This opportunity is closed for applications

The deadline was Tuesday 21 September 2021
HM Land Registry

User research participant recruitment, including for assisted digital and use of assistive tools.

3 Incomplete applications

3 SME, 0 large

4 Completed applications

4 SME, 0 large

Important dates

Tuesday 7 September 2021
Deadline for asking questions
Tuesday 14 September 2021 at 11:59pm GMT
Closing date for applications
Tuesday 21 September 2021 at 11:59pm GMT


Summary of the work
Need supplier to provide participants for user research activities (including testing, interviews, workshops etc.) for HM Land Registry. We are particularly interested in suppliers who can provide us with participants who need to use assistive technologies to use online services, and participants who have low digital skills or confidence levels.
Research dates
Oct 21 - Oct 22 (Unless Extended)
Organisation the work is for
HM Land Registry
Budget range
Best value for money is sought for this project, please detail costs accordingly.

About the work

Early market engagement

About the research

Description of your participants
*General criteria for all participants* - Mix of genders - Over 18 years old (ideally a mix of ages) -Spread of socio-economic groups - 2/6 of people should be low confidence internet users on a computer - Ideally mix of ethnicity. There may be additional specific requirements depending on the project being undertaken by HM Land Registry, but due to the nature of our work our research will all be relating to land and property ownership and interests.
Assisted digital and accessibility requirements
Participants of digital skill level from high to very low. "Assisted Digital" users who have limited digital capability, i.e. low experience, skills, confidence, ability and/or motivation. This includes users getting assisted digital support from third parties. Ideally we expect to speak to two AD users per round.
Participants with physical conditions affecting their upper-body mobility e.g. RSI, arthritis; low vision (registered as blind); cognitive impairments such as dyslexia. (Number of each type will be specified in research brief). All users should use assistive tools to use online services on their devices, or otherwise modifying their set-up to access the internet.
Research plan
Usability testing: we will get users to perform up to 3 tasks, to see if users can continue journey unaided. We may also test on different devices. Research brief will be sent prior to testing.
We will need users to take part in one-to-one or group interviews, which could be face-to-face or performed remotely. Purpose will be sent ahead of sessions, and explained with participants at the time. Users should be aware that they will be undergoing research with HMLR, users should come with an open mind and not given too much information about the service being tested.
Research location
For this a research brief will be sent two/three weeks in advance to confirm location of research (i.e. GDS building, HMLR office, users office, home visit research etc.)
Access restrictions at location
Names and times to be confirmed by agency at least a day or two days prior to the session so access passes to the building can be arranged. We will inform in research brief of any specific access restrictions to a location we have organised for research to be undertaken in.
Number of research rounds
Two/Three sessions per month from Sept 2021 to Aug 2023
Number of participants a round
Six Participants
How often research will happen
Two to three times a month or when the need arises, but two weeks notice will generally be given. If the supplier would be able to recruit participants within a shorter time period for quicker turnaround research projects, that would be of benefit.
Evening or weekend research

Additional information

Additional terms and conditions

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.

Essential skills and experience
  • Ability to recruit users for remote usability testing (including briefing and checking)
  • Supplier must have skills of recruiting users with disabilities/users who use assistive tools to go online.
  • Ability to recruit users for face to face usability testing, interviews and focus groups
  • Ability to recruit "Assisted Digital" participants within our user groups
  • Ability to recruit users for phone interviews
  • Ability tor recruit users for field (on site workplace) interviews.
  • Ability to reach participants in hard-to-reach senior decision-making roles in businesses in different locations of England and Wales
  • Ability to manage and deliver incentives, if you deem necessary, for the recruit.
  • Provision of a single point of contact to work with Land Registry throughout the engagement.
  • Point of contact to reliably respond to communications by email or phone within 1 hour to 1 day (depending on the scenario).
  • Once the brief is set up, supplier must be able to complete recruitment recruit ideally within a 1-2 week window.
  • Arrange and manage participants, ensuring their attendance at the research.
Nice-to-have skills and experience
  • Ability to provide a research lab, set up for usability testing (Areas in England and Wales)
  • If recruiting for face-to-face interviews, the ability to provide a person to "meet & greet" participants at the research location and show them into the research sessions.

How suppliers will be evaluated

All suppliers will be asked to provide a written proposal.

How many suppliers to evaluate
Proposal criteria
A written proposal together with a breakdown of costs per session would be required
Additional assessment methods
Evaluation weighting

Technical competence






Questions asked by suppliers

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