Awarded to Goldstone Media Limited

Start date: Tuesday 31 August 2021
Value: £232,500
Company size: SME
Advisory, Conciliation and Arbitration Service (Acas)

Acas17202.1 Content Strategist

6 Incomplete applications

6 SME, 0 large

9 Completed applications

9 SME, 0 large

Important dates

Monday 5 July 2021
Deadline for asking questions
Wednesday 7 July 2021 at 11:59pm GMT
Closing date for applications
Monday 12 July 2021 at 11:59pm GMT


Specialist role
Content designer
Off-payroll (IR35) determination
Supply of resource: the off-payroll rules will apply to any workers engaged through a qualifying intermediary, such as their own limited company
Summary of the work
Will work as part of a multidisciplinary team to define and deliver a content strategy for Acas's Individual Dispute Resolution service to help users understand how and when to notify Acas of an employment tribunal claim, and to get the most of early conciliation for effective resolution of their dispute.
Latest start date
Tuesday 27 July 2021
Expected contract length
Initially 12 months with option to extend
Organisation the work is for
Advisory, Conciliation and Arbitration Service (Acas)
Maximum day rate
Up to £800 ex VAT per day.
Working hours of 9 - 5.15 excludes travel expenses to Victoria St. Additional expenses only paid with prior approval of Acas.

About the work

Early market engagement
Who the specialist will work with
The role will be part of a multi disciplinary team that includes product and delivery managers, content designer, user researcher, with support from technical and service design specialists. It will be part of a larger programme transforming the individual dispute resolution service and the role will be expected to provide advice and expertise to other workstreams as required. the programme will include individual contractors and third party suppliers as well as digital, technology and operations specialists and from Acas. Part of the role will be to help upskill an associate content designer
What the specialist will work on
The Content strategist will take a service-wide view including
a) audit existing content
b) develop user journeys for different types of users
c) work in a multi disciplinary team to plan, develop, test and iterate the content across the different journeys
d) explore, test and apply the best approaches to delivering content including text content and potentially video
e) work with service owner and head of content design/digital to agree processes and governance e) define a support model and costs for long term maintenance of content developed
f) work across programme streams and BAU to provide additional content expertise

Work setup

Address where the work will take place
Windsor House, Victoria St, Westminster, London SW1H 0TL
Working arrangements
This will be primarily a remote role, with regular (potentially weekly or twice a week) travel to the main office in Victoria St. Acas will pay travel expenses to locations outside London.
Security clearance

Additional information

Additional terms and conditions
All expenses must be pre-agreed between the parties and must comply with the Acas Travel and Subsistence (T&S) Policy.

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.

Essential skills and experience
  • Experience developing and implementing a digital content strategy for a complex, multi-channel, statutory government service (40%)
  • 3+ years experience working as part of an agile multidiscipilnary team to develop and iterate digital content (20%)
  • Experience working to and effectively applying the Government Service Standard to delivery of digital content (15%)
  • Experience working as part of a complex service-wide programme, identifying dependencies and risks (15%)
Nice-to-have skills and experience
  • Experience designing content for a large scale dispute resolution service (5%)
  • Experience working with content management systems and HTML5 (5%)

How suppliers will be evaluated

All suppliers will be asked to provide a work history.

How many specialists to evaluate
Cultural fit criteria
  • Ability to drive own work, providing direction, coaching and support to other specialists
  • Leads by example, creating a supportive environment which allows all the team to participate to their fullest
  • Collaborative and open approach where mistakes are taken as an opportunity to learn
  • Excellent stakeholder management
  • Focus on development of self and others, identifying opportunities for others to participate and learn
Additional assessment methods
Evaluation weighting

Technical competence


Cultural fit




Questions asked by suppliers

1. Is there a preferred supplier/incumbent?
Acas does not have a preferred supplier or an incumbant for this role.
2. Is there an incumbent?
Acas does not have an incumbant.
3. Does IR35 rules apply for this role (i.e. Inside IR35)?
IR35 rules apply for this role and is in scope