This opportunity is closed for applications

The deadline was Monday 26 July 2021
NHSX via NHS England

Wellness and Prevention - Alpha

12 Incomplete applications

10 SME, 2 large

33 Completed applications

25 SME, 8 large

Important dates

Monday 12 July 2021
Deadline for asking questions
Monday 19 July 2021 at 11:59pm GMT
Closing date for applications
Monday 26 July 2021 at 11:59pm GMT


Off-payroll (IR35) determination
Contracted out service: the off-payroll rules do not apply
Summary of the work
A 'digital wellness hub' will enable people to understand more about their health and enable them to take proactive, preventative action according to the information provided through it. We are looking for a supplier to deliver an Alpha, that we would then test with people.
Latest start date
Monday 30 August 2021
Expected contract length
5 months
No specific location, for example they can work remotely
Organisation the work is for
NHSX via NHS England
Budget range
Capped maximum target budget of £2m ex VAT.

About the work

Why the work is being done
NHSX are working with national and local NHS organisations to support a bold but grounded modern digital approach to transformation. NHSX is seeking a partner to provide strategic and practical support to this ambitious user centred transformation work.

Through our work the Alpha will test how a digital solution delivered via the NHS app and could contribute to five more years of healthy life for people, by putting them more in control of their data, understanding more about their health, giving them a clear set of preventative actions to take and giving them the ability to track over time. The full proposition will be unique from others in the marketplace because we will be able to link activity with their real health data to enable a fully personalised health and wellness service.
Problem to be solved
NHSX does not have the skill sets within our programme or organisation that will enable us to deliver this work.We are therefore seeking an expert partner on this ambitious transformation work who can provide necessary strategic and practical support. This will involve providing expert advice on technical integrations and building to latest FHIR interoperability standards, front end service development that looks to improve our digital channels over all i.e. NHS App, NHS.UK and potentially. Moreover we are looking to deliver some industry standard ways of working including personalisation and automation, creation of a transactional data layer that works alongside our API management layer.

In addition, there are a number of specific deliverables to enable the scale and adoption of the approach across other areas. These will seek to translate what is being learnt by the delivery teams in practical, reusable things which can be used by others.
Who the users are and what they need to do
NHSX staff, national and local health and care organisations, patients and the public.

Users need to be encouraged to take proactive steps linked to their own health and well-being outcomes.
Early market engagement
NHSX commissioned a discovery report from an external agency which can be shared with the successful tenderer.
Any work that’s already been done
NHSX commissioned a discovery report from an external agency which can be shared with the successful tenderer.
Existing team
A NHSX led mixed team from across NHSE/I, NHSD, PHE and DHSC.
Current phase

Work setup

Address where the work will take place
N/A. the expectation is the work will be delivered remotely.
Working arrangements
A flexible approach is required to meet the needs of each individual project but will be underpinned by AGILE principles for example working development of squads, creation of a backlock, working with releases.

Work may be carried out from multiple locations including the Supplier’s offices. Attendance at NHSX offices in London and in other locations around England may be required for meetings.

Given the potential impact on local services over the next few months, user research and design activities might need to be carried out remotely.
Security clearance
Not required.

Additional information

Additional terms and conditions

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.

Essential skills and experience
  • Be able to successfully work with organisations to change their way of working by introducing modern digital ways of working such as agile and user-centered design methodologies
  • Be able to demonstrate experience of supporting organisations in the public sector to apply the principles of user-centred design and agile delivery methods to the digital transformation
  • Be able to demonstrate experience of using service design or user research to influence organisation strategy or the approach of senior/board level decision makers.
  • Understand and be able to demonstrate experience of supporting organisations to use a range of research and design methodologies to deliver digital services for a diverse mix of users.
  • Be able to demonstrate recent (within 2 years) experience of recruiting a diverse workforce and promoting a supportive and inclusive culture.
  • Be able to demonstrate recent experience (within the last 2 years) of supporting organisations to develop digital services that meet the Government Service Standard.
Nice-to-have skills and experience
  • Demonstrate experience of working in, and an understanding of, the challenges of digital transformation in the health and care sector.
  • Demonstrate experience of supporting teams in organisations to use different types of and fidelity of artefacts to communicate and get buy in from stakeholders.

How suppliers will be evaluated

All suppliers will be asked to provide a written proposal.

How many suppliers to evaluate
Proposal criteria
  • Describe how your approach and methodology to user-centered service design and digital transformation support meets our needs (15%)
  • Describe your approach and methodology to deliver generic and targeted support packages to build capability in user-centered design and digital delivery (15%)
  • Describe your Approach and methodology to develop and test a range of resources to support teams to deliver user centered digital transformation (10%)
  • Provide a case study which demonstrates how your approach has supported the digital transformation of an organisation and what sustainable benefits this has enabled (10%)
Cultural fit criteria
  • Demonstrate how it has established trusted advisory relationships with senior stakeholders in large, complex organisations (5%)
  • Outline its approach to working with a range of stakeholders including ones with little knowledge of agile or user centred design, with examples of established productive, collaborative relationships (5%)
  • Provide examples of how it has delivered social value and how it proposes to do so specific to this contract, if awarded. (10%)
Payment approach
Capped time and materials
Additional assessment methods
Evaluation weighting

Technical competence


Cultural fit




Questions asked by suppliers

1. Who delivered the Discovery?
2. Will the service go through Alpha & Beta GDS assessment?
3. Be able to demonstrate recent (within 2 years) experience of recruiting a diverse workforce and promoting a supportive and inclusive culture.
Does this question relate to internal recruitment or is it related to supporting external clients recruitment and their teams?
This is related to ensuring the delivery partner is promoting a diverse workforce that promotes inclusive and supportive working styles.
4. Are any capped day rates applicable to this contract and if so what are they?
No. Price evaluation will be subject to completion of the commercial schedule which will take place at the next stage.
5. Are there any technical constraints in terms of how the prototypes would be delivered?
The only constraint we have in the NHS is our legal basis for how we use / surface / manage data.
6. Would the supplier be required to recruit participants for research
We have various options available to us for user research. It is not imperative to recruit research participants but there is an expectation that the delivery partner will have a structured process and approach in to how we would deliver / conduct user research.
7. The budget and timescale seem to indicate more than one team working concurrently. What level of resources are envisaged to deliver the outcomes?
We work in agile squad teams. There is an expectation there will be a number of squads working on different things. It would be for the delivery partner to propose their offer to support us going forward.
8. During ALPHA, what would ongoing collaboration with the NHS app and teams look like?
We have a blended working model and the teams work across programmes with projects Wellness being one.
9. Are we right in assuming that the NHS app and teams would take forward any recommendations, into the BETA phase?
The wellness and prevention programme is aligned with NHS App and programmes/All learning and recommendations will be shared across programmes.
10. What were the biggest challenges faced within the discovery phase?
International learning was hard to collate and position ourselves against. Insight in terms of uptake, use of service and value for money was hard to find.
11. Is there anything missing from the discovery report, or is there anything you would have liked to have seen more of from the discovery phase?
No the discovery fulfilled all that we needed it to in terms of testing and developing the concept. As with everything we could always do with more user research and having a great customer base in which to explore the topic.
12. Is there an incumbent supplier?
13. What are the expected deliverables at the end of the alpha?
These will be set out in detail at the shortlisting stage. The primary deliverable will be a working prototype.