMT
Closing date for applications
Tuesday 24 May 2022 at 11:59pm GMT

Overview

Off-payroll (IR35) determination
Contracted out service: the off-payroll rules do not apply
Summary of the work
The aim of this project is to source a team to undertake qualitative research with the UK public, with the goal of understanding whether there is a user need for clearer online information from government that would help the public to engage with net zero and make green choices.
Latest start date
Wednesday 13 July 2022
Expected contract length
12 weeks with a possibility to be extended for an additional 25% (3 weeks) if necessary.
Location
No specific location, for example they can work remotely
Organisation the work is for
The Department for Business, Energy & Industrial Strategy (BEIS)
Budget range
The budget for the 12-week period should not exceed £100,000.00 excluding VAT.

About the work

Why the work is being done
The UK government set a target to reach net zero greenhouse gas emissions by 2050. While the UK public are generally concerned about climate change and supportive of action to tackle it (1), there is low awareness, knowledge and understanding of the practical steps required from people to achieve net zero and the support available (2,3,4). Evidence suggests that the UK public wants more information on adoption of green choices to support the net zero transition. The procurement of research for a potential ‘net zero digital platform’ is undertaken to meet our commitment to ‘explore how to improve and enhance public facing climate content’ (5).
Problem to be solved
Before developing further digital climate content to support the public to engage with net zero and make green choices, we need to understand the current user need and what would best meet this. In particular, we aim to explore the user need for linking together and enhancing different sources of information and support, possibly into a comprehensive digital platform/tool, and how this tool could best enable consumers to make informed decisions. Currently there is no such tool coordinated by the UK government. If the need is shown, this research would guide a possible future alpha phase of a digital tool.
Who the users are and what they need to do
As a member of the UK public, I need to understand the green (pro-environmental) choices I can make and how this relates to wider Government and societal action to take action on climate change. I then need to access advice, guidance, and Government support to help me enact these choices if desired, so that I can reduce my carbon footprint and help the UK reach its net zero target.

As a government researcher or policy advisor working in this area, I need to use the results of the discovery phase to inform if and how we develop a net zero digital platform.
Early market engagement
N/A
Any work that’s already been done
N/A
Existing team
The supplier will be working with a team of the following job positions within BEIS:
• Principal Research Officer.
• Senior Research Officer.
• Research Officer.
• Senior Policy Advisor.
• Policy Advisor.
Current phase
Discovery

Work setup

Address where the work will take place
We in BEIS will be based in London, but the work can take place across the UK and the supplier can be based anywhere in the UK.
Working arrangements
Remote working.
Security clearance
Baseline Personnel Security Standard.

Additional information

Additional terms and conditions
N/A

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.

Essential skills and experience
  • Demonstrate your experience of working on high-quality digital discovery projects.(5%)
  • Demonstrate your experience of conducting effective digital-focused social-research (including qualitative workshops/focus groups),and/or behavioural science research, and/or user-research with the UK public. Experience of all three would be preferable.(5%)
  • Demonstrate your experience in working on projects that cover Government Digital Service standards, GOV.UK standards, and accessibility standards.(5%)
  • Demonstrate your ability to develop accessible materials and workshop methods to ensure participants are engaged and can effectively deliberate,including how you can simplify complex topics without losing detail.(5%)
  • Using example demonstrate your ability to provide quality assurance across all stages of the project, including who feeds into this, at what stages, and how you coordinate it.(5%)
  • Demonstrate your experience in, and ability to, provide recommendations for a client organisation, including using evidence and developing solutions for long-term decision-making(5%)
Nice-to-have skills and experience
Demonstrate your experience in working on net zero or climate-related projects including clear understanding of Government’s commitments in this area. (4%)

How suppliers will be evaluated

All suppliers will be asked to provide a written proposal.

