This opportunity is closed for applications

The deadline was Wednesday 19 January 2022
British Tourist Authority t/a VisitBritain/VisitEngland (VB/VE)

BTA1642 IT and Digital Target Operating Model

7 Incomplete applications

6 SME, 1 large

14 Completed applications

14 SME, 0 large

Important dates

Wednesday 5 January 2022
Deadline for asking questions
Wednesday 12 January 2022 at 11:59pm GMT
Closing date for applications
Wednesday 19 January 2022 at 11:59pm GMT


Off-payroll (IR35) determination
Contracted out service: the off-payroll rules do not apply
Summary of the work
Target Operating Model how the British Tourist Authority operating structure, processes and technology should align to support the delivery of the strategic objectives.

Sets future focussed options and prioritised recommendations relating to the technology and digital estate that will support in achieving strategic objectives.

Implementation Lead by providing strategic oversight.
Latest start date
Monday 14 February 2022
Expected contract length
24 Months for Lot 1 and Lot 2 (Lot 1 by 31 March 2022)
Organisation the work is for
British Tourist Authority t/a VisitBritain/VisitEngland (VB/VE)
Budget range
Lot 1 Digital Outcome maximum spend £50k
Lot 2 Digital Specialist maximum spend £130k up to 31 March 2024.

About the work

Why the work is being done
Lot 1 Digital Outcome
A Target Operating Model describing how the British Tourist Authority (BTA) operating structure, processes and technology should align to support the delivery of the BTA’s strategic objectives.

Set of future focussed options and prioritised recommendations relating to the technology and digital estate that will support BTA in achieving our strategic objectives.

Lot 2 Digital Specialist
Implementation of the above recommendations by leading by providing strategic oversight over the implementation of the agreed recommendation in respect of the target IT operating model.
Problem to be solved
Following a period of austerity where investment in the technology and digital estate was very low, we had to start renewing systems that through under-investment were no longer fit for purpose. They were multiple versions behind what’s current and, in some cases, were no longer under support contracts. This renewal has tended to take place in functional silos with no central guiding authority, resulting in what feels like quite a piecemeal response rather than organisationally coordinated and planned response.

We would also like to review the technology roles both in-house and outsourced required to support our requirements as we appear to have some fundamental gaps, e.g. we have no front-end development capability for our digital presence and are reliant on 3rd party providers which can be expensive and create delays.
Who the users are and what they need to do
The nature of the work demands a very specific skillset in digital & technology, including extensive experience at senior levels with technology strategies and operating models.
Therefore, we need to bring on board the right professional skillset in this area that only experienced consultants are able to provide. Using an external partner gives us the benefit of years of experience in proven delivery thereby ensuring we leverage the best options available for VB/VE. Furthermore, there are no suitable employees that have all of the necessary skillset.
The consultancy aspect is confined to a Digital Outcome and is a defined piece of work with a specific end deliverable that is the design of an IT and Digital Target Operating Model. The Digital Specialist will implement the IT and Digital
Target Operating Model and will include skills transfer to the IT and Digital team.

Early market engagement
BTA conducted market testing with suppliers to help inform the statements of requirements within the last year.
Any work that’s already been done
No work has been started on this activity.
Existing team
Working with the Visit Britain internal IT team
Current phase
Not started

Work setup

Address where the work will take place
3 Grosvenor Gardens, Victoria, London SW1W 0BD
Working arrangements
Depending on Covid Government Guidelines the supplier will be expected to either attend in person and/or arrange video conference calls with the organisation participants.
Security clearance
Basic Security Clearance required.

Additional information

Additional terms and conditions
There will be exit clauses situated at the end of both the first and second year of the contract, as well as exit clause following the conclusion of Lot 1 Digital Outcomes.

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.

Essential skills and experience
  • Have proven Digital information management.
  • Have experience of producing information management strategies.
  • Have expertise around data back up infrastructure and processes.
  • Be available for a presentation in January with a view to commencing the project in February 2022.
  • Have knowledge of Government IT and Procedures.
Nice-to-have skills and experience
  • Have expertise with SME type organisations.
  • Have experience in Digital Technology.
  • Have experience of Government Arms Length Bodies.

How suppliers will be evaluated

All suppliers will be asked to provide a written proposal.

How many suppliers to evaluate
Proposal criteria
  • Technical solution.
  • Approach and methodology.
  • Evidence of proven track record.
  • How the approach or solution meets user needs.
  • How the approach or solution meets your organisation’s policy or goal.
  • Estimated timeframes for the work.
  • Value for money.
  • Identify risks and dependencies and offered approaches to manage them.
  • Team structure.
Cultural fit criteria
  • Can work with clients with mixed levels of technical expertise
  • Challenge the status quo
  • Share knowledge and experience with other team members
Payment approach
Fixed price
Additional assessment methods
  • Case study
  • Work history
  • Presentation
Evaluation weighting

Technical competence


Cultural fit




Questions asked by suppliers

1. Could you confirm the specific skillset (essential and desirable) needed for the Lot 2 specialist?
The Lot 2 specialist will need to lead and guide the organisation through the implementation of the target operating model. We would therefore expect the specialist to have extensive experience leading an IT and Digital organisational unit e.g. previous CIO experience. It would be desirable that some of that experience included the civil service and/or arms length bodies.
2. Could you confirm the FTE resource effort required for the Lot 2 specialist up to 31 March 2024?
The proposal should identify the amount of resource effort required to deliver the lot, but the expectation is that this would be part time for the equivalent of a couple of days per month. It may be desirable to frontload with more time early on reducing over the period.
3. Do you know of any resource that identifies what your organisation means by “Information Management?”
It would encompass the full cycle of information acquisition, use and retirement, but the scope of the information should follow a fairly broad definition. At present we have a separate data team who look after analytics and visualisation and they include internal as well as external data sources, a digital team who look after content and content management, and a more traditional IT team that also includes DBA’s who do application integrations and data transfers etc. We would like the target operating model to consider all of these.
4. Have experience in Digital Technology
In this criterion question we are seeking companies that have previous experience with Arms lengths Bodies in the implementation of Digital Technologies. This may involve the number of years your company has been involved in this technology, and/or been involved in a government technology infrastructure project, what it was and when.
5. In the Proposal Criteria, you have a bullet stating “How the approach or solution meets your organisation’s policy or goal”, should this read “our organisation’s policy or goal”?
Yes it should we apologise for the typo
6. In the Proposal Criteria, can you expand on what level of detail regarding “Technical solutions” you are anticipating a proposal to cover?
The Authority would not expect details around technical solutions in the proposal, more showing the capabilities to identify and evaluate technical solutions as part of the delivery, where appropriate.
7. In your expansion of the “Have experience of digital technology” question, you appear to change the question to now be “have experience of digital technology with ALBs”.
The response to “have experience of digital technology” is badly worded. We would value experience working with Arms Length Bodies as our environment and constraints can be quite specific to those bodies. In addition we would value experience in digital technology as that is part of our technology environment. But the two are not specifically linked, experience in both would be of value but not necessarily only digital experience within an ALB environment.