Government Digital Service, part of the Cabinet Office

WP1325 Content Transformation

Incomplete applications

2
Incomplete applications
2 SME, 0 large

Completed applications

5
Completed applications
5 SME, 0 large
Important dates
Opportunity attribute name Opportunity attribute value
Published Tuesday 21 March 2017
Deadline for asking questions Tuesday 28 March 2017 at 11:59pm GMT
Closing date for applications Tuesday 4 April 2017 at 11:59pm GMT

Overview

Overview
Opportunity attribute name Opportunity attribute value
Summary of the work 60 minute 1-to-1 interviews. We may need to use other research methods, e.g. telephone interviews, usability testing, or online card sorting and tree testing. At the end of each Implementation phase for each of the 3 themes, a remote, unmoderated tree testing activity will be undertaken to validate the taxonomy.
Location London
Research dates 3 Themes: April 2017 - June 2017, June 2017 - November 2017 & September 2017 - January 2017
Organisation the work is for Government Digital Service, part of the Cabinet Office
Budget range

About the work

About the work
Opportunity attribute name Opportunity attribute value
Early market engagement

About the research

About the research
Opportunity attribute name Opportunity attribute value
Description of your participants For each round of 6 Participants:
3 of 6 participants per round to be general computer users:
Good spread of ages (18 years and over)
Even split of male/female
Good spread of socio-economic groups. We actively encourage participants from the socio-economic groups D & E
From time to time we may also require some participants who have previously used online government services such as completing a self-assessment tax return online, or renewing tax credits.
2 of 6 participants per round to have a low level of digital/online skills and confidence:
Participants must not be recruited online: Consider recruiting face-to-face e.g. at the Citizens Advice Bureau, or contacting 3rd sector organisations or using telephone interviews
Participants must be open to using digital/online services: This will exclude people who are absolutely unwilling to do so at any point in the future.
Accessibility research - including one user per week (i.e. 1 in 6) with a disability. See Assisted Digital and accessibility requirements section below.
A detailed description of our plan and participant requirements is available here: https://drive.google.com/file/d/0B7URczZTIZemY3hvdUE5M1FvR1k/view?usp=sharing
Assisted digital and accessibility requirements We will require one participant with one of the following kinds of disability in each round of testing: severe visual impairment (i.e. user of screen reading software)
moderate visual impairment (i.e. user of screen magnifying software)
mild visual impairment
severe dyslexia
deafness
moderate motor impairment (e.g. rheumatoid arthritis)
mild motor impairment (e.g. use of one hand)
colour blindness
Autistic spectrum
mental health conditions

These participants may be required for research sessions in our lab. In this case you must be able to put us in contact with the participant so we can check their requirements and confirm arrangements in advance.
Research plan A detailed description of our Research plan and participant requirements is available here: https://drive.google.com/file/d/0B7URczZTIZemY3hvdUE5M1FvR1k/view?usp=sharing
Research location London (Primary location), Manchester, Newcastle, Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Belfast, Liverpool and Leeds as required.

On some occasions we may also want to go to the participant's home to do research. You must be able to provide participants with accessibility needs to take part in this kind of research.
Access restrictions at location These participants may be required for research sessions in our lab. In this case you must be able to put us in contact with the participant so we can check their requirements and confirm arrangements in advance.

On some occasions we may also want to go to the participant's home to do research. You must be able to provide participants with accessibility needs to take part in this kind of research.
Number of research rounds 84 rounds of 6 participants and 3 rounds of remote tree testing of 100 participants
Number of participants per round 6 participants per round for 60-minute interviews and 100 participants per round for remote tree testing
How often research will happen Theme 1 - April 17 to June 17
{4 rounds x 6 participants
1 remote tree test x 100 participants}

Theme 2 - June 17 to November 17
{{Planning phase: 2 rounds x 8 participants}
{Implementation phase: 4 rounds x 6 participants
1 remote tree test x 100 participants }}

Theme 3 - September 17 to January 18
{{Planning phase: 2 rounds x 8 participants}
{Implementation phase: 4 rounds x 6 participants
1 remote tree test x 100 participants}}
Evening or weekend research

Additional information

Additional information
Opportunity attribute name Opportunity attribute value
Additional terms and conditions All expenses should be pre-agreed and comply with Cabinet Office policy on Travel and Subsistence

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.