How many suppliers to evaluate
5
Proposal criteria
  • Clearly and thoroughly explain and give reasoning for your proposed methodology and approach to achieving the objectives and delivering the outputs highlighted in the accompanying documentation. 7%
  • Please include a recommendation for the size and composition of the sample of research respondents, and justification for your approach, along with any risks. 5%
  • Demonstrate your understanding of the project environment, detailing the project and policy/programme relevant knowledge, including data sources or existing research, interpretation of the project and it’s requirement. 7%
  • Detail how you will ensure the successful delivery of this project within the working environment. 5%
  • Outline your proposed project plan including key milestones and detailed timescales. 7%
  • Please detail the knowledge,/skills/expertise you will bring to this requirement; how you will ensure this level‘s maintained throughout lifetime of the project and the make-up of the proposed team.5%
Cultural fit criteria
  • Detail how you will work successfully within a multidisciplinary agile team. 3%
  • Detail how you will proactively engage with stakeholders to progress the project and communicate in an appropriate manner to the audience. 4%
  • Detail how your team will respond to change and adapt their approach when dealing with blockers. 3%
Payment approach
Fixed price
Additional assessment methods
Evaluation weighting

Technical competence

70%

Cultural fit

10%

Price

20%

Questions asked by suppliers

1. The anticipated procurement timeframes are as follows:
14/06/2022 - Notification of shortlisting outcome
21/06/2022 - Written Proposal Deadline
05/07/2022 - Notification of award outcome
2. The requirement will be scored on the 0-3 scoring methodology
0- Not met or no evidence
1 - Partially met
2- Met
3 - Exceeded
3. The reference to No.1 at "Why The work is being done" can be accessed via the link below:
Department for Business, Energy & Industrial Strategy (2022, March 31). BEIS Public Attitudes Tracker: Winter 2021, p.2. https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/1064031/BEIS_PAT_Winter_2021_Net_Zero_and_Climate_Change.pdf
4. The reference to No.2 at "Why The work is being done" can be accessed via the link below:
Department for Business, Energy & Industrial Strategy (2021, March 15). BEIS Net Zero Public Dialogue, p. 45
https://www.gov.uk/government/publications/net-zero-public-dialogue
5. The reference to No.3 at "Why The work is being done" can be accessed via the link below:
Department for Business, Energy & Industrial Strategy (2021, May 13). BEIS Public Attitudes Tracker: Wave 37, p. 28. https://www.gov.uk/government/statistics/beis-public-attitudes-tracker-wave-37.
6. The reference to No.4 at "Why The work is being done" can be accessed via the link below:
Department for Business, Energy & Industrial Strategy (2020, September 1). Transforming heat: Public attitudes research, p. 21. https://www.gov.uk/government/publications/transforming-heat-public-attitudes-research.
7. The reference to No.5 at "Why The work is being done" can be accessed via the link below:
Department for Business, Energy & Industrial Strategy (2021, October 19). Net zero strategy: Build back greener, p. 273. https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/1033990/net-zero-strategy-beis.pdf
8. Please can you clarify if scoring from stage 1 will be carried through to stage 2 with the total of the two stages being used to determine the successful bidder?
For all the shortlisted suppliers, that will be taken to stage "two", the scorings from the stage "one" will be carried through.
There will be an additional evaluation on the "Written proposal" and the “Cultural Fit” at the stage 2 for the shortlisted suppliers and the total score of both, along with the "Price" element, will determine the successful bidder.
9. Could you please clarify if there will be a presentation element to the proposal? The DOS advert does not say there will be
I can confirm there will not be a presentation element on this requirement.
The only assessment method at the 2nd stage will be the "Written proposal", which will also include the "Cultural fit" questions.
10. For essential criteria #4 by ‘accessible materials’ are you referring to materials which meet accessibility requirements? Or are you referring to materials which participants can independently access?
The ‘accessible materials’ in the context of essential criterion #4, mean materials that both meet accessibility requirements and can be easily and accurately understood by all participants, so that all participants can engage in the workshop effectively.
11. Please can you confirm if this opportunity consists of the entire Discovery phase or if the Discovery is either already in progress/will be procured via a separate opportunity? I.e. This procurement is purely for user research as the digital marketplace advert appears to imply.
I can confirm that this opportunity is within the Discovery Phase
12. Please can you confirm if you will provide Stage 1 scores upon notification to selected suppliers that they have been shortlisted?
The individual Stage 1 questions breakdown with feedback will be provided for all bidders that are taken through to the shortlisted phase. If not shortlisted then full breakdown and feedback of scores will be provided upon request. All bidders are advised of their score at shortlisted stage.
13. The advert states that pricing is fixed price. Will you be requiring a single fixed price submitted at stage 2, or will suppliers also be assessed on day rates?
Yes, the Price will need to be submitted at stage 2 along with your written proposal and cultural fit submission. The price schedule will be broken down to allow your submission within day rates and to include breakdown of other costs, if required.
The day rates will be considered when assessing the suppliers, however the Total Price will be the main criterion for the evaluation.
14. Can you clarify if one of the existing roles will be acting as Product Owner and do they have experience of this role?
Please can this be further clarified and more information provided around what is meant by existing roles and one of them being product owner?
15. Please can you confirm how the supplier will work with the existing team and what role the proposed team will fulfil in the Discovery phase?
The supplier will deliver the digital discovery; BEIS will be stakeholders. While quality assurance must be done by someone of sufficient seniority in suppliers’ organisations, suppliers should assume that BEIS will also take an active role in reviewing research materials, analyses, and outputs, in addition to potential external peer review. It should be expected that research materials and outputs go through around three iterations with BEIS. The supplier and BEIS will stay in regular contact during the contract, including weekly catch-up calls. More information will be given on expected methodology and deliverables prior to suppliers submitting their Written Proposals.
16. Please could you explain what is meant by ‘high quality digital discoveries’?
A high-quality digital discovery is one that successfully answers its research questions and objectives with robust methodologies, and produces outputs that clearly explain these answers and methods.
17. Please can you confirm if it is the supplier’s responsibility to find and identify the research participants?
Yes, it will be the suppliers’ responsibility to find and identify research participants, and they will be expected to describe their methodologies for this at the Written Proposal stage. More information will be given regarding this task prior to the shortlisted suppliers submitting their Written Proposals.
18. Regarding the 12 week duration, are you envisaging a full-time team for that period to carry out the research or have you simply proposed 12 weeks at allow sufficient time for research participants to be identified, contacted and booked (i.e. the supplier may not be active full-time for 12 weeks)?
We expect the project to last 12 weeks, accounting for: the drafting of research materials (with iterations reviewed by BEIS), research fieldwork, and the drafting of research outputs (with iterations reviewed by BEIS). More information will be given on these tasks prior to the Written Proposal stage.
19. In ‘accessible materials and workshop methods to ensure participants are engaged and can effectively deliberate’ – please could you confirm what is meant by ‘participants’? Do you mean stakeholders or users?
By ‘participants’ in this context, we mean everyone taking part in the research and its workshops.
20. Please can provide clarification if the existing BEIS team members will be delivering the discovery as well, or whether they will be stakeholders but not part of the discovery delivery team?
The supplier will deliver the digital discovery; BEIS will be stakeholders. While quality assurance must be done by someone of sufficient seniority in suppliers’ organisations, suppliers should assume that BEIS will also take an active role in reviewing research materials, analyses, and outputs, in addition to potential external peer review. It should be expected that research materials and outputs go through around three iterations with BEIS. The supplier and BEIS will stay in regular contact during the contract, including weekly catch-up calls. More information will be given on expected methodology and deliverables prior to suppliers submitting their Written Proposals.
21. Please clarify what the roles of Principal Research Officer, Senior Research Officer, Research Officer and will they be delivering/supporting the user research?
The supplier will deliver the digital discovery; BEIS will be stakeholders. While quality assurance must be done by someone of sufficient seniority in suppliers’ organisations, suppliers should assume that BEIS' (Principal/Senior) Research Officers will also take an active role in reviewing research materials, analyses, and outputs, in addition to potential external peer review. It should be expected that research materials and outputs go through around three iterations with BEIS. The supplier and BEIS will stay in regular contact during the contract, including weekly catch-up calls.
22. Regarding your response to Q11, Please can you confirm that this procurement is only for the User Research aspect of the Discovery?
This procurement is for the entire Discovery phase.
23. What are the main challenges BEIS is facing in delivering the above goal ?
Understanding what information people expect to receive from government versus other sources.
24. Are there any particular regions /or key demographics lagging behind in implementing the above BEIS goal?
This is something we currently do not have information on.
25. Is there a behaviour change methodology BEIS has successfully used in the past for climate change?
BEIS has applied a number of behavioural frameworks and models to policy issues in the climate space, including (but not limited to) COM-B, ISM, EAST, and the Behaviour Change Wheel.
26. Are there any successful public facing content focused platforms and tools BEIS has implemented that we can reference?
BEIS has previously created the SME climate hub, aimed at SMEs. See https://businessclimatehub.org/uk/ and also supported the creation of Simple Energy Advice https://www.simpleenergyadvice.org.uk/ which is currently being migrated to GOV.UK.
27. How will BEIS measure / report success of this project? Is a public report expected?
If the project goes ahead, we will ensure there is the appropriate monitoring and evaluation in place. We do not anticipate publishing an evaluation report.
28. Which customer groups will BEIS consider in the discovery work? Does the ‘UK Public’ include businesses and other stakeholders or is it limited to citizens?
The end user will be the general public. 'UK Public' does not include businesses and other stakeholders. The site may also include information for SMEs, but for this research we primarily want to understand the user need of citizens.
29. Are viewpoints from subject matter experts allowed to be included in the development of the discovery outputs (e.g. academic researchers)?
Yes.
30. Has a value proposition been designed for the “‘net zero digital platform” or any requirements sketched out as to its features that can be shared?
No.
31. Is there a minimum sample size per geographic area?
There are no strict requirements here, but bidders will be expected to describe and justify their sampling approach at the Written Proposal stage. More information will be given on expected methodology and deliverables prior to suppliers submitting their Written Proposals.
32. Are expenses (e.g. to cover research incentives) covered within the budget?
Yes.
33. Apart from research brief outlining decision on ” whether there is a user need for clearer online information from government that would help the public to engage with net zero and make green choices” do you foresee any other deliverables e.g. additional user stories/ requirements brief for alpha stage?
We will expect a final written report (and summary slide packs and presentations) that cover: (1) findings to answer the project’s research questions, (2) user journeys/stories (including pain-points), (3) multiple realistic options for what a net zero digital platform could look like, along with the advantages/disadvantages, costs, and practical and technical considerations of each, and (4) suggestions for potential next steps. More information will be given on expected methodology and deliverables prior to suppliers submitting their Written Proposals.
34. Is there a page/ word count limit for the overall submission and per question?
The word limit for Essential Skills and Nice-to-have skills is 100 words per question. The shortlisted suppliers will be notified of the word count additionally when the Written proposal instructions are sent.
35. Does BEIS have a pool of customers / users / participants for the research that we can pull from or would you recommend we source them via our own channels?
We recommend suppliers source potential participants themselves. Bidders will be expected to describe and justify their sampling approach at the Written Proposal stage. More information will be given on expected methodology and deliverables prior to suppliers submitting their Written Proposals.
36. Has any user research been done to uncover the problem space in the first place? Will we have access to this?
No.
38. Will the price require a breakdown?
The price will require breakdown, the Price Schedule will be shared with the shortlisted suppliers.
39. We would like to know who the end-user of the platform will be. Will they be from the general public or people on behalf of companies (e.g. SMEs) or associations?
The end user will be the general public.
40. Is there a required or preferred participation quota?
There are no strict requirements here, but bidders will be expected to describe and justify their sampling approach at the Written Proposal stage. More information will be given on expected methodology and deliverables prior to suppliers submitting their Written Proposals.
41. Are there preferred or required segmented or target participant groups?
There are no strict requirements here, but bidders will be expected to describe and justify their sampling approach at the Written Proposal stage. More information will be given on expected methodology and deliverables prior to suppliers submitting their Written Proposals.
42. Is an all-digital engagement method acceptable?
Yes, all-digital engagement is acceptable; bidders will be expected to justify this decision at the Written Proposal stage. More information will be given on expected methodology and deliverables prior to suppliers submitting their Written Proposals.
43. What is the specific Net Zero Build back better commitment this brief is intended to work towards ?
The main relevant commitment is to ‘Explore how to improve and enhance public facing climate content and advice on GOV.UK.’ Please see Chapter 4vi. ‘Empowering the Public and Business to Make Green Choices’ in the Net Zero Strategy for further related information and commitments.
https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/1033990/net-zero-strategy-beis.pdf
44. What is BEIS hoping that the audience does differently after engaging with the climate change content that is subject of this brief ?
That members of the public will better understand the green (pro-environmental) choices they can make, and access advice and guidance to help them enact these choices if desired, so that they can reduce their carbon footprint and help the UK reach its net zero target. For more information on these particular choices please see Chapter 4vi. Of the Net Zero Strategy, ‘Empowering the Public and Business to Make Green Choices’ in the Net Zero Strategy
https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/1033990/net-zero-strategy-beis.pdf
45. What are the main messages that this brief would like to test?
The main relevant commitment is to ‘Explore how to improve and enhance public facing climate content and advice on GOV.UK.’ Please see Chapter 4vi. ‘Empowering the Public and Business to Make Green Choices’ in the Net Zero Strategy for further related information and commitments
https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/1033990/net-zero-strategy-beis.pdf