Skills and experience
Opportunity attribute name Opportunity attribute value
Essential skills and experience
  • Demonstrate ability to recruit users for recruit participants for remote tree test interviews
  • Demonstrate ability to recruit users for phone interviews
  • Demonstrate ability tor recruit users for field (locations which could include someone's home) interviews
  • Demonstrate ability to manage and deliver incentives, if you deem necessary, for the recruit
  • Demonstrate ability to recruit participants which represent a wide geographic sample of the UK population
  • Demonstrate approach to recruit participants who have existing accounts with particular banks or online companies
  • Demonstrate approach to recruit participants spread accrosss socio-economic groups. We actively encourage participants from the socio-economic groups D & E
  • All participants must be willing to be photographed and recorded on video during sessions
  • All participants must be willing to use a computer during sessions
  • None of the recruited participants to have taken part in a group or depth interview in the previous 6 months, or more than 3 in the previous 2 years
  • None of the recruited participants to have worked in Government, Local Government, Market Research, Web Design, Journalism, Public Relations, Advertising or Marketing
  • None of the recruited participants to have attended any kind of research for GOV.UK before
Nice-to-have skills and experience Ability to recruit for face-to-face in-depth interviews, mostly in London but potentially in other areas of England

How suppliers will be evaluated

How suppliers will be evaluated
Opportunity attribute name Opportunity attribute value
How many suppliers to evaluate 6
Proposal criteria
  • Supplier must have skills of recruiting Assisted Digital users (users with low digital skills) these participants should not be recruited online.
  • Supplier must be able to provide users at a short notice i.e. (one - two weeks)
  • Breakdown of costs required and non attendance or users not meeting the required spec, refund to be given
  • Provide evidence to of successfully recruiting participants who are less digitally skilled
  • Approach and methodology for recruiting users for remote tree test participants (100 per panel)
  • How they’ve identified risks and dependencies and offered approaches to manage them
Assessment methods
  • Written proposal
  • Case study
  • Reference
  • Interview
Evaluation weighting

Technical competence

50%

Availability

10%

Price

40%

Questions asked by suppliers

Questions asked by suppliers
Supplier question Buyer answer
1. Hi there, you have mentioned about providing usability lab for 42 rounds. 1) Does it mean we hire the lab for you and include the costs as part of the proposal? 2) Are there any specifications for these labs? There are high end ones with cameras, one way mirrors and so on. There are low end ones which is just a meeting room where the researcher brings their own equipment and software. 3) There is a mention of paired session with helpers. So in the proposal we include compensations to both, is that correct? 1. Yes, please include lab hire costs.
2. Yes. We need observation rooms with space for at least 6 people and screen recording.
3. Correct - compensations to all parties
2. Are you looking primarily for help with recruitment or will the successful supplier design and conduct the research as well? No we are just looking for a supplier to hire the participants, not to design and conduct the research.
3. hi guys, You have mentioned 100 remote tree testing participants. I am assuming they will set up on a tool like Optimal Workshop tree testing. - Could you explain how 'assisted digital' and 'accessibility' category participants would work with this? - Working on tree testing tools to give feedback needs significant technology confidence. Would this work for assisted digital participants? - Tree testing tool is also taxing for accessibility category participants given they have arthritis, visual impairments and so on. Would this work for people with accessibility issues? - Have these tree testing tools tested on screen readers? Thanks for your great question, we will include details on specific users closer to the time, but we expect people with access needs in the tree testing, we will take advice on how confident people need to be to use the tree test tool and so how many assisted digi users we can recruit for this research.
4. Could you please clarify the difference between 'via recruiter' and 'top up panel'? Could you please clarify with a real example how the 100 participant tree test study would be run? Are we supposed to onboard these participants to a tool like Optimal workshop or UserZoom? How do we make sure these companies supplying the tree test don't hassle the research participants, maintain confidentiality, maintain privacy and not use them as their own research participants panel in the future? We are happy for either you to send the tree test link out to the participants or we can send it out.
5. We might be interested in bidding for this project, but would need to work in partnership with other organisations to meet the needs of the full brief. Do I remember correctly that this is permitted? Thought I would double check. Yes - as long in your supplier declaration you declared 'yes' to the possibility of sub-contracting.
6. Hi Guys, 1)There is a mention that totally you need 504 participants for research. However adding up all three themes the total comes to 404 research participants and doesn't add up. theme 1 (April 2017-June 2017) - 124 participants theme 2 (June 2017 - November 2017) - 140 participants theme 3 ( September 2017- January 2017) - 140 participants 2) You mention theme 3 is composed of 6 months. However it adds up to 5 months. Are we are missing something? 3) There seems to be overlap in timeline between theme 2 and theme 3. Could you explain this? Well pointed out - we are actually looking for 404 participants rather than the figure at the top, that was our mistake